Sat.Jul 23, 2022 - Fri.Jul 29, 2022

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A Quick Intro to Growth-Driven Design: Tips, Tricks and Best Practices

Aspiration Marketing

Growth-Driven Design (GDD) has been sweeping the web development scene as a top-performing production strategy for companies of all sizes. The primary benefit of this web development methodology is that it gives you a platform to kickstart your web presence very quickly, allowing you to scale and improve your website over time.

Product 244
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Google Core Web Vitals No Longer Impacted Pages With Noindex

Search Engine Roundtable

In 2021, Google said that Core Web Vitals may also be graded based on pages on your site that are noindexed. Well, that is no longer the case according to an updated Google help document. A page that has noindex on it will no longer be factored into your Core Web Vitals and Google Page Experience scores.

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The Ultimate Guide to Google Ads [Examples]

Hubspot Marketing

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 2.9 billion unique monthly visitors and 5 billion daily interactions. Somewhere like Google. Google Ads was launched just two years after what has become the most popular website in the world: Google.com.

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3 simple ways to embed a Twitter Feed on your website

Sprout Social

Since its inception, Twitter has revolutionized the way we communicate. It’s fast, concise and a great way to connect with your customers, prospects and clients. With nearly 230 million daily active users, Twitter is a powerful way to amplify your message and showcase your brand. Customers sometimes discover your business on Twitter, but often they end up on your website from a search engine or other source rather than a Tweet.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Experiment: Instagram SEO vs hashtags

Hootsuite

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. The Instagram CEO announced that hashtags don’t really matter on the platform anymore. TBH, I’m still reeling over here. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? Is nothing in this world sacred?! Word around the social-media-manager water cooler is that he was implying that the algorithm might be placing more emphasis on identifying relevant keywords in captions tha

SEO 145

More Trending

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10 Great Examples of Welcome Emails for New Customers & Employees

Hubspot Marketing

We've all heard this maxim, “First impressions last”, so we are aware how important it is to strike a good impression. Showed up late for a job interview? That's a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns out that the "make a good first impression" principle holds true not only in face-to-face encounters but in email interactions as well.

Customer 145
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Only 11% of US businesses fully comply with CCPA privacy law

Martech

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers. The rest of the companies are either non-compliant (44%) or partially compliant (45%) with these privacy protection laws, according to research from CYTRIO , a data privacy compliance company.

Law 145
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How Social Commerce Is Reshaping Customer Experience

Hootsuite

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. In this tribune, Étienne Mérineau, Senior Director of Marketing at Heyday by Hootsuite, explains what social commerce is, why it matters, and where it’s going. One thing is for certain: social commerce is here to stay.

Customer 144
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Google Maps Tests Infinite Scroll For Search Results

Search Engine Roundtable

We have seen Google Search test infinite scroll search results on and off for years, even launching continuous scroll on mobile officially. But now we are seeing Google Maps test infinite scroll in its search results interface.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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15 Excel Formulas, Keyboard Shortcuts & Tricks That'll Save You Lots of Time

Hubspot Marketing

For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you'e unfamiliar with Excel formulas. You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this.". Truth be told, there is — you just don't know it yet.

Finance 145
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What Do You Do When Inspiration for Your Content Marketing Wanes? [Rose-Colored Glasses]

Content Marketing Institute

While one author loses his inspiration for content marketing, Robert Rose uses his article to inspire this one. Take a breath and read on.

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What Is Puffery & How It Affects Your Brand Reputation via @sejournal, @brookeosmundson

Search Engine Journal

Let's take a closer look at puffery in advertising and the hows and whys it can harm your brand. The post What Is Puffery & How It Affects Your Brand Reputation appeared first on Search Engine Journal.

Branding 143
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Google Updates Search Quality Raters Guidelines On July 28th

Search Engine Roundtable

Google has updated its Google Search Quality Raters Guidelines PDF just a bit over 9 months since the last update. The document keeps getting smaller, from 175 pages in 2020 to 172 pages in 2021 and now to 167 pages in 2022.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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26 Brilliant Marketing Email Campaign Examples [+ Template]

Hubspot Marketing

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. It may not seem like a good idea to add to all the noise. However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent.

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TikTok Stories explained: How to make the most out of 24 hours

Sprout Social

Mastering emerging features is the best way to stay ahead of the curve with social media. By being an early adopter, you have an edge on your competition when the feature takes off. TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat.

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4 Metrics Not To Be Missed in Your Next Content Audit

Content Marketing Institute

Think beyond traffic when evaluating your site’s content. Here are four metrics that you should consider adding to your content audits.

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Google Maps To Add Aerial Views, More Biking Details & More

Search Engine Roundtable

Google Maps announced it is adding photorealistic aerial views, new cycling route information, new notifications for sharing your location, and more.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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20 Content Marketing Examples That Stand Out in 2022

Hubspot Marketing

Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples. Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.

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YouTube Shorts Algorithm Explained In Q&A Format via @sejournal, @MattGSouthern

Search Engine Journal

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. The post YouTube Shorts Algorithm Explained In Q&A Format appeared first on Search Engine Journal.

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TikTok Pixel: How to Set it Up in 2 Easy Steps

Hootsuite

The TikTok pixel is a piece of code that you can install on your website to track conversions. But not just any conversions — we’re talking specific TikTok conversions. So, if you’re running a TikTok ad campaign and you want to see which of your ads are driving the most sales, you need to jump on the pixel train. Don’t worry, I’m here to walk you through the process step-by-step.

eCommerce 137
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July 2022 Google Product Reviews Update Rolling Out - Everything We See So Far

Search Engine Roundtable

The fourth version of the Google Product Reviews Update is now rolling out - this update is called - you guessed it - the July 2022 Google Product Reviews Update. This update, like previous updates, will take about two to three weeks to fully roll out.

Product 140
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Twitter Power Users: What They Are & How to Become One

Hubspot Marketing

Twitter has more than 192 million daily active users — a number that is projected to continue growing over the coming years. However, that the platform has millions of users doesn’t guarantee that you’ll become a Twitter power user or that you’ll get thousands of followers, even if you tweet regularly. Gaining followers and engagement on Twitter is easier said than done.

Branding 144
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Mobile leads growth in the expanding in-game advertising industry

Martech

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 times bigger than console, and growing at 1.7 times the rate of the industry overall.

Gen Z 136
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Local SEO Strategies For Plumbers, Electricians & Other Trades

Search Engine Journal

How can plumbers, welders, heating and cooling businesses, and other tradespeople attract more local customers from search? These local SEO best practices can help. The post Local SEO Strategies For Plumbers, Electricians & Other Trades appeared first on Search Engine Journal.

SEO 133
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RankRanger: Google Things To Know No Longer Showing In Desktop Search

Search Engine Roundtable

The Google Things To Know box, which was announced at Google I/O, and eventually has been showing up for about 1% of desktop queries, is no longer showing up for any desktop query now, according to RankRanger data.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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4 Personalization Trends in Marketing [2022 Data]

Hubspot Marketing

A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. Nearly 80% are also more likely to refer their family and friends to these companies. As we know, personalization is the name of the game in customer experience nowadays. In this post, we’ll dive into key personalization trends you should know in 2022.

Law 141
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Accessible Content Tips: 9 Ways to Make Your Content More Accessible

Orbit Media Studios

Accessibility goes well beyond the code and color scheme of your website. Accessibility applies to every aspect of your site, including one of the most important parts: your content. Using accessibility best practices can improve your site in many ways. For example, it will eliminate barriers for your visitors and can improve your SEO ranking. If you are new to accessibility, check out What is Web Accessibility?

SEO 132
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Grow Your Traffic Organically: Introducing Google Business Profiles

Buffer Marketing

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Only 500 seats available. Save your seat here. 👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Yet, 79 percent of brands ignore it. What is it?