Hubspot Marketing

SEPTEMBER 11, 2018

It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300 , and if you become more successful, like yogi Rachel Brathen , you could be making $25,000 per post. But the idea of getting your posts sponsored might seem laughable to you. You're not posting pictures skydiving in Australia -- you're posting pictures of your brunch.

Fashion

Adobe Experience Cloud Blog

SEPTEMBER 13, 2018

Unless you’ve been living on a deserted island for the past several years, you know the power and impact that social media can have in today’s internet culture. Businesses have been built—in some cases overnight—on the strength of a Tweet, Instagram post , or Facebook message. At the same time, some businesses have felt the adverse effects of such power: a poor review, a complaint that wasn’t handled properly, or a service that wasn’t performed as promised.

Analytics

Content Marketing Institute

SEPTEMBER 14, 2018

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend.

Influencer Marketing

Sprout Social

SEPTEMBER 12, 2018

Ready to get #InstaFamous? The era of live video is officially here to stay. As audiences search for more intimacy from their favorite brands, live content has an authenticity that can’t be duplicated. That’s part of the reason why 80% of customers say they’d rather watch a live video from a company than read their blog. At the same time, the ephemeral nature of live video prompts the phenomena of “FOMO” in your audience.

Promotion

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Hubspot Marketing

SEPTEMBER 10, 2018

“He once ran a marathon because it was on his way. Sharks have a week dedicated to him. Mosquitoes refuse to bite him purely out of respect.”. Have you heard of him before? Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The commercials — which make me laugh every time — are part advertisement, part comedy skit and have a similar theme so fans always know when they’re watching a Dos Equis advertisem

Promotion

Marketing Insider Group

SEPTEMBER 12, 2018

When we’re putting together a marketing team, we look for experience. We want people—whether internal hires or an agency team—to have an understanding of our business. It reduces the learning curve, and holds the promise of them being able to help us move forward quickly. But this approach is limiting. That’s because another term for […]. The post How Curiosity Makes Brand Storytelling Come to Life appeared first on Marketing Insider Group.

Branding

Sprout Social

SEPTEMBER 10, 2018

Let’s be honest: marketing as a musician is tough. On any given day there are a million must-do’s and hardly enough hours to get them done, right? Promoting your latest songs. Networking for new gigs. Fighting for the attention of fresh fans. Exhausting? You bet. But ever-so-rewarding when it all comes together. View this post on Instagram.

Real Estate

Content Marketing Institute

SEPTEMBER 12, 2018

The great thing about social media is you can become anyone you want to be. The bad thing – at least from a brand’s perspective – is that you may not exist at all. If your brand works with paid online influencers , you’re probably familiar with one of the technique’s biggest risk factors now: influencer fraud – a dilemma that occurs when paid tastemakers use artificially inflated follower numbers to increase their asking rate for engaging their audience on behalf of a brand.

Influencer Marketing

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.3 billion. This dramatic shift is showing a reality that digital marketers have felt for a long time.

Transform

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Marketing Insider Group

SEPTEMBER 10, 2018

Voice search plays a huge role in how users search. According to research as of January 2018, one billion voice searches are occurring each month. That number will only grow as more people embrace the use of digital assistants. In fact, comScore estimates that half of all searches will be voice by 2020. Voice search has already […]. The post How Voice Search Is Impacting Content Marketing?

Content Marketing

Sprout Social

SEPTEMBER 12, 2018

Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media. The numbers are only predicted to grow as we move into 2019. Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis.

Promotion

Content Marketing Institute

SEPTEMBER 11, 2018

In a recent planning meeting with a client, I was surprised to hear the sales manager complain to the marketing manager. She didn’t think marketing was producing much in the way of good content her sales team could use. In fact, she argued that a major focus for the new year should be producing better quality content. I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospe

Communications

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers , but not all seemingly loyal customers actually are. You might have longtime customers who leave you the second they find a lower price or who are only customers because you’ve made it too much of a hassle to leave.

Transform

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Marketing Insider Group

SEPTEMBER 14, 2018

Even before you implement the most ideal methodology when it comes to marketing, you need to make sure you are approaching it in the right frame of mind and with the right persona. It doesn’t matter if it is in person or via the internet. If you are in a bad mood, that will permeate […]. The post Before Agile Marketing Think About The Attitude of Marketing appeared first on Marketing Insider Group.

