Hubspot Marketing
OCTOBER 2, 2019
When you're first starting a business, branding is likely the last thing on your mind. After all, it's hard to sit down and flip through fonts when you're still trying to figure out who your customers are (and where to find them). Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete.
Adobe Experience Cloud Blog
OCTOBER 4, 2019
What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great teams seem to operate as one. Players seamlessly work together, throwing and catching balls, and following preplanned strategies that help them beat their opponents.
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Hootsuite
OCTOBER 3, 2019
Are you a social media manager , responsible for your social media posts? Got a degree in English? Literature? Journalism? No? Don’t fret. It’s. Not. Required. You can edit (and write) what you need for your posts, for your business, for your fans and followers. Just as you are. As you know, the word (good or bad) can unleash itself with flurry and fury online.
Sprout Social
OCTOBER 1, 2019
“What’s up with the LinkedIn algorithm?”. Good question! And definitely something we’ve been asked a lot lately. Because according to recent social media statistics , LinkedIn is booming right now in terms of user growth and new features for marketers. But as the platform grows, so does the competition for your target audience’s attention. That’s why it’s so important to understand the LinkedIn algorithm and how to maximize your reach.
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
OCTOBER 4, 2019
The life of a business leader is all about juggling your priorities -- and a big part of keeping everything moving is making sure that existing initiatives are on-track, while creating space for smart new strategies. Fortunately, there's a tool to help you succeed: KPI dashboards. KPI dashboards can help you check-in with various aspects of your business and make sure everything's running smoothly.
Marketing Insider Group
SEPTEMBER 30, 2019
Think of content marketing as a journey. Like any journey, you need to know the destination. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. As Forbes ’ Brian Sutter puts it, “It’s really hard to hit a target when you don’t know what the target is.” But as he points out, there are quite a few of us who don’t know the destination.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
SEPTEMBER 30, 2019
How do you get traffic from Instagram, which seems designed to keep users inside the platform forever? Follow the VALUE framework. And do it with your existing blog content. Here’s how to make the translation and grow your followers. Continue reading → The post Get More Traffic From Instagram With This Easy Content Plan appeared first on Content Marketing Institute.
Hubspot Marketing
OCTOBER 4, 2019
Imagine this: You’re a project manager at a boutique marketing firm tasked with training the new PM and getting them up to speed on how to do their job to meet expectations. To fulfill this request, you probably had to learn a series of actions already set in place. That series of actions is called a standard operating procedure (SOP), and they help to routinize job functions.
Marketing Insider Group
OCTOBER 1, 2019
What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information? In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action.
Hootsuite
OCTOBER 1, 2019
How do you get more Instagram likes on your posts? First step: don’t buy them. (Trust us.). Second step: ask not what your Instagram audience can do for you, but what you can do for your Instagram audience. Think of it this way: how can you make your Instagram posts more likeable? Because the goal on Instagram is to show your best side by sharing content that people value.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
OCTOBER 3, 2019
Only one channel satisfies every reason your brand has for distributing and promoting content – organic search. And that’s not an overstatement. Read on. Continue reading → The post The Best Reason to Do Content Marketing? Organic Search appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 1, 2019
Make your infographics stand out. Learn best practices for creating infographics that will educate and engage your audience. The post Best Practices for Creating Outstanding & Engaging Infographics via @lorenbaker appeared first on Search Engine Journal.
Marketing Insider Group
OCTOBER 3, 2019
There’s a war brewing on our televisions. It’s not a climactic battle from “Game of Thrones,” but one between the companies providing the content. Streaming platforms from Disney, Apple, NBC, CBS, and HBO, among others, strive to plant a flag on the mountain that Netflix once peaked. And how will this battle be fought? With more and more competitors entering the fray, the essential strategy lies in capturing consumers’ attention.
Hootsuite
SEPTEMBER 30, 2019
Wondering how to use WeChat for your business? The super app is the single largest social network in China, and it’s gaining momentum elsewhere, too. In China, where the majority of WeChat users live, the platform is known as Weixin. Weixin was first released as a messaging app in 2011 by parent company Tencent. It quickly grew into an “everything app,” connecting users to gaming, ridesharing, shopping, and even government services, along with friends and family.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
OCTOBER 1, 2019
Want a balanced and actionable way to know if your content is doing what it’s supposed to do? Create a content scorecard. Here’s an easy-to-use format to evaluate your content quantitatively and qualitatively. Continue reading → The post How to Score Your Content Assets for Long-Term Success appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 3, 2019
With these tactics, you can easily come up with link-worthy content within a “boring” topic. The post How to Come up with Press-worthy Content for Boring Niches via @[link] appeared first on Search Engine Journal.
