Sat.Sep 19, 2020 - Fri.Sep 25, 2020

article thumbnail

How to Use Email Images to Boost CTR

Neil Patel

Email is one of the most effective marketing campaigns out there — in fact, the average ROI of an email campaign is 122%. For those who aren’t afraid to take a few extra steps, email images will spice up your campaign and help your email campaign stand out. I’m going to show you how to leverage images in email the right way. Email Images: Yes or No?

article thumbnail

11 Tips for LinkedIn recruiting to stand out from the crowd

Sprout Social

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. It’s also one of the few places where you can repeatedly post about your job search or career wins without annoying your followers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Compliance: Everything You Need to Know to Stay Compliant

Hootsuite

Social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly ever that simple. The “rules” are a complicated mix of industry regulations and federal, state, and local laws. Compliance obligations can be quite complex. Especially for social marketers working in regulated industries like healthcare and finance.

Law 145
article thumbnail

10 Amazing Large Company Blogs To Inspire Your Content Marketing

Marketing Insider Group

You want your blog to knock it out of the park. But where should you start? One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. Learn what makes their content marketing strategy stand apart from that of their competitors, and you’ll have an edge over your own competition. Here are our favorites: Quick Takeaways: Top-ranking blogs share several characteristics that make them a standout.

article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

Conversion Rate Optimization Consulting

Neil Patel

Are you currently running an online business? Do you think you can sell more of your products applying the same actions? Because that’s exactly what Conversion Optimization does for you. You’re using the same ads, landing/sales pages, and funnels but they just convert more. That’s something you absolutely want to focus on if you’ve been running ads for a long time but you haven’t found the formula for healthy scaling.

More Trending

article thumbnail

How to Get Verified on Twitter: The Essential Guide for Marketers

Hootsuite

Disclaimer: Twitter is overhauling its verification process and has suspended new applications indefinitely. We’ll be the first to let you know when it’s back! If you use Twitter for business , you’ve probably wondered what it takes to get verified on Twitter. Because you’ve definitely seen Twitter verified accounts before. They have that blue badge with a white check mark.

article thumbnail

Everything Marketers Need to Know About Instagram Reels

Hubspot Marketing

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Both networks have solid benefits and entertainment factors.

Gen Z 145
article thumbnail

How to Use Pinterest for E-commerce

Neil Patel

A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting.

Fashion 145
article thumbnail

User-Generated Content: Let Your Fans Do Content Creation Work for You

Content Marketing Institute

Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading → The post User-Generated Content: Let Your Fans Do Content Creation Work for You appeared first on Content Marketing Institute.

article thumbnail

AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. Organizations are often run by small teams and volunteers, with resources and budgets stretched thin. And with organic reach plummeting in favour of ad dollars, social media can sometimes seem like a lost cause. Fortunately, there are several tools and resources available for nonprofits on social media.

article thumbnail

How to Create an Amazing Company Blog

Marketing Insider Group

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age.

article thumbnail

The Ubersuggest Chrome Extension: The Ultimate Link Build Tool

Neil Patel

Over the next few months, you are going to see a lot of updates in Ubersuggest , including new features. But before I dive into what I’m going to release soon, let’s first talk about the new Chrome extension. If you haven’t installed it, make sure you go and do so now …. No more Neil’s face. The biggest complaint we got about the extension was “my face” being in the search results.

Branding 145
article thumbnail

How to Optimize Your Site for Google Carousel Results

Content Marketing Institute

Google’s search results are becoming richer and more interactive. Here’s a guide to one of its newest and fastest developing elements – carousels. Continue reading → The post How to Optimize Your Site for Google Carousel Results appeared first on Content Marketing Institute.

article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

10 Ways to repurpose your livestream and get more from your content

Sprout Social

Going live on social media requires a lot of prep work and for many people can be incredibly nerve wracking and stressful. This means you want to get way more out of your livestream than a single 15- or 30-minute session. This is why it’s a great idea to repurpose your livestream and use it to create tons of other types of online content that can help you meet your marketing goals throughout a campaign or quarter.

