Content Marketing Institute
MARCH 15, 2023
To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap.
Search Engine Journal
MARCH 15, 2023
Technical SEO tools for agencies abound. What's in your toolkit and how you use them can mean the difference between great success and great failure. The post 20 Essential Technical SEO Tools For Agencies appeared first on Search Engine Journal.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Aspiration Marketing
MARCH 15, 2023
In the world of marketing and sales, it's essential to stay on top of the latest trends to ensure the success of your campaigns. One trend taking the marketing and sales world by storm is using artificial intelligence (AI) in email marketing. By utilizing AI, marketers can hyper-personalize their emails and generate more significant customer insights, increasing customer engagement and revenue.
Jeff Bullas
MARCH 14, 2023
Affiliate marketing is quickly becoming a very popular way for beginner and budding entrepreneurs to make money online. If you don’t know much about affiliate marketing, that’s OK. The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for. So first, let’s ensure you know exactly what affiliate marketing is and how it works.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Practical eCommerce - Marketing
MARCH 12, 2023
In a data-driven, pay-per-click age, brand advertising is seemingly a lost art. But it's arguably the most important type of promotion. Ask Nike. The post When It Comes to Brand Ads, Just Do It appeared first on Practical Ecommerce.
Search Engine Land
MARCH 14, 2023
Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. The growing role of the data warehouse as the source of truth for customer data plays a key part in delivering these delightful customer experiences. In this webinar, Juan Mendoza and Scott Brinker will discuss the emerging role of the category of warehouse-native and composable marketing technologies, the future of the martech stack,
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
MARCH 15, 2023
Every early stage founder like myself dreams of the day when we have the ability to activate high performing targeted online ads, a dedicated social media team, and other tried-and-true marketing techniques that would put us on the same playing field as long-standing heritage brands. But since I bootstrapped SHAYDE BEAUTY , a skincare line that prioritizes the needs of melanin-rich skin, from the get-go, that hasn’t been my reality (yet).
Quikly
MARCH 16, 2023
Since its inception, social media has been about people-driven, interactive, time-sensitive experiences. So it is no surprise that gamification exists within various social media touchpoints.
Jeff Bullas
MARCH 15, 2023
When I asked ChatGPT to perform a task, I used the prompt “ Write a 700-word article on the topic what is ChatGPT and how you can use it to Create Content” ? I grabbed a stopwatch and checked its creation speed. It was less than a minute at just 57 seconds. It was also coherent. Readable. And a bit repetitive. So a passing grade with the subtext “more work to do.
Dreamgrow
MARCH 11, 2023
Take a look at the interactive chart with more than 10 years of data. Facebook. Read more The post Top 10 Social Networking Sites by Market Share Statistics [2023] appeared first on Dreamgrow.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Aspiration Marketing
MARCH 16, 2023
In this edition of our Leadership Spotlight series, we had a Q&A with Vasile Tiple about his role as the Founder of Goodlegal.io, a leading legal infrastructure platform.
Search Engine Land
MARCH 17, 2023
ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web interface is actually much better for some tasks), it can help address some of the shortcomings of the web interface.
Jeff Bullas
MARCH 12, 2023
The best TikTok bots will help you grow your following fast and save you tons of time from doing manual, repetitive tasks. TikTok is trending at the moment. More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Now is the time to double down on this social network. Before long, it will be saturated just like Instagram, Facebook, and Twitter.
Dreamgrow
MARCH 11, 2023
Social networking platforms are locked in a never-ending game of musical chairs. Every year, the. Read more The post The 15 Biggest Social Media Sites and Apps [2023] appeared first on Dreamgrow.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Aspiration Marketing
MARCH 14, 2023
Search Engine Optimization (SEO) is critical to any digital marketing strategy. With most consumers turning to search engines like Google to find products and services online, having a solid SEO strategy is essential for businesses looking to increase their online visibility and drive traffic to their websites. However, the world of SEO is constantly evolving, with new trends and best practices emerging regularly.
Search Engine Land
MARCH 15, 2023
Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. It has been just over six months since Google’s last broad core update – the September 2022 broad core update. The announcement. Google announced this on Twitter and updated its search updates page: “Today we released the March 2023 core update.
Businesses Grow
MARCH 13, 2023
Over time, I have been able to attain broad appeal by being bold in my opinions without crossing a line into politics and other divisive topics. So I’m a bit anxious about creating a post hinting at gender and creativity, but I think what I have to say today will be eye-opening, helpful, and practical, so I’m going to say it. Let’s start with AI and gender when it comes to creative writing style.
Dreamgrow
MARCH 11, 2023
I’m not a huge fan of understatement. So I’m going to resist the temptation to. Read more The post 180+ Social Media Marketing Stats You Can’t Ignore (2023) appeared first on Dreamgrow.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Aspiration Marketing
MARCH 11, 2023
Understanding your customers' wants and needs is the first step to success. All marketers hope for a steady stream of qualified leads that begin their journey to become delighted customers eventually. Of course, hope isn't enough. Having a solid strategy for lead generation is essential to gain prospects and customers, and there are many ways to make sure you don't have any missed opportunities.
Neil Patel
MARCH 13, 2023
Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from. In other words, why should someone read yours? And the stats do tell that story ( 2.5 quintillion bytes of data are created each day ), but it’s simpler than that.
Martech
MARCH 14, 2023
Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” Curious as to what value it provides, I downloaded the app and began to experiment. At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera.
Content Marketing Institute
MARCH 16, 2023
Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Aspiration Marketing
MARCH 13, 2023
The title of this entry poses an interesting question: Are there, in fact, companies that shouldn't be using content marketing or that simply won't benefit from a content marketing strategy? I would argue the answer is invariably no and that every company, regardless of industry or area of expertise, can see significant, sustainable, and meaningful growth from a proper content marketing framework for their product or service, business goals, and state of play within their industry.
Hubspot Marketing
MARCH 13, 2023
A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting. Fortunately, there's a way to automate some of your tasks — bots! Here's a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.
Martech
MARCH 14, 2023
This article was co-authored by Nicole Greene. ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research.
Customers.ai
MARCH 17, 2023
It’s easier than ever to send emails to thousands of people. There are dozens of tools that let you send hundreds or thousands of emails at once. Getting those emails delivered? That, on the other hand, has never been more difficult. Spam filters, promotions folders, and strict domain reputation guidelines stand between you and your customers. It sounds daunting, I know.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Aspiration Marketing
MARCH 12, 2023
Day in and day out, we are bombarded with information. We get emails, texts, pop-up advertisements from websites we visit, and sponsored posts and ads on the social media platforms we frequent. Depending on a person's age and interests, we might receive direct mail or call solicitations.
Search Engine Land
MARCH 17, 2023
Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?
Search Engine Journal
MARCH 16, 2023
Explore AI-powered Bing's potential to transform your content creation efforts, with 5 prompts to boost creativity and streamline workflows. The post Microsoft Shares 5 Starter Prompts For AI-Powered Bing appeared first on Search Engine Journal.
AWeber
MARCH 16, 2023
You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Expert insights. Personalized for you.
110 
Let's personalize your content