Sat.Aug 24, 2019 - Fri.Aug 30, 2019

article thumbnail

The Complicated Relationship Between Social Media and SEO

Hubspot Marketing

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. But, you might ask, which is more important? The answer? Both can be key to your strategy.

SEO
article thumbnail

Do You Speak B2B Marketing?

Adobe Experience Cloud Blog

The digital revolution has changed everything for marketers. Over the past few years, we’ve been given more power and more leverage within our organizations. And that power and leverage has brought with it sky-high expectations. Marketing now has a seat at the executive table, working alongside the C-suite to not only deliver on its traditional short-term KPIs but also facilitate the brand’s long-term vision.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Ten Results From The CMO Survey – August 2019

The CMO Survey

Here are my top ten results from the August 2019 CMO Survey. These results are based on a sample of 341 top marketers at for-profit U.S. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% in the next year-nearly reaching the 8-year high of 8.9% from 2017. This compares to a 6.3% actual increase in the last year.

CMO
article thumbnail

5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). In fact, Instagram has rolled out more feature updates for Stories than it has for general post publishing, which shows us just how important they consider this feature to be.

article thumbnail

Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

article thumbnail

9 Creative Ways to Use Instagram Questions & Engage Your Followers

Hubspot Marketing

Instagram is an undeniably powerful channel for businesses to reach a larger audience -- in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram. The platform is ultimately a site for engagement: we "like" friends' photos, comment on their posts, and tag friends in influencer giveaways to try and win a free pair of yoga pants.

More Trending

article thumbnail

What to Post on Instagram: 15 Creative and Engaging Ideas

Hootsuite

Good Instagram post ideas promote your brand. Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. But it’s not enough to just post any picture or video. You need to separate yourself from the pack and give your followers unique and creative content they can’t get anywhere else.

article thumbnail

13 essential Twitter stats to guide your strategy

Sprout Social

Understanding user trends and behavior for a platform like Twitter is essential for getting the most out of your marketing efforts. After all, there are roughly 500K tweets sent per minute , so while that may seem like more than enough opportunity for reaching vast audiences, you’ll also want to ensure you’re on the radar of those who matter most to your business.

article thumbnail

How to Send Effective Order Confirmation Emails [Examples + Template]

Hubspot Marketing

If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly. But an order confirmation email can do more than just act as a digital receipt.

article thumbnail

Ubersuggest 5.0: Generate 1 Million Keyword Suggestions in 7 Seconds (Seriously)

Neil Patel

Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new Ubersuggest , you’ll get access to them.

SEO
article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

Twitter’s 139 million daily active users interact with brands on the network in important ways , from retweeting your content to a broader audience to making purchases that directly impact your bottom line. If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with.

article thumbnail

How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Our team’s mission is to build a social presence that’s genuine, approachable and engaging for a wide variety of audiences, all while using social to support our larger business goals.

article thumbnail

Everything You Need to Know About Landing Page Design

Hubspot Marketing

Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones.

article thumbnail

8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. As an international keynote speaker, I’ve seen how Content marketing can be an effective way to […]. The post 8 Ways to Generate Pre-Event Hype with Content Marketing appeared first on Marketing Insider Group.

article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

11 Winning Twitter Contest Ideas and Examples

Hootsuite

The best Twitter contests have one thing in common: They’re fun! Running a contest or giveaway doesn’t have to be complicated. Keep it simple. Think about what your brand wants to do on Twitter—whether it’s gaining more followers or increasing awareness—and plan accordingly. But remember, a successful Twitter contest is only as good as the social media strategy that underpins it.

article thumbnail

Successful Content Is Ridiculously Easy to Use

Content Marketing Institute

Content marketers talk a lot about “good” content. We poke every which way to figure out what makes it perform. And yes, keywords, CTA, etc. are important. But it all comes down to making our content as easy to use as possible. Continue reading → The post Successful Content Is Ridiculously Easy to Use appeared first on Content Marketing Institute.

article thumbnail

How to Use Instagram Stories Analytics

Sprout Social

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Stories feature at the top of the Instagram app feed, making them a perfect way to keep your brand top-of-mind no matter what the Instagram algorithm is doing at the moment.

article thumbnail

Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination

Marketing Insider Group

20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation. This is still the case, but the responsibilities of the marketing team have now […]. The post Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination appeared first on Marketing Insider Group.

article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

Marketing Hiring Slows. Is A Recession On The Horizon?

The CMO Survey

Recessions are never easy to predictexcept in hindsight. However, the most recent CMO Survey, published in February 2019 , points to CMOs fears that a recession is approaching fast. In past blogs we highlighted CMOs focus on market penetration as a low-risk growth strategy and their precipitous 21% drop in optimism about the U.S. economy. These are not the indicators of aggressive executives focused on growth.

B2C
article thumbnail

5 Actions Backed by Research to Improve Your Content Marketing

Content Marketing Institute

Now is a great time to evaluate your content marketing. If your program isn’t yet where you want it to be, now’s the time to start making some tweaks. Here’s a refresher of CMI’s 2019 research and resources to help. Continue reading → The post 5 Actions Backed by Research to Improve Your Content Marketing appeared first on Content Marketing Institute.

article thumbnail

The Value of an Influencer Marketing Software I Traackr

Traackr

Without an influencer marketing software like Traackr to help me decide where to allocate my funds, I partnered with the wrong influencers and wasted money.

article thumbnail

Do You Take Quality Content for Granted?

Marketing Insider Group

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. Just because there is an abundance of content wherever a buyer looks, that doesn’t mean the […].

article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

Why You Should Invest in Email Now More Than Ever

Litmus

How do you feel about your current email marketing budget? If your team doesn’t have the budget to do everything it should be doing, you’re not alone. Each business has to make decisions about which marketing channels receive how much money. Unfortunately, it’s common for email teams to lack the resources they need to plan, test, and execute flawless campaigns.

article thumbnail

Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist)

Content Marketing Institute

Seven years ago, Red Hat’s content and communications team was isolated. Laura Hamlyn set out to change that and make the team matter to the business. Now, she is a finalist for 2019 B2B Content Marketer of the Year. Continue reading → The post Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist) appeared first on Content Marketing Institute.

article thumbnail

Content is More Than Blog Posts – It’s the Voice of Strategy

Duct Tape Marketing

Content is More Than Blog Posts – It’s the Voice of Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Content as the Voice of Strategy. Content’s been around a long time, we’ve been talking about it for more than a decade. A lot of people still treat it as just another tactic, and think of it as a blog post here or social media update there.

article thumbnail

How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)

Marketing Insider Group

It’s a common scenario in the business world. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some see may see it as an impossible challenge, I saw it as an opportunity. And it resulted in one of the highest ROI-producing […]. The post How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends) appeared first on Marketing Insider Group.

article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

How to Leverage Seasonal Content for SEO Campaigns via @AndrewDennis33

Search Engine Journal

Want higher search visibility during the holidays? Leverage seasonal content to enjoy those benefits. Learn how here. The post How to Leverage Seasonal Content for SEO Campaigns via @AndrewDennis33 appeared first on Search Engine Journal.

SEO
article thumbnail

No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)

Content Marketing Institute

How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist. Continue reading → The post No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist) appeared first on Content Marketing Institute.

B2C
article thumbnail

The Dos and Don’ts of Unsubscribes

Litmus

At first glance, unsubscribes seem negative. More unsubscribes means less people in your database, less people that receive your emails—and less return on investment for your email program. Right? Wrong. Unsubscribes can actually be a good thing for your brand. As an email marketer, it’s crucial to make the unsubscribe process painless and positive.

Law