Sprout Social

NOVEMBER 22, 2019

Facebook is full of surprises. If you’re a marketer, you know this all too well. The Facebook algorithm is consistently throwing curveballs at businesses that are trying to figure out how to reach customers while sticking to the platform’s best practices. But despite the grumblings of consumers and marketers alike, Facebook is booming right now. According to a recent report by Facebook management, the platform saw a significant increase in revenue (29% year-over-year), ad impressions (37%) and o

Analytics

Hootsuite

NOVEMBER 21, 2019

Instagram video is an absolute must-have in your brand’s social media strategy. (She said, surprising no one.) But it’s a lot easier said than done. In 2019, 87% of businesses were using video as a marketing tool , and 90% of them said that they felt competition and noise are on the rise. Meanwhile, eMarketer just concluded that in 2020, Facebook and Instagram together will account for about two thirds of social video ad spend.

Promotion

Hubspot Marketing

NOVEMBER 20, 2019

There's seemingly no end to the things you can test in your marketing, and if you've laid a solid framework for your inbound marketing programs, now's a great time to start optimizing and making what works pretty well work amazingly well. And the best way to get started is to conduct some A/B tests ! Or.multivariate tests? What's the difference between A/B tests and multivariate tests?

Inbound Marketing

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Growing a business is not an easy task. You have to find the right balance of investment in tools to help you grow and investment in time to ensure success. It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth. It is equally possible to invest heavily in paid advertising such as PPC without any return on investment. .

Customer

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Content Marketing Institute

NOVEMBER 22, 2019

This week, Robert Rose gets to the heart (and mistakes) of marketing measurement. He talks with Scott Monty about what Mr. Rogers can teach us about business. He digs into the “moment of next” research and more. Continue reading → The post Digging Into the Marketing Measurement Myth [The Weekly Wrap] appeared first on Content Marketing Institute.

Marketers

Hubspot Marketing

NOVEMBER 21, 2019

You know the feeling of having a great idea, a brilliant view of how it'll work, but no idea of where to begin to execute it? If you have a promising idea for an online ecommerce business, that's great. But it’s important to know how you’ll transform your idea into reality. That's what business plans are for. An ecommerce business plan is especially important, with an increasing number of shoppers conducting their business online.

eCommerce

Hootsuite

NOVEMBER 21, 2019

Instagram Stories Ads are a powerful marketing tool, providing access to over 500 million users daily. One third of the most viewed Stories come from businesses and 60% of users discover new products through the platform. With numbers like that, it might be tempting to throw up a random Stories Ad and wait for the clicks to come flying in. But, converting ad views into sales can be a challenge for brands, especially given all the ad content already on the app.

User-Generated

Litmus

NOVEMBER 20, 2019

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

Email Marketing

Sprout Social

NOVEMBER 20, 2019

While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, there is so much more to it than that. In fact, Pinterest has made a name as a visual search engine, housing tons of photos, graphics, links and inspiration for nearly anything you might want to find. This means it’s a goldmine social media platform for businesses with a visual aspect to their business, whether it’s photography or original graphics.

Marketing Strategy

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Neil Patel

NOVEMBER 19, 2019

It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress. Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. If you haven’t played with Ubersuggest in the past few months, give it a try.

SEO

Marketing Insider Group

NOVEMBER 20, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s potential.

Transform

Hootsuite

NOVEMBER 18, 2019

LinkedIn ads can help your business reach a powerful professional audience. Not only are LinkedIn members influential, they also have two times the buying power of the average web crowd. A recent revamp of LinkedIn’s advertising platform, Campaign Manager, has added a few new tools to the LinkedIn marketer toolbox. In addition to sharper targeting options, the platform made the switch to objective-based advertising.

Advertisers

Content Marketing Institute

NOVEMBER 21, 2019

Visuals are increasingly becoming an organic search competitive advantage on Google. Follow these three tips to ensure that your site is ready and eager to deliver visuals that attract searchers and improve your click-through rate. Continue reading → The post How to Use Images to Increase Search Visibility and Get More Clicks appeared first on Content Marketing Institute.

Content Marketing

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Search Engine Journal

NOVEMBER 18, 2019

This new research will help you develop a stronger content marketing strategy in 2020. The post Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush appeared first on Search Engine Journal.

Market Trends

Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need.

Customer

Adobe Experience Cloud Blog

NOVEMBER 19, 2019

You’re proud of everything your marketing agency has achieved — and you should be. But have you considered that the most effective strategy to boost your agency’s billings might be partnering with another agency? If that gets your hackles up, stick with me until the end. Collaborating with other firms can make your agency stand out as a business that’s easy to work with.

Thought Leadership

Content Marketing Institute

NOVEMBER 20, 2019

What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program. Continue reading → The post Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway) appeared first on Content Marketing Institute.

Content Marketing

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Litmus

NOVEMBER 19, 2019

Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs. But animated GIFs aren’t the only file type that allows you to add movement to imagery. Animated Portable Network Graphics—or APNGs—are an option you might want to explore, too.

Price

Marketing Insider Group

NOVEMBER 18, 2019

I can hear you now. “Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked. If you’re still thinking through the lens of last century’s way of doing work, stop. Silos—departmentalizing every task—is so yesterday.

Thought Leadership

Search Engine Journal

NOVEMBER 22, 2019

Here's how to create a travel content strategy that drives links, traffic, and conversions. The post How to Create a Travel Content Strategy That Drives Links, Traffic & Conversions via @seo_travel appeared first on Search Engine Journal.

Content Marketing

Content Marketing Institute

NOVEMBER 18, 2019

Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way. Continue reading → The post How to Use Facebook Ads to Promote Your Content appeared first on Content Marketing Institute.

Promotion

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Litmus

NOVEMBER 21, 2019

If you’re looking for email inspiration, there’s no better place to turn to than Really Good Emails. With 4,000+ handpicked campaigns that present the crème de la crème of the industry, carefully tagged and organized to make them easily searchable, RGE is one of the most popular resources to find email inspiration and keep on top of the hottest email design trends.

Health

Marketing Insider Group

NOVEMBER 19, 2019

If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement. Thanks to Thunberg and the millions she’s inspired, it’s become clear that young people view climate change as a defining issue of their generation.

Gen Z

Search Engine Journal

NOVEMBER 21, 2019

Find out which Christmas adverts in the U.K. topped the list this year and what American retailers and marketers should learn from them. The post Did John Lewis Create One of the Top 2019 Christmas Adverts? via @gregjarboe appeared first on Search Engine Journal.

Retail

Content Marketing Institute

NOVEMBER 19, 2019

Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it. Continue reading → The post Select Your Search Marketing Tech For Now and the Future appeared first on Content Marketing Institute.

Search Marketers

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Bannerflow

NOVEMBER 21, 2019

In telecom marketing, having impactful HTML5 display advertising is essential. One company at the forefront of telecom display campaigns is leading nordic telecom brand, Three Sweden. Three Sweden has been a customer of the Bannerflow creative management platform