Promotion 143
article thumbnail

How to Write Content Better & Faster: 10 Secrets to Try Now via @tallchickvic

Search Engine Journal

A well-thought-out strategy is important in creating high-quality content fast. Here are 10 tactics, tips, and tools to use. The post How to Write Content Better & Faster: 10 Secrets to Try Now via @tallchickvic appeared first on Search Engine Journal.

article thumbnail

Social Media Marketing Consulting

Neil Patel

Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much social media experience. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around.

article thumbnail

Executive Insights: Data Literacy and Real Business Intelligence

Marketing Insider Group

When I joined my longtime colleague and friend Howard Dresner at his company Dresner Advisory Services earlier this year, I was excited to be going back to my roots in Business Intelligence (BI). I also looked forward to the upcoming fourth annual Real Business Intelligence event to be held in the spring at MIT. Well, like so many other things, the COVID19 pandemic threw a monkey wrench at those plans.

Health 142
article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Overview. My husband recently took up photography as a new hobby. One of the first things he learned as a beginner is the importance of focus, which is often associated with a photo’s sharpness. But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Focus is what enhances a subject or object by making it stand out from its surroundings.

Gen Z 142
article thumbnail

Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year

Content Marketing Institute

What makes a B2B content marketer great? It’s the ability to lead out of the status quo, show how things can be better, and act to make it so. Here’s how the three 2020 B2B Content Marketer of the Year finalists did it. Continue reading → The post Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year appeared first on Content Marketing Institute.

article thumbnail

Best Domain Registrar

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best domain registrars are affordable, easy to use, and secure. But with thousands of options to choose from, analysis paralysis takes over. From privacy and security to configuration and DNS management, it’s understandable to feel confused or unsure.

Price 145
article thumbnail

5 Tips for Creating Lead-Generating Marketing Campaigns

Marketing Insider Group

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. But the truth is that most marketing campaigns don’t need to be that complicated.

article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

How to Create Engaging Social Media Content: 12 Tips to Drive Results via @brentcsutoras

Search Engine Journal

Struggling to gain the attention of your social media audience? These 12 tips for creating engaging social media content will help. The post How to Create Engaging Social Media Content: 12 Tips to Drive Results via @brentcsutoras appeared first on Search Engine Journal.

article thumbnail

Announcing: The State of Email Report, Fall 2020 Edition

Litmus

The email landscape is always changing, and this year has been no different. Which is why we’re releasing a second State of Email report for 2020. Not an update, but a full new ebook with email data & trends from email developers & designers, marketing specialists, email marketing managers, and marketing executives like you. I shared this in our Litmus Weekly email last week (if you don’t get that email, I highly recommend it—and you can subscribe here ), but I’ll share with you here, to

eBook 131
article thumbnail

How Google Local Guides Improve Visibility

Neil Patel

As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides.

article thumbnail

10 Reasons to Invest in Agile Training

Marketing Insider Group

Making a decision to allocate budget for long term improvement can be a tough call. Of course, we know intuitively that investing in the future delivers exponential rewards. Be it buying a physical product that improves efficiency or putting dollars toward intangible line items like employee education such as Agile training. Either way, reinvesting profits back into a business supports the roots of innovation and productivity.

Transform 138
article thumbnail

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

article thumbnail

Comment on Case Study: A 4.5x Organic Traffic Increase Using (What?) Page Rank by Rasel hossain

Diggity Marketing

Just wow.

130
130
article thumbnail

The 7 best visual content tools to boost your blog’s engagement

Rock Content

Creating content for blogs includes designing layouts, editing images , and other related tasks. Therefore, having the right visual content tool at your disposal becomes essential. Images and videos are great to grab the user’s attention, illustrating the content properly. Their use helps to engage and convert more. Thus, you need to find good photo editors and image banks , as well as template editing tools.

article thumbnail

The 6 Best Local SEO Companies of 2020

Neil Patel

Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense.

SEO 145