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Author: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. It’s not easy at all, but it is the easiest step towards gaining a strong and loyal user base. Getting users to continuously use your app is an ongoing battle. But, these engagements are crucial to the lifecycle of your app. Today’s mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who c
We all know that digital marketing is constantly changing due to technological advancements. But, mobile apps are a game changing factor that has completely changed its face. Since the evolution of smartphones, mobile apps have influenced the lives of numerous people like you and me. Mobile apps have made lives easier, whether it is sending […].
Is Your ‘About’ Page Ruining Your Chances of Getting a Referral? written by Guest Post read more at Duct Tape Marketing. photo credit: Canva. Every business has a website, right? It is your shop window; the place where people learn about you, your brand and the products or services that you’re selling. And due to our heavy online usage habits, it’s also the place that dictates the sustainability of a company.
Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference: 1.
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Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads? (Where are my Star Trek fans?). As marketers, it’s no longer enough to be building the best communication with sales ; it’s vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries.
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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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Only if you have been living under a rock if you didn’t notice that in the last few years mobile usage and mobile commerce is growing at the speed of light: according to Internet Retailer in 2015 mobile commerce accounted for nearly 30% of all US e-commerce sales and the 2015 total of $70bn in […]. The post Mobile Commerce: You Are Doing It Wrong!
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What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Of course. Makes sense. But what exactly does this mean — in practice? I invite you to collaborate in this real-time case example. I have a video for you to view, assess, […]. The post How Do Audiences Assess Your Marketing Content?
By Gary Dek A blog needs to have goals in order to succeed. The difficulty lies in fulfilling those goals. A blog failing is so common that a simple Google search on the topic will yield countless results about why blogs fail. For example, a dominant reason is bloggers losing the drive to produce content […]. The post How to Achieve Your Blog Writing Goals appeared first on Marketing Insider Group.
Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. It has lead to a lot of spirited debate at here at ANNUITAS and in my professional circles — and not […]. The post Four Problems With Account-Based Marketing appeared first on Marketing Insider Group.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
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