Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times.

Gen Z 99

Gen Z Millennials Marketing Marketers 99

Aspiration Marketing

MAY 11, 2023

Webinars allow businesses to connect with audiences worldwide while providing valuable content that packs a punch. But, like any marketing tool, you need to keep certain do's and don'ts in mind if you want to be successful. From choosing a killer topic to promoting your event like a boss, we'll cover all the do's of webinar marketing. And, just like any savvy marketer, we'll also share the don'ts, including how to avoid being too salesy or boring your audience to tears.

Marketing 226

Marketing Marketers Promotion 226

Chief Martec

MAY 10, 2023

I’m excited to announce a new book coming out this summer, The New Automation Mindset : The Leadership Blueprint For An Age When Anyone Can Automate Anything With AI. Written by Vijay Tella, CEO of Workato, with contributions by Massimo Pezzini and myself, it offers a framework for harnessing automation as an engine of innovation, not merely efficiency.

Manufacturing 122

Manufacturing Fashion Management CRM 122

Content Marketing Institute

MAY 10, 2023

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.

116

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Social Media Examiner

MAY 8, 2023

Wondering how to get advanced data from Instagram Insights? Want to see side-by-side performance metrics for reel vs. reel or story vs. carousel? In this article, you’ll learn how to use Instagram Insights to compare your content analytics to reveal which type of content performed best. How Comparative Metrics Improve Your Instagram Content On Instagram […] The post How to Use Instagram Insights to Develop a Content Plan appeared first on Social Media Examiner.

Analytics 94

Analytics 94

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the client onboarding stage. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.

Email Marketing 114

Email Marketing eCommerce Marketing Marketers 114

Buffer Marketing

MAY 8, 2023

Jay Acunzo has been creating content on the Internet for a long time. His journey on social media began when, as a sports journalist in 2005, he started a blog while interning and writing for a student paper. When he moved into marketing, his sports blog called “Blog, Don’t Lie” (named after the infamous quote by NBA player Rasheed Wallace) shifted focus to writing about sports writing.

Marketing 123

Marketing Marketers Shipping Communications 123

AWeber

MAY 9, 2023

Generative AI is an artificial intelligence that can generate words, images, and more from a prompt. It’s already proving helpful for creators. I find it helpful for everything from coming up with new ideas, translating your own ideas into words on a page, and helping you explore tones or perspectives to communicate. This is why we’re building AI writing tools at AWeber, To be clear, our aim is not to replace human creators - I don't believe that's even possible.

Email Marketing 102

Email Marketing User-Generated Marketing Marketers 102

Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage.

Marketing 116

Marketing Marketers Health Product 116

Aspiration Marketing

MAY 6, 2023

The traditional web design model is broken. Whether you're an agency or a business, it leaves you extremely vulnerable to several risks and often does not produce optimal results. Growth-Driven Design is the new gold standard for delivering results and bringing measurable business value through web design. It is a smarter, agile, and data-driven approach that minimizes the pitfalls of traditional web design and produces high-performing websites.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online.

Branding 138

Branding Transform Thought Leadership Advertising 138

Search Engine Journal

MAY 8, 2023

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.

Analytics 133

Analytics Customer Marketing Marketers 133

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s

Transform 126

Transform Marketing Marketers Analytics 126

Aspiration Marketing

MAY 10, 2023

While SEO can initially seem daunting, it doesn't have to be. By creating and optimizing your blog post with SEO in mind, you can significantly boost the visibility of your content. In this blog, we'll dive into everything you need to know to ensure that your blog post is SEO-friendly, ensuring it ranks high on search engines.

SEO 222

SEO 222

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

Search Engine Land

MAY 11, 2023

Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive featured snippets. The process was time-consuming and very hit-or-miss. Now, I can harness ChatGPT – including its understanding of SEO and exceptional writing skills – to generate near-perfect optimized snippets, saving me time and boosting my traffic.

User-Generated 129

User-Generated Price Education SEO 129

Search Engine Journal

MAY 11, 2023

YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine Journal.

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Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, but sometimes I have to remind myself of this fact and of all the opportunities out there. As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart.

Shoppers 123

Shoppers B2C eCommerce Marketing 123

Aspiration Marketing

MAY 10, 2023

In early 2020, Google's Chrome Team introduced the Core Web Vitals to provide quality signals for web pages. Today, the Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals better to evaluate the quality of a web page's user experience. This article explores this change and its meaning for Google Search and site owners.

SEO 130

SEO 130

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Search Engine Land

MAY 12, 2023

Google is now rolling out the related topics search filter feature on desktop search results. The related topics filter first launched on mobile search last December. Now Google is bringing it fully to desktop search. What it looks like. Here’s a screenshot of the new filter menu, compared to the old version. Old version: New version: Here is what it looks like when you filter on these “explore topic” related topic filters: Here is how the mobile version launched back in Decemb

SEO 120

SEO 120

Buffer Marketing

MAY 9, 2023

Many creatives become business owners because they want to bring their ideas to life in the world. The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. In addition to being the co-founder of Caeli —a slow-living brand that helps people feel more relaxed and inspired in their homes—I am a certified business design consultant who helps other founders av

Product 118

Product Manufacturing Marketing Marketers 118

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.

Transform 122

Transform B2C Marketing Marketers 122

Search Engine Journal

MAY 11, 2023

Your Meta or Twitter content simply won't work for Reddit. Drive respect, appreciation, and loyalty of customers by better understanding how ads on Reddit work. The post Reddit Marketing: A Guide To Getting It Right appeared first on Search Engine Journal.

Marketing 118

Marketing Marketers Customer Advertising 118

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customer

Search Engine Land

MAY 10, 2023

ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and debugging, translating text, finding data sets, answering complex questions, solving math equations, and more. As with all new technologies, the AI chatbot has pros and cons.

Copywriting 118

Copywriting Marketing Marketers eCommerce 118

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. With over 1 billion active users worldwide , we know that it’s one of the more popular platforms to date. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy.

Entertainment 118

Entertainment Gen Z Education Food 118

Content Marketing Institute

MAY 11, 2023

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.

Marketing 115

Marketing Marketers 115

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. This article will discuss a four-step approach to creating a first-party data strategy. 1.

eCommerce 112

eCommerce CRM Marketing Strategy Place 112

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

MAY 10, 2023

Keyword research is an integral part of your SEO strategy. Learn more about the best free keyword research tools you can use. The post 15 Free Keyword Research Tools For 2023 appeared first on Search Engine Journal.

SEO 114

SEO 114

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. While dodging infractions, you must balance protecting your own intellectual property.

Law 117

Law User-Generated Education Branding 117

Marketing Insider Group

MAY 10, 2023

Your hard work providing an excellent product or service goes to waste if no one knows about it. How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

Digital Marketing 109

Digital Marketing Price Marketing Marketers 109

Martech

MAY 12, 2023

Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Dig deeper: Facebook agrees to revamp adtech over discrimination charges What it does. It lets advertisers: Create different versions of the same ad copy for different target groups, while maintaining the main message.

Advertising 111

Advertising Advertisers Marketing Marketers 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing