Hubspot Marketing
NOVEMBER 15, 2019
In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. To create better, more powerful ads on Google, it can be helpful to receive a Google Ads certificate. Additionally, it's a great resume booster.
Adobe Experience Cloud Blog
NOVEMBER 12, 2019
Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. My company has been doing this for 14 years. As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”.
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Hootsuite
NOVEMBER 13, 2019
You’re in a meeting with your boss when it happens. Your breathing starts to quicken. Goosebumps appear on your arms. A bead of sweat drips down your forehead. You know it’s coming. Your boss is about to ask you how to market to Generation Z. The mere mention of this group of 2.1 billion individuals born between 1995 and 2010 sends shivers up your spine.
Neil Patel
NOVEMBER 12, 2019
Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this. and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Hubspot Marketing
NOVEMBER 12, 2019
Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn't a coincidence, either. While the answer to “ What’s the perfect time to send an email to my customers? ” isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with wha
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
NOVEMBER 15, 2019
Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook is one channel to interact with your audience. But how do you know you’re reaching the right people? You need to dig deeper than knowing just age and gender of your followers. You need more detailed insights like job titles , hobbies , and relationship status.
Sprout Social
NOVEMBER 13, 2019
A few months back, Jarett Wieselman from Netflix sent out the following tweet asking people what they mean when they say “Netflix didn’t promote the (cancelled) show”. Thousands of people responded with their opinions and gave suggestions on how the streaming platform can better promote shows. This is an example of social media crowdsourcing in action.
Hubspot Marketing
NOVEMBER 11, 2019
One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I've found to be not only vital to excelling at my job, but really fun. The best thing about online courses is that I usually don't pay a cent for them, and the ones I do pay for are worth it.
Adobe Experience Cloud Blog
NOVEMBER 15, 2019
Marketing responsibilities and methodologies have changed drastically in the past decade. . It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. In the ever-changing digital space, a single Google update can pull the carpet right out from under your feet. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. .
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Marketing Insider Group
NOVEMBER 11, 2019
Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres. The best marketing is no different. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming.
Sprout Social
NOVEMBER 11, 2019
With its massive user base and image-rich layout, Instagram gives you the perfect platform to visually engage your audience. In fact, it sees the most engagement among all social media platforms. A study by Rival IQ found that the median engagement across all industries on Instagram is 1.60%. Facebook and Twitter see a median engagement of 0.09% and 0.048% respectively.
Hubspot Marketing
NOVEMBER 13, 2019
Just like Sharpay Evans from "High School Musical" says, "It's out with the old, and in with the new.". Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.
Content Marketing Institute
NOVEMBER 11, 2019
These recommendations are not for the weak of heart. To move forward you must be strong-willed. Read on for the seven laws for the next decade of marketing from the founder of the Content Marketing Institute. Continue reading → The post Marketing 2030: 7 Laws for Content Marketing Success appeared first on Content Marketing Institute.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Marketing Insider Group
NOVEMBER 12, 2019
We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Quick Takeaways.
Sprout Social
NOVEMBER 11, 2019
For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. The reality, though? Figuring out how to make your marketing click with a younger crowd is easier than you think. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves.
Hubspot Marketing
NOVEMBER 12, 2019
Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you're not alone. Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. These characters, which included Mr. Magoo , often fit into a specific mold that many people would consider offensive today.
Content Marketing Institute
NOVEMBER 12, 2019
Content tech success is easier if you pick technologies well suited to your program’s needs. You don’t have to start from scratch. Curious about what tools and technologies other content marketers use? We were too, so we asked. Continue reading → The post 175+ Favorite Tech Tools of Content Marketers appeared first on Content Marketing Institute.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Marketing Insider Group
NOVEMBER 11, 2019
We are living in a digital world. As a famous fictional alien group powered by technology might say: “Resistance is futile!” Like it or not, technology will continue to be an increasingly important aspect of running a modern business. The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them.
Search Engine Journal
NOVEMBER 14, 2019
Here are 25 ways to come up with creative, search engine optimized blog post ideas your audience will love. The post 25+ Unique Blog Post Ideas to Engage Your Readers via @seocopychick appeared first on Search Engine Journal.
Sprout Social
NOVEMBER 14, 2019
What Is Social Customer Care? Customer service. Customer support. Customer care. These terms are thrown around a lot in the social media realm. They’re often used interchangeably so it can be confusing to gain an understanding of which engagement approach is right for your brand. When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C.
Content Marketing Institute
NOVEMBER 14, 2019
When a Dairy Queen opened next to the family’s frozen yogurt shop, Brian Fanzo’s father didn’t worry. He knew they had the one thing to stand out. It’s a lesson Brian turned into a business. It’s one you should learn today. Continue reading → The post The One Way to Stand Out in the Crowd of Content appeared first on Content Marketing Institute.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Duct Tape Marketing
NOVEMBER 12, 2019
Building a Personalized Connection to Win Ideal Clients written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Bill Cates. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, I sit down with referral coach, speaker, and author Bill Cates. Cates is one of the leading experts on how to acquire business through word of mouth, referrals, and personal introductions.
Search Engine Journal
NOVEMBER 12, 2019
Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money. The post How Repurposing Content Can Help Maximize Demand Gen Results via @lorenbaker appeared first on Search Engine Journal.
Litmus
NOVEMBER 13, 2019
At Litmus, we talk a lot about Trust. In fact, Trust is one of our core Litmus principles. Trust permeates everything we do at Litmus. We want Litmus to be a partner you can count on, so we constantly improve the reliability of our product, focus on delivering the best customer support, and put privacy and security at the center of everything we do.
Content Marketing Institute
NOVEMBER 13, 2019
Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers. Continue reading → The post The Top 7 Things You Must Know About Google’s BERT Update appeared first on Content Marketing Institute.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Duct Tape Marketing
NOVEMBER 13, 2019
How Leaders Can Create Inclusive Cultures written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jennifer Brown. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is speaker, author, and inclusion expert Jennifer Brown. She is the president and CEO of Jennifer Brown Consulting , where she helps leaders drive organizational change and create more inclusive cultures and diverse teams at work.
Search Engine Journal
NOVEMBER 15, 2019
Learn eight ways to get real insights into how customers feel about your brand. The post 8 Ways to Collect Customer Feedback & What to Do With It via @casieg appeared first on Search Engine Journal.
Litmus
NOVEMBER 12, 2019
Getting an email out the door involves a multitude of steps, tools, and stakeholders. A streamlined process keeps projects moving quickly and ensures high-quality output. A broken or labored process, on the other hand, can be damaging to your program and your team. But what slows down email workflows—and where do mistakes creep in? For our 2019 State of Email Workflows research, we asked 3,000+ email marketers how they get campaigns out the door and what challenges they face along the way.
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