Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times.

Gen Z 108

Gen Z Marketing Marketers Millennials 108

Aspiration Marketing

MAY 11, 2023

Webinars allow businesses to connect with audiences worldwide while providing valuable content that packs a punch. But, like any marketing tool, you need to keep certain do's and don'ts in mind if you want to be successful. From choosing a killer topic to promoting your event like a boss, we'll cover all the do's of webinar marketing. And, just like any savvy marketer, we'll also share the don'ts, including how to avoid being too salesy or boring your audience to tears.

Marketing 204

Marketing Marketers Promotion 204

Chief Martec

MAY 10, 2023

I’m excited to announce a new book coming out this summer, The New Automation Mindset : The Leadership Blueprint For An Age When Anyone Can Automate Anything With AI. Written by Vijay Tella, CEO of Workato, with contributions by Massimo Pezzini and myself, it offers a framework for harnessing automation as an engine of innovation, not merely efficiency.

Customer 120

Customer User-Generated Management CRM 120

Content Marketing Institute

MAY 10, 2023

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Communications

Social Media Examiner

MAY 8, 2023

Wondering how to get advanced data from Instagram Insights? Want to see side-by-side performance metrics for reel vs. reel or story vs. carousel? In this article, you’ll learn how to use Instagram Insights to compare your content analytics to reveal which type of content performed best. How Comparative Metrics Improve Your Instagram Content On Instagram […] The post How to Use Instagram Insights to Develop a Content Plan appeared first on Social Media Examiner.

Analytics 119

Analytics 119

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the client onboarding stage. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.

Email Marketing 115

Email Marketing Marketing Marketers eCommerce 115

Buffer Marketing

MAY 8, 2023

Jay Acunzo has been creating content on the Internet for a long time. His journey on social media began when, as a sports journalist in 2005, he started a blog while interning and writing for a student paper. When he moved into marketing, his sports blog called “Blog, Don’t Lie” (named after the infamous quote by NBA player Rasheed Wallace) shifted focus to writing about sports writing.

Marketing 99

Marketing Marketers Shipping Social Media Marketing 99

AWeber

MAY 9, 2023

Generative AI is an artificial intelligence that can generate words, images, and more from a prompt. It’s already proving helpful for creators. I find it helpful for everything from coming up with new ideas, translating your own ideas into words on a page, and helping you explore tones or perspectives to communicate. This is why we’re building AI writing tools at AWeber, To be clear, our aim is not to replace human creators - I don't believe that's even possible.

Email Marketing 101

Email Marketing Marketing Marketers User-Generated 101

Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage.

Marketing 112

Marketing Marketers Marketing Strategy Customer 112

Aspiration Marketing

MAY 10, 2023

While SEO can initially seem daunting, it doesn't have to be. By creating and optimizing your blog post with SEO in mind, you can significantly boost the visibility of your content. In this blog, we'll dive into everything you need to know to ensure that your blog post is SEO-friendly, ensuring it ranks high on search engines.

SEO 198

SEO 198

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

Price

Kevin Indig

MAY 8, 2023

We all know great content isn’t enough to succeed. You need to distribute it! But how? Organic social is dead. SEO takes time. Email needs a list. Paid channels are getting more expensive and less effective. Why not syndication? Introducing Stacker Connect: a game-changer for content amplification. Stacker Connect allows qualified brand publishers to organically syndicate their content on Stacker’s global newswire, which today reaches over 100 news organizations representing 3,300+

SEO 145

SEO Analytics Branding Search Marketers 145

Search Engine Land

MAY 11, 2023

Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive featured snippets. The process was time-consuming and very hit-or-miss. Now, I can harness ChatGPT – including its understanding of SEO and exceptional writing skills – to generate near-perfect optimized snippets, saving me time and boosting my traffic.

User-Generated 128

User-Generated SEO Search Marketers Marketing 128

Search Engine Journal

MAY 8, 2023

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.

Analytics 129

Analytics Customer Marketing Marketers 129

Aspiration Marketing

MAY 6, 2023

The traditional web design model is broken. Whether you're an agency or a business, it leaves you extremely vulnerable to several risks and often does not produce optimal results. Growth-Driven Design is the new gold standard for delivering results and bringing measurable business value through web design. It is a smarter, agile, and data-driven approach that minimizes the pitfalls of traditional web design and produces high-performing websites.

