Sat.Oct 19, 2019 - Fri.Oct 25, 2019

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8 Little-Known Instagram SEO Techniques for Increasing Reach

Hubspot Marketing

Instagram is an undeniably viable platform for marketing in 2019. In fact, Instagram has officially reached more than one billion active monthly users -- which means it's now more popular than social media giants such as Twitter or LinkedIn. That's a lot of users sitting around, waiting to see your content. So, how can you reach all of those users and create opportunities for them to engage with your brand?

SEO 142
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5 actionable strategies for social media branding

Sprout Social

While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over a decade ago that companies began paying attention it as a powerful tool for marketing. It used to be that branding would be focused on print media, broadcast ads and newsletters (email and flyers). The addition of social media meant that companies now had another way to connect with their consumers.

Branding 111
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37 Instagram Stats That Matter to Marketers in 2020

Hootsuite

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram statistics you need to be aware of this year. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

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Hi, I’m Neil Patel, Co-founder of NPDigital. Ask Me Anything!

Neil Patel

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.

Analytics 112
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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The What, Why, & How of Social Bookmarking

Hubspot Marketing

As a marketer, you usually wear a lot of hats at your company. SEO expert? Check. YouTube aficionado? Check. When I was working at an agency, it was important to learn everything I could about SEO and drive results for our clients. But I was no SEO expert. In order to keep our SEO tactics competitive, I kept this SEO definitive guide bookmarked so I could come back to it whenever I was strategizing for a client’s SEO.

Price 115

More Trending

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How to Live Tweet an Event: Tips, Best Practices, and Examples

Hootsuite

Live tweeting an event keeps your followers engaged and informed of events they want to attend in person but, for whatever reason, may not be able to. Think of it as a news report of an event. As the “reporter,” you hold the power to convey all the information your followers want to hear. And when you do so at an event that’s relevant to them, you’ll see them engage more with you.

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2020 B2B Content Marketing: What the Successful Do [New Research]

Content Marketing Institute

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers. Continue reading → The post 2020 B2B Content Marketing: What the Successful Do [New Research] appeared first on Content Marketing Institute.

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Permalinks: What They Are & How to Structure Them for Max SEO Value

Hubspot Marketing

What comes to mind when you think of SEO? "Permalink" probably isn't the first or second thing, maybe not even the tenth thing. The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Luckily, permalinks are fairly simple to master, which is good, and vital to SEO value.

SEO 108
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Which Social Media Channels Work for Your Brand?

Sprout Social

Does your business need a Twitter account? Is Snapchat the right social media app to expand your brand? Should you just jump on board every popular social network to maximize your reach? With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. Contrary to popular belief, you don’t necessarily have to be on every social network.

Branding 110
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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How to Manage Multiple Facebook Pages at Once (Without Crying)

Hootsuite

Managing multiple Facebook pages might seem daunting. But with the right tools, tips, and systems, the process is actually quite easy. You might be a digital marketer in charge of several brands’ social media accounts. Or you might be an entrepreneur whose business has multiple locations (e.g. franchised restaurants). Or you might just love managing Facebook pages because you’re a social media loving nerd like the rest of us.

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How Account-Based Marketing Works: Digital And Traditional Tactics

Marketing Insider Group

The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a conversation. This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for 2020, according to Sagefrog’s 2020 B2B Marketing Mix Report

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Announcing 50 Rockstar Marketers that Made It to the Fearless 50

Adobe Experience Cloud Blog

Great careers don’t happen by accident. A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. This is why we recognize the top 50 talented marketers to celebrate their success and share their mission-driven, inspiring stories with the world.

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How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. If you can give your audience an experience they won’t find anywhere else, you can keep them coming back. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Make a More Confident, Compelling Case for Content Innovation

Content Marketing Institute

Advocating for content innovation takes a convincing presentation and a confident delivery. Take your business case to the next level with these tips for overcoming the pain of the pitch and getting the thumbs-up for your ideas. Continue reading → The post How to Make a More Confident, Compelling Case for Content Innovation appeared first on Content Marketing Institute.