Marketing Insider Group
OCTOBER 2, 2019
Sales teams are all about efficiency. The faster they can get from contact to contract, the better. Sometimes, increasing sales velocity means investing in training. Other times, it requires reconfiguring team roles. But the easiest way for most teams to convert more leads is simply to get better tools. From saving time to improving engagement, the following companies showed up in the top of my own search for sales tools that drive growth. 1.
Duct Tape Marketing
OCTOBER 1, 2019
How To Write an Effective Brand Story written by John Jantsch read more at Duct Tape Marketing. Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
OCTOBER 2, 2019
Marketing automation isn’t all machines and magic – it takes real human effort to get the best results. This month’s #ContentTECH discussion looks at the work to be done if you want to unleash the full potential of these tools. Continue reading → The post What It Takes to Get the Best Results With Marketing Automation appeared first on Content Marketing Institute.
Search Engine Journal
SEPTEMBER 30, 2019
Creative Commons has created a WordPress plugin which makes it easier to attribute and license content. The post An Official Creative Commons WordPress Plugin Makes Content Attribution Easier via @MattGSouthern appeared first on Search Engine Journal.
Litmus
OCTOBER 1, 2019
Email marketing comes with a lot of moving parts and sometimes, it’s hard to stay organized. During a recent webinar about scaling your email program , the topic of managing email content planning came up. . The discussion touched on data uncovered in the 2019 State of Email survey, but there’s still so much to explore. What are email content planning tools?
Duct Tape Marketing
OCTOBER 1, 2019
Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeremy Miller. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, I sit down with serial entrepreneur, writer, and branding expert Jeremy Miller. He is the founder of Sticky Branding and the author of several books, including the forthcoming Brand New Name.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Content Marketing Institute
OCTOBER 4, 2019
This week Robert Rose advocates why the debut of a new corporate culture club is a must. He offers a fresh take on Amazon replacing TV ads, and points to an article that explains why the content technology process is failing you. Continue reading → The post The Weekly Wrap: Is Culture Eating Your Content Strategy for Breakfast? appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 2, 2019
Want to turn visitors into buyers, clients, or customers? Learn how to write a compelling case study in this guide. The post How to Write an Awesome Case Study That Converts via @grybniak appeared first on Search Engine Journal.
Moz
SEPTEMBER 29, 2019
Posted by ryanwashere A few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. In fact, it might be algorithmically impossible to get your website on top of the SERPs. If you find your website in this position, don't give up on SEO!
Duct Tape Marketing
OCTOBER 2, 2019
The Self-Reliant Entrepreneur Reading: October 2 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – October 2. It’s time for another episode of The Self-Reliant Entrepreneur. Once a week, I’m coming to you with a reading from my new book, due out in October 2019. The book is structured around 366 daily readings from some of the great works of the mid-19th Century, and then I share my thoughts on how that quote re
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Litmus
OCTOBER 4, 2019
We at Litmus believe that a company’s purpose is not only its products and services, but also the greater impact it makes in the communities where it lives. For us, this means that we care about making email better, but we also care about being engaged and making a difference outside Litmus and beyond the email community. It’s even one of our core values : .
Search Engine Journal
OCTOBER 2, 2019
This simple content technique can smash through your discomfort when solving a problem or when thinking of ideas. The post How This Simple Question Can Dramatically Improve Your Problem-Solving via @theshelleywalsh appeared first on Search Engine Journal.
Moz
OCTOBER 1, 2019
Posted by MiriamEllis. ? ?. Right now, the shoppers nearest you are making some pretty long gift lists. US holiday sales are predicted to surpass $1.1 trillion, with 4.5–5% growth between November–January. That’s a lot of gadgets, garments, games, goodies, and gizmos to bought and sold. Winter weather and long lines will be braved, traffic endured, tired feet soaked, and patience tested in the search for the perfect gift for everyone on everyone’s list.
Duct Tape Marketing
SEPTEMBER 30, 2019
9 Motivational Books That Will Make Great Gifts – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing. John Jantsch’s latest book, The Sel f-Reliant Entrepreneur , due out on October 22, 2019, has been named to Inc’s list of 9 Motivational Books That Will Make Great Gifts. The book was inspired by Jantsch’s own 30-year entrepreneurial journey, and features 366 meditations designed to inspire and challenge readers.
Advertiser: ZoomInfo
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