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Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Marketing

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.

B2C 127

B2C Marketing Marketers Transform 127

Search Engine Land

MAY 12, 2023

Optimizing for search requires time and effort, as most SEO experts would attest. It could take several months or even years to outrank established competitors who have been optimizing their sites for a long time. That said, many websites can take advantage of low-hanging fruits to boost their search visibility. You can uncover untapped potential with the help of SEO specialists or simple tools.

SEO 123

SEO Branding User-Generated Search Marketers 123

Search Engine Journal

MAY 11, 2023

YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine Journal.

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Aspiration Marketing

MAY 10, 2023

In early 2020, Google's Chrome Team introduced the Core Web Vitals to provide quality signals for web pages. Today, the Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals better to evaluate the quality of a web page's user experience. This article explores this change and its meaning for Google Search and site owners.

SEO 130

SEO 130

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Brand marketers are facing new challenges in 2023. Advertisers are spending more but finding it challenging to reach consumers. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion. This eBook examines how marketers can more efficiently identify and capture online shoppers.

Shoppers

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s

Marketing 118

Marketing Marketers Transform Analytics 118

Search Engine Land

MAY 10, 2023

ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and debugging, translating text, finding data sets, answering complex questions, solving math equations, and more. As with all new technologies, the AI chatbot has pros and cons.

Marketing 124

Marketing Marketers Copywriting Promotion 124

Hubspot Marketing

MAY 12, 2023

In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey. Kubrick’s cinematic opus featured technologies that seemed, well, extremely far-fetched at the time. Taking center stage was an artificial intelligence known as HAL 9000. While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing.

Marketing 113

Marketing Marketers User-Generated Price 113

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online.

Branding 113

Branding Advertising Advertisers Transform 113

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Branding

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, but sometimes I have to remind myself of this fact and of all the opportunities out there. As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart.

Marketing 117

Marketing Marketers B2C Customer Journey 117

Search Engine Land

MAY 10, 2023

Google will roll out a new update for the helpful content system in the coming months. This update will allow Google Search to “more deeply understands content created from a personal or expert point of view,” the company wrote. What is changing. Google said: “We’re also improving how we rank results in Search overall, with a greater focus on content with unique expertise and experience.” “We’ll roll out an update to this system that more deeply understands co

SEO 123

SEO Promotion 123

Search Engine Journal

MAY 11, 2023

Unlock the secrets of modern SEO. Discover how to boost content quality and outrank competitors in our live webinar. Save your seat now! The post Is Content Still The Key To A Successful SEO Strategy? [Webinar] appeared first on Search Engine Journal.

SEO 112

SEO 112

Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. The same can be said if you're an influencer looking for a brand that will take your career to the next level. Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Branding 111

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Marketing

Martech

MAY 12, 2023

Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Dig deeper: Facebook agrees to revamp adtech over discrimination charges What it does. It lets advertisers: Create different versions of the same ad copy for different target groups, while maintaining the main message.

Advertising 112

Advertising Advertisers Marketing Marketers 112

Search Engine Land

MAY 12, 2023

Google is now rolling out the related topics search filter feature on desktop search results. The related topics filter first launched on mobile search last December. Now Google is bringing it fully to desktop search. What it looks like. Here’s a screenshot of the new filter menu, compared to the old version. Old version: New version: Here is what it looks like when you filter on these “explore topic” related topic filters: Here is how the mobile version launched back in Decemb

SEO 121

SEO 121

Search Engine Journal

MAY 11, 2023

Your Meta or Twitter content simply won't work for Reddit. Drive respect, appreciation, and loyalty of customers by better understanding how ads on Reddit work. The post Reddit Marketing: A Guide To Getting It Right appeared first on Search Engine Journal.

Marketing 113

Marketing Marketers Customer Advertising 113

Practical eCommerce

MAY 10, 2023

Decentralized, Mastodon-like apps are proliferating. Here are 10 new ones we're keeping an eye on. The post 11 New Social Networks for 2023 appeared first on Practical Ecommerce.

eCommerce 107

eCommerce 107

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

Marketing