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How to Build a Content Strategy for Event Marketing

Marketing Insider Group

I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more.

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13 Social Networks That Are a Big Deal in Non-English Speaking Regions

Hootsuite

When it comes to social media, thinking globally means thinking beyond the English language. The usual suspects—Facebook, Instagram, Snapchat, or Twitter—may not be relevant to the people you’re trying to reach around the world. Finding your target market is important to creating a solid social media strategy. If some or all of your target market speaks a language other than English or resides in a non-English majority speaking country, they might be active on a non-English social network.

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The Picture-Perfect Facebook Cover Photo Size Guide

Sprout Social

Remember that old phrase “don’t judge a book by its cover?”. Well, that doesn’t apply in the social media world. Even though you always help customers better understand your brand through content and storytelling, the first impression they get of your company will always be visual. Between logos, website layouts or your Facebook cover photo, it’s the images that lay the foundation for your online reputation.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Guest Blogging: A Step-by-Step Guide

Content Marketing Institute

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading → The post Guest Blogging: A Step-by-Step Guide appeared first on Content Marketing Institute.

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5 Steps to Strengthen Your Customer Success Game

Marketing Insider Group

If customer service is a school coach, customer success is a personal trainer. The former is reactive, transactional, and focused on serving as many people as quickly as possible. Trainers are proactive and flexible, designing programs around what the trainee wants to achieve. But just like athletic trainers, customer success people need two things to succeed: engaged trainees and the right tools.

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International Content Marketing: How to Create a Global Strategy via @ashleymadhatter

Search Engine Journal

Here are some key components of a successful international content marketing strategy. The post International Content Marketing: How to Create a Global Strategy via @ashleymadhatter appeared first on Search Engine Journal.

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4 Ways to Embed Facebook Posts and Page Features on Your Site

Sprout Social

More than two billion people use Facebook every month. That’s more than a third of the world’s population. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. From buttons and posts to feeds and recommendations, you can introduce visitors to your more social side without them ever leaving your site.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Announcing the 2019 State of Influence: Beauty Report by Traackr I Traackr

Traackr

Today, Traackr released the 2019 State of Influence: Beauty Report. This report was created using IMB, our technology platform.

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How to Use Events in Your Content Marketing

Marketing Insider Group

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy! It may sound backward, but live events could be what your current marketing strategy is missing, and they don’t have to be a massive production to plan and run. To really understand this concept, you need to start thinking about events as another channel for your content marketing efforts , rather than as a separate type

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How to Write, Design & Promote an Ebook: A Complete Guide via @xandervalencia

Search Engine Journal

Ebooks are a great way to attract leads and opt-ins. Read this guide to start creating amazing ebooks. The post How to Write, Design & Promote an Ebook: A Complete Guide via @xandervalencia appeared first on Search Engine Journal.

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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better th

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Will This Real-Life Search Turn Up a Keyword Ranking Opportunity?

Content Marketing Institute

Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic. Continue reading → The post Will This Real-Life Search Turn Up a Keyword Ranking Opportunity? appeared first on Content Marketing Institute.

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[My New Book] Mean People Suck: How Empathy Leads To Bigger Profits And A Better Life

Marketing Insider Group

I am so excited to let you know that today you can purchase Mean People Suck: How Empathy Leads To A Bigger Profits and A Better Life. You can buy it on Amazon , Walmart , Barnes & Noble and the audiobook will be out soon. Like in a few days… When most people hear the title, they typically say, “yeah, mean people really do suck!” Then I can see them reflecting.

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9 Simple & Fast Ways to Elevate Your Content via @alexanderkesler

Search Engine Journal

Learn how to create an effective content marketing strategy through content designed to boost engagement and increase conversion rates. The post 9 Simple & Fast Ways to Elevate Your Content via @alexanderkesler appeared first on Search Engine Journal.