Marketers

Duct Tape Marketing

SEPTEMBER 12, 2018

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value written by Guest Post read more at Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)?

Customer Acquisition

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. It’s the day after an invigorating conference. Your head has been filled with trends, slide decks, tips, graphics, and inspiring stories. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program.

Energy

Adobe Experience Cloud Blog

SEPTEMBER 10, 2018

Have you ever wondered how CEOs became the leaders they are today? People don’t just become successful due to their education, interviewing skills , or work experience. Along the way, these leaders have learned new habits and developed personal traits that will advance their careers. These four tips are worth adding to your repertoire no matter where you are in your career journey. . #1: The Morning Matters.

Thought Leadership

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Marketing Insider Group

SEPTEMBER 13, 2018

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal. You think you used […]. The post A Guide to Researching Leads Before a Sales Call appeared first on Marketing Insider Group.

Marketing

Duct Tape Marketing

SEPTEMBER 11, 2018

Why You Need Inbound For Outbound Marketing and Vice Versa written by John Jantsch read more at Duct Tape Marketing. In recent years, outbound marketing has gotten a bad rap. It’s seen as expensive, time consuming, and it feels like a relic of the past. And the numbers bear this out: in 2017, HubSpot’s State of Inbound report found that 71 percent of businesses worldwide are focused primarily on inbound marketing.

Outbound Marketing

Content Marketing Institute

SEPTEMBER 13, 2018

After I interviewed Tina Fey at Content Marketing World, several people asked if she was as nice in person as she seemed on stage. Their inquiries called to mind something my colleague Robert Rose raised on the same stage at the beginning of Content Marketing World. “Trust is the new player … We have the power to shape beliefs,” he said. “(Content marketing) is our opportunity … to become a or the trusted source of interesting things.”.

Millennials

Bannerflow

SEPTEMBER 14, 2018

DMPs, or data management platforms, should be at the heart of your digital advertising. They enable campaign strategies which improve ad performance and offer valuable actionable insights. Marketing teams simply cannot afford not to use a DMP. In this blog, we’ll explain what DMPs are and why you need to combine them with demand-side platforms (DSPs).

Advertisers

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Marketing Insider Group

SEPTEMBER 10, 2018

You’ve worked hard to get a company brand and service you are proud of. You also are pushing hard to look for ways to get the word out and help your target audience feel the same level of passion you do for your brand. This is also where your company’s marketing department comes in. And […]. The post Are You Ignoring Your Biggest Marketing Asset?

Marketers

Zumvu

SEPTEMBER 12, 2018

Growth is the goal of any business – but scale comes with its own price. It’s difficult and time-consuming enough to kick the business off and keep it in the black.

Price

Rock Content

SEPTEMBER 11, 2018

It was a big year for ScribbleLive at Content Marketing World. We attended for the first time as the ScribbleLive Content Cloud, which now includes a fourth product, TrendHub, that we announced during CMW. Together, the Content Cloud provides brands with the solutions and insights they need to create content that performs. With so much to celebrate, we thought it would be the perfect time to share the concepts and ideas that brought together our brand-new CMW booth, and to dive into the question

Whitepaper

illumin

SEPTEMBER 14, 2018

From a young age we are taught about goal setting and (usually) to have a 5-year plan. The primary reason for this is that, to achieve a goal, it is said that one has to be able to visualize the goal and manifest it in his / her mind over time. More concretely, there are steps that need to be taken to achieve goals and without the goal in mind, the steps to get there would not be clear.

Advertisers

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Marketing Insider Group

SEPTEMBER 11, 2018

Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success. And, about three-quarters of B2B content marketers have cited events as the most effective part of their content marketing strategy. […].

Event Marketing

Zumvu

SEPTEMBER 11, 2018

One of the biggest challenges marketers often face is figuring out how to run their business and getting more results while using up fewer resources.

Marketers

Duct Tape Marketing

SEPTEMBER 13, 2018

How to Use Technology to Create Real-World Connections written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Schawbel. Podcast Transcript. This week on the Duct Tape Marketing Podcast, I chat with Dan Schawbel. He is a New York Times bestselling author, partner and research director at Future Workplace , and founder of both WorkplaceTrends.com and Millennial Branding.

Millennials