Hootsuite
FEBRUARY 3, 2022
Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. Most brands don’t have the resources to offer 24/7 online customer service and sales support.
Sprout Social
FEBRUARY 3, 2022
Trouble coming up with marketing campaign ideas? Hey, we hear you. Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. But motivation can be hard to come by. This is especially true if your recent marketing push fell flat or your engagement rate is low. The reality? Too many businesses are caught in a trap of ad-hoc marketing.
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Search Engine Land
FEBRUARY 3, 2022
From RankBrain, Neural Matching, BERT and MUM – here is how Google uses AI for understanding language for query, content and ranking purposes. Please visit Search Engine Land for the full article.
Marketing Insider Group
JANUARY 31, 2022
In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hootsuite
JANUARY 31, 2022
Twitter has evolved. Once the home of witty one-liners and snappy comebacks, brands can now dazzle their audience with clever GIFs, story-like threads, and Twitter chats. But if all this change has left you feeling a little out of the loop, we’re here for you. Get ready to take Twitter by the horns. Because we’ve compiled a list of all the things you can do to grow your follower count and find success on this ‘world top 20’ social platform.
Search Engine Journal
JANUARY 29, 2022
Google's Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. The post Google Says No Correlation Between Impressions And Search Volume appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
FEBRUARY 4, 2022
Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. But there are also risks to venturing out in uncharted waters. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King.
Calvyn Lee Blog
FEBRUARY 2, 2022
Speaking on social media pages, I strongly recommend every business create their company pages at every social media, such as Facebook pages and LinkedIn pages. In this post, I am excited to share with you how to get started with LinkedIn pages. I will cover this 3 main topic. What is a LinkedIn page? How are education marketers using LinkedIn pages?
Search Engine Journal
FEBRUARY 2, 2022
Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation. The post 7 Ways To Segment Your Audience For Successful Retargeting appeared first on Search Engine Journal.
Dreamgrow
JANUARY 30, 2022
Things have changed drastically over the past decade, such as running an online business. With. Read more The post The 15 Best Oberlo Alternatives – Our 2022 Guide appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
FEBRUARY 4, 2022
If you feel like your team can't produce enough content, you're right. They can't – and Robert Rose says they never will. The only answer is to stop acting like a team of content creators and start becoming directors. Learn the five roles you need for blockbuster success.
David Meerman Scott
JANUARY 31, 2022
The biggest mistake I see with sales and marketing (and I see it all the time) is when companies focus too much on their own products and services.
Search Engine Journal
FEBRUARY 3, 2022
To join the rank of top B2B publishers, you can't wing it. You need to set detailed content marketing goals - here's how. The post B2B Content Marketing: How to Define & Track 7 Key Goals appeared first on Search Engine Journal.
Dreamgrow
JANUARY 30, 2022
I could be wrong, but I’m guessing that you have a lovely business idea and. Read more The post MailerLite Review – Worth the Money in 2022? appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Hootsuite
FEBRUARY 1, 2022
Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Need the 411 on exactly what Twitch is and how to make it work for your business? We’ve got you covered. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
Neil Patel
FEBRUARY 4, 2022
User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. That’s not all. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue. How? It’s simple.
Martech
FEBRUARY 4, 2022
Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It was a global report,” she said. “It spanned across various countries, organization sizes, and sectors.”.
Dreamgrow
JANUARY 29, 2022
Are you an entrepreneur looking for a platform with powerful marketing and sales capabilities to. Read more The post Kartra vs Kajabi – Comparing the Two Marketing Automation Giants (2022 Edition) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Hootsuite
FEBRUARY 2, 2022
Can you schedule posts on LinkedIn? Yes! It’s actually pretty simple to do. If you came here for help after unsuccessfully searching for the scheduling option on LinkedIn, we’ve got good news. You’re not the only social media manager who’s stuck. That’s because there is no native built-in LinkedIn scheduler. You need a third-party tool (like Hootsuite) to schedule LinkedIn posts.
Search Engine Journal
FEBRUARY 3, 2022
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To Improve Rankings appeared first on Search Engine Journal.
Martech
FEBRUARY 4, 2022
The last few days have not been good for Facebook — or rather Meta, as we must learn to call the company. Shares fell almost 25% (and at time of writing have not recovered) after the announcement of disappointing revenue figures and the first drop in daily user numbers in the social media giant’s history. CEO Mark Zuckerberg took a personal hit of tens of billions of dollars.
Litmus
FEBRUARY 3, 2022
The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Hootsuite
JANUARY 31, 2022
Instagram shopping lets you create an engaging shopping experience directly from your profile. Every day, millions of Instagram users explore their feed looking to buy things they love. Ready to get your products in front of more eyes? The great news is that opening your Instagram shop is free and easy to get started! In this post, we’ll cover the following topics and then teach you how to sell on Instagram: Why you should sell products or services on Instagram.
Search Engine Journal
FEBRUARY 3, 2022
Thinking of getting into SEO or advancing in the field? These tips and examples will help promote your skills and get your SEO resume noticed. The post How To Write A Standout SEO Resume (With Examples) appeared first on Search Engine Journal.
Martech
FEBRUARY 4, 2022
Let’s talk about the elephant in the room. Marketo Sky is sunsetting. According to Adobe, on March 11, Marketo Sky will no longer be available as Adobe focuses its resources on delivering the next-generation user experience. On a personal note, I can finally stop thinking about Tom Cruise’s Vanilla Sky every time I read about Marketo Sky.
Content Marketing Institute
JANUARY 31, 2022
YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
JANUARY 31, 2022
Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem. Many small businesses have experimented with their POS system and marketing endeavors to find creative strategies with tangible results.
Search Engine Journal
FEBRUARY 3, 2022
Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results. The post How Google Search Understands Human Language appeared first on Search Engine Journal.
Martech
FEBRUARY 4, 2022
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement.
Neil Patel
FEBRUARY 1, 2022
Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them. But what’s the average conversion rate across the board?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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