Aspiration Marketing

FEBRUARY 22, 2023

Outbound marketing strategies, unsurprisingly, are techniques for reaching out to potential customers. In contrast to inbound marketing, which focuses on attracting prospects to you, outbound marketing concentrates on the customer who might have a problem but isn't looking for a solution. In essence, outbound marketing centers its efforts on ways of leading your potential customers to be attracted to your brand.

Outbound Marketing 223

Outbound Marketing Marketing Strategy Inbound Marketing Marketing 223

Vertical Response

FEBRUARY 20, 2023

As we close out 2020, it’s time to start thinking about how to set your marketing up for success in the coming year. If you want to learn how to create a campaign that will get results in 2023, read on for some tips. (give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

Marketing 67

Marketing Marketers Email Marketing eBook 67

Power Digital Marketing

FEBRUARY 22, 2023

Most people understand the distinction between PR and marketing. In the average organization, these are two separate functions run by two different teams. More often than not, publicists and marketers use distinct strategies and approaches to executing their respective goals. At the same time, sussing out exactly how they diverge from each other can be trickier than it seems.

PR 52

PR Non-Profit Marketing Marketers 52

Digital Marketer

FEBRUARY 20, 2023

Marketing isn’t just for getting new clients. Hiring is more than just filling a role or getting a job done; it’s about building a high-performance team that grows your business. Building your team at work isn’t much different than building a sports team–each player has a specific role, is motivated by different things, and needs different types of coaching and support.

Marketing 68

Marketing Marketers Customer Branding 68

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Scoop.it!

FEBRUARY 21, 2023

As the end of the tax year approaches, people are looking for accountants. Is your accounting firm making the most of that traffic with your content marketing? It may seem like an extra task on your to-do list, but content marketing can provide real benefits. It can even be fun! This article will explore the benefits of content marketing for accountants, provide creative content marketing ideas, and share best practices for your content marketing strategy.

Content Marketing 80

Content Marketing Whitepaper Customer Journey Finance 80

Hubspot Marketing

FEBRUARY 21, 2023

In 2022, the marketing world continued to evolve. Not only did we get the ability to shop directly on our favorite social media apps, but we also began to hear lots of the futuristic buzz around AR/VR, the metaverse, and Web3 development. As we move into another unique year, marketers might wonder if and how other companies in their industry are keeping up with everything going on.

Marketing 98

Marketing Marketers B2C Health 98

Buffer Marketing

FEBRUARY 21, 2023

So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out.

Gen Z 94

Gen Z Branding PR Marketing 94

Content Marketing Institute

FEBRUARY 22, 2023

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.

Content Marketing 125

Content Marketing Marketing Marketers 125

Digital Marketer

FEBRUARY 22, 2023

You’ve probably seen it all over the internet… making waves on just about every social media platform out there. Artificial intelligence, let me rephrase that – CHATGPT3. The monster that has awakened Microsoft to invest $10 billion. But why? Does Microsoft truly believe that AI will change the way we consume information and produce it? Or the even bigger question… Will artificial intelligence replace us as humans in the content marketing world?

Marketing 74

Marketing Marketers Target Market Advertising 74

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Many sites will pay you to contribute content , while still allowing you to have a bio and retain a link to your site – but very few sites will pay you really well.

Finance 360

Finance Copywriting Health User-Generated 360

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adams & Knight Marketing

FEBRUARY 21, 2023

Excerpt from PRWeek. Click here for the complete article. Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19. “We've been proactively talking to our healthcare clients about the three R's: retention, recruitment and representation,” says Reem Nouh, chief strategy officer at integrated marketing agency Adams & Knight. “We're really focused more on diversity, equ

Health 246

Health PR Education Communications 246

Aspiration Marketing

FEBRUARY 23, 2023

Defining the pricing model for a SaaS product needs to be part of your overall marketing strategy. It requires careful consideration to ensure it aligns with the needs of your customers, the value your solution provides, and your business objectives. We look at factors to consider, examples, and pros and cons for each.

Price 217

Price Product Marketing Strategy Customer 217

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have.

eBook 145

eBook Finance User-Generated Transform 145

Jeff Bullas

FEBRUARY 23, 2023

Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. You will learn what changes can be made to keep your website up-to-date. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly. And it will help you stay ahead of your competition. Now that the importance of an SEO analysis has been established, let us look at what it is and how you can master it.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

FEBRUARY 23, 2023

Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust. The post 8 Techniques To Get More Customer Reviews For Your Local Business appeared first on Search Engine Journal.

Customer 141

Customer SEO 141

Aspiration Marketing

FEBRUARY 21, 2023

HubSpot Surveys and Google Forms allow users to create and distribute surveys, but there are some key differences. For users trying to determine which survey method is best for them, we've broken down the key differences between the two platforms.

Customer 183

Customer 183

Neil Patel

FEBRUARY 19, 2023

Link building is something that you must focus on if you want your site to rank high. Whether it’s obtaining them naturally by creating amazing content, or by doing manual outreach, more links typically means higher rankings. We did an experiment with 200 websites to figure out the types of links Google prefers. If you haven’t read it, you should check it out as some of the results are fascinating.

SEO 141

SEO Customer 141

Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. But if you’ve never heard the term before, you might be wondering, what the heck is copywriting anyway? To break it down in simple terms, copywriting is the art of crafting words that persuade the reader or viewer to take a particular action, such as making a purchase, signing up for a newsletter, or attending an event.

Copywriting 287

Copywriting Advertising Advertisers SEO 287

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Land

FEBRUARY 24, 2023

Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy.

Analytics 135

Analytics Digital Marketing Customer Marketing 135

Aspiration Marketing

FEBRUARY 24, 2023

Good news! Your startup is picking up traction and beginning to snowball. Such a growth spurt may mean that you are finally over the hump and making your way in the world, but it is essential not to get ahead of yourself. While an increase in growth is a great sign, you must keep the momentum going. Many startup founders make the mistake of sitting back and relaxing after a major growth spurt, which is why so many startups fail right after they begin to grow.

Marketing Strategy 130

Marketing Strategy Marketing Marketers 130

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? Do you ever wonder if there’s a more strategic way to calculate and set it? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting.

Digital Trends 135

Digital Trends Advertising Advertisers Energy 135

Jeff Bullas

FEBRUARY 19, 2023

Despite what many people tell you, copywriting is more of a science than it is an art. Expert copywriters use a formula to compile a set of words in the most compelling structure possible to persuade action. This formula has been learned and adapted over decades of testing and adjusting copy based on consumer behavior. For the average marketer, who is expected to write high-converting copy every day, it can be a steep learning curve with a lot of guesswork and ambiguity into what works.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the publisher. Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We d

Search Marketers 132

Search Marketers Neuromarketing SEO Marketing 132

Content Marketing Institute

FEBRUARY 23, 2023

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.

Influencer Marketing 133

Influencer Marketing Analytics Marketing Marketers 133

Buffer Marketing

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. This year, we had 3,000 remote workers respond to the State of Remote Work to help provide insights. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work.

Communications 131

Communications Promotion 131

Jeff Bullas

FEBRUARY 21, 2023

In 1997 Netflix launched a DVD-by-mail service that started to disrupt the trip to the local video store. In 2000 Netflix wanted to sell its business to the Blockbuster video store chain (who had over 9,000 stores at its peak) for $50 million. But they weren’t interested as they thought the price was too high. In 2007 Netflix disrupted its own business model by launching a video streaming service.

Transform 273

Transform Logistics Manufacturing Retail 273

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Journal

FEBRUARY 22, 2023

When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them. The post LinkedIn Ads: A Complete Guide For Beginners appeared first on Search Engine Journal.

Marketing 129

Marketing Marketers Advertising Advertisers 129

Hubspot Marketing

FEBRUARY 24, 2023

List three things you’ve done this year that pertain to search engine optimization (SEO). Do these tactics revolve around keyword research, meta descriptions, and backlinks? If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing.

SEO 127

SEO User-Generated Place Product 127

Search Engine Roundtable

FEBRUARY 24, 2023

Did you know that (1) over 50% of the Google search business goes through an Apple device and (2) Google also gives Apple a share of the Chrome iOS (and Mac) revenue as well?

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Jeff Bullas

FEBRUARY 19, 2023

Change is scary. And we are in the middle of a pandemic of change. What is the pace of change? How fast are humans changing and innovating? Here is some data from Wikipedia on the rate of change during human history and what the future holds. “ Dramatic changes in the rate of economic growth have occurred in the past because of some technological advancement.

New Technology 207

New Technology Product Content Marketing Marketing 207

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications