Hubspot Marketing
NOVEMBER 15, 2019
In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. To create better, more powerful ads on Google, it can be helpful to receive a Google Ads certificate. Additionally, it's a great resume booster.
Adobe Experience Cloud Blog
NOVEMBER 12, 2019
Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. My company has been doing this for 14 years. As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”.
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Hootsuite
NOVEMBER 13, 2019
You’re in a meeting with your boss when it happens. Your breathing starts to quicken. Goosebumps appear on your arms. A bead of sweat drips down your forehead. You know it’s coming. Your boss is about to ask you how to market to Generation Z. The mere mention of this group of 2.1 billion individuals born between 1995 and 2010 sends shivers up your spine.
Neil Patel
NOVEMBER 12, 2019
Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this. and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
NOVEMBER 12, 2019
Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn't a coincidence, either. While the answer to “ What’s the perfect time to send an email to my customers? ” isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with wha
Adobe Experience Cloud Blog
NOVEMBER 13, 2019
Entrepreneur John Rampton is seemingly everywhere, writing articles about how workers can better manage their time and increase productivity for top-tier publications. Rampton, founder and CEO of the payment processing company Due, knows what it means to go from being virtually unknown to becoming an industry thought leader through writing, blogging, and staying active on social media.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
NOVEMBER 13, 2019
A few months back, Jarett Wieselman from Netflix sent out the following tweet asking people what they mean when they say “Netflix didn’t promote the (cancelled) show”. Thousands of people responded with their opinions and gave suggestions on how the streaming platform can better promote shows. This is an example of social media crowdsourcing in action.
Hubspot Marketing
NOVEMBER 11, 2019
One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I've found to be not only vital to excelling at my job, but really fun. The best thing about online courses is that I usually don't pay a cent for them, and the ones I do pay for are worth it.
Adobe Experience Cloud Blog
NOVEMBER 15, 2019
Marketing responsibilities and methodologies have changed drastically in the past decade. . It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. In the ever-changing digital space, a single Google update can pull the carpet right out from under your feet. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. .
Marketing Insider Group
NOVEMBER 11, 2019
Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres. The best marketing is no different. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming.
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Sprout Social
NOVEMBER 11, 2019
With its massive user base and image-rich layout, Instagram gives you the perfect platform to visually engage your audience. In fact, it sees the most engagement among all social media platforms. A study by Rival IQ found that the median engagement across all industries on Instagram is 1.60%. Facebook and Twitter see a median engagement of 0.09% and 0.048% respectively.
Hubspot Marketing
NOVEMBER 13, 2019
Just like Sharpay Evans from "High School Musical" says, "It's out with the old, and in with the new.". Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.
Content Marketing Institute
NOVEMBER 11, 2019
These recommendations are not for the weak of heart. To move forward you must be strong-willed. Read on for the seven laws for the next decade of marketing from the founder of the Content Marketing Institute. Continue reading → The post Marketing 2030: 7 Laws for Content Marketing Success appeared first on Content Marketing Institute.
Marketing Insider Group
NOVEMBER 12, 2019
We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Quick Takeaways.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
NOVEMBER 11, 2019
For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. The reality, though? Figuring out how to make your marketing click with a younger crowd is easier than you think. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves.
Hubspot Marketing
NOVEMBER 12, 2019
Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you're not alone. Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. These characters, which included Mr. Magoo , often fit into a specific mold that many people would consider offensive today.
Content Marketing Institute
NOVEMBER 12, 2019
Content tech success is easier if you pick technologies well suited to your program’s needs. You don’t have to start from scratch. Curious about what tools and technologies other content marketers use? We were too, so we asked. Continue reading → The post 175+ Favorite Tech Tools of Content Marketers appeared first on Content Marketing Institute.
Marketing Insider Group
NOVEMBER 11, 2019
We are living in a digital world. As a famous fictional alien group powered by technology might say: “Resistance is futile!” Like it or not, technology will continue to be an increasingly important aspect of running a modern business. The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
NOVEMBER 14, 2019
Here are 25 ways to come up with creative, search engine optimized blog post ideas your audience will love. The post 25+ Unique Blog Post Ideas to Engage Your Readers via @seocopychick appeared first on Search Engine Journal.
Sprout Social
NOVEMBER 14, 2019
What Is Social Customer Care? Customer service. Customer support. Customer care. These terms are thrown around a lot in the social media realm. They’re often used interchangeably so it can be confusing to gain an understanding of which engagement approach is right for your brand. When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C.
Content Marketing Institute
NOVEMBER 14, 2019
When a Dairy Queen opened next to the family’s frozen yogurt shop, Brian Fanzo’s father didn’t worry. He knew they had the one thing to stand out. It’s a lesson Brian turned into a business. It’s one you should learn today. Continue reading → The post The One Way to Stand Out in the Crowd of Content appeared first on Content Marketing Institute.
Duct Tape Marketing
NOVEMBER 12, 2019
Building a Personalized Connection to Win Ideal Clients written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Bill Cates. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, I sit down with referral coach, speaker, and author Bill Cates. Cates is one of the leading experts on how to acquire business through word of mouth, referrals, and personal introductions.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
NOVEMBER 15, 2019
Learn eight ways to get real insights into how customers feel about your brand. The post 8 Ways to Collect Customer Feedback & What to Do With It via @casieg appeared first on Search Engine Journal.
Litmus
NOVEMBER 13, 2019
At Litmus, we talk a lot about Trust. In fact, Trust is one of our core Litmus principles. Trust permeates everything we do at Litmus. We want Litmus to be a partner you can count on, so we constantly improve the reliability of our product, focus on delivering the best customer support, and put privacy and security at the center of everything we do.
Content Marketing Institute
NOVEMBER 13, 2019
Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers. Continue reading → The post The Top 7 Things You Must Know About Google’s BERT Update appeared first on Content Marketing Institute.
Duct Tape Marketing
NOVEMBER 13, 2019
How Leaders Can Create Inclusive Cultures written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jennifer Brown. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is speaker, author, and inclusion expert Jennifer Brown. She is the president and CEO of Jennifer Brown Consulting , where she helps leaders drive organizational change and create more inclusive cultures and diverse teams at work.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
NOVEMBER 12, 2019
Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money. The post How Repurposing Content Can Help Maximize Demand Gen Results via @lorenbaker appeared first on Search Engine Journal.
Litmus
NOVEMBER 12, 2019
Getting an email out the door involves a multitude of steps, tools, and stakeholders. A streamlined process keeps projects moving quickly and ensures high-quality output. A broken or labored process, on the other hand, can be damaging to your program and your team. But what slows down email workflows—and where do mistakes creep in? For our 2019 State of Email Workflows research, we asked 3,000+ email marketers how they get campaigns out the door and what challenges they face along the way.
Content Marketing Institute
NOVEMBER 15, 2019
This week, Robert Rose contemplates a Latin proverb, Xerox’s new storytelling team, and talks with the one and only Ann Handley about saying no to more content. Plus, he points to the latest B2B research to help your content marketing. Continue reading → The post ‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap] appeared first on Content Marketing Institute.
illumin
NOVEMBER 13, 2019
We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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