Aspiration Marketing
FEBRUARY 22, 2023
Outbound marketing strategies, unsurprisingly, are techniques for reaching out to potential customers. In contrast to inbound marketing, which focuses on attracting prospects to you, outbound marketing concentrates on the customer who might have a problem but isn't looking for a solution.
Vertical Response
FEBRUARY 20, 2023
As we close out 2020, it’s time to start thinking about how to set your marketing up for success in the coming year. If you want to learn how to create a campaign that will get results in 2023, read on for some tips.
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Power Digital Marketing
FEBRUARY 22, 2023
Most people understand the distinction between PR and marketing. In the average organization, these are two separate functions run by two different teams. More often than not, publicists and marketers use distinct strategies and approaches to executing their respective goals.
Digital Marketer
FEBRUARY 20, 2023
Marketing isn’t just for getting new clients. Hiring is more than just filling a role or getting a job done; it’s about building a high-performance team that grows your business.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.
Scoop.it!
FEBRUARY 21, 2023
As the end of the tax year approaches, people are looking for accountants. Is your accounting firm making the most of that traffic with your content marketing? It may seem like an extra task on your to-do list, but content marketing can provide real benefits. It can even be fun!
Hubspot Marketing
FEBRUARY 21, 2023
In 2022, the marketing world continued to evolve. Not only did we get the ability to shop directly on our favorite social media apps, but we also began to hear lots of the futuristic buzz around AR/VR, the metaverse, and Web3 development.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
FEBRUARY 21, 2023
So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it.
Content Marketing Institute
FEBRUARY 22, 2023
What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research. Continue reading → Company News
Digital Marketer
FEBRUARY 22, 2023
You’ve probably seen it all over the internet… making waves on just about every social media platform out there. Artificial intelligence, let me rephrase that – CHATGPT3. The monster that has awakened Microsoft to invest $10 billion. But why?
Jeff Bullas
FEBRUARY 23, 2023
Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Adams & Knight Marketing
FEBRUARY 21, 2023
Excerpt from PRWeek. Click here for the complete article. Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.
Aspiration Marketing
FEBRUARY 23, 2023
Defining the pricing model for a SaaS product needs to be part of your overall marketing strategy. It requires careful consideration to ensure it aligns with the needs of your customers, the value your solution provides, and your business objectives.
Businesses Grow
FEBRUARY 20, 2023
In the earliest days of this blog, I wrote a post called “10 Benefits of Blogging Even if Nobody is Reading It.” ” This was a significant article for me because back in 2009, blogging was all creators had to work with.
Jeff Bullas
FEBRUARY 23, 2023
Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. You will learn what changes can be made to keep your website up-to-date. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
Buffer Marketing
FEBRUARY 23, 2023
For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay.
Aspiration Marketing
FEBRUARY 21, 2023
HubSpot Surveys and Google Forms allow users to create and distribute surveys, but there are some key differences. For users trying to determine which survey method is best for them, we've broken down the key differences between the two platforms. HubSpot Services Customer Success
Search Engine Roundtable
FEBRUARY 24, 2023
Did you know that (1) over 50% of the Google search business goes through an Apple device and (2) Google also gives Apple a share of the Chrome iOS (and Mac) revenue as well
Jeff Bullas
FEBRUARY 19, 2023
Businesses all over the world are following work-from-home policies due to the pandemic that has impacted the globe. Because of the current situation, business owners and entrepreneurs are finding different ways to run their business.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.
Marketing Sherpa
FEBRUARY 24, 2023
Here is a summary of the February 22nd MECLABS SuperFunnel Research Cohort LiveClass, written by artificial intelligence (scroll down to the Process section if you are curious for how it was written).
Learn Hub | G2
FEBRUARY 21, 2023
Think about buying a physical product. What would sell it better - seeing, touching, and trying it out or just hearing about it? You guessed it right, it’s the former. Guest Post Marketing
Search Engine Roundtable
FEBRUARY 24, 2023
The Google Maps app for Android has seem to add a new tab to manage your business profile(s). The tab shows a store icon with the word "Business" below it. Clicking it, lets you manage your Google Business Profile listing directly in the app
Jeff Bullas
FEBRUARY 22, 2023
You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. But if you’ve never heard the term before, you might be wondering, what the heck is copywriting anyway?
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Content Marketing Institute
FEBRUARY 23, 2023
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading → Company News
Search Engine Roundtable
FEBRUARY 24, 2023
Google's John Mueller was asked if it would help with web rankings in Google to embed reviews from sites like Facebook, Bing, Google, etc on your web site. John said, no, not for web search and he also warned us about not using structured data on those third-party site reviews
Jeff Bullas
FEBRUARY 19, 2023
Despite what many people tell you, copywriting is more of a science than it is an art. Expert copywriters use a formula to compile a set of words in the most compelling structure possible to persuade action.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Buffer Marketing
FEBRUARY 20, 2023
Most weeks start in the same way for me. I’m sit, looking at my Buffer queue, scratching my head at what I should schedule across my social media profiles. Inspiration can be hard to come by. But recently, I’ve discovered a solution. Buffer’s AI Assistant.
Learn Hub | G2
FEBRUARY 20, 2023
The feeling is as familiar as it is ugly. You’re sitting in a room of your peers and suddenly get a twisting feeling in your gut that you don’t belong there. Productivity
Search Engine Roundtable
FEBRUARY 24, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web
Jeff Bullas
FEBRUARY 21, 2023
In 1997 Netflix launched a DVD-by-mail service that started to disrupt the trip to the local video store. In 2000 Netflix wanted to sell its business to the Blockbuster video store chain (who had over 9,000 stores at its peak) for $50 million.
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Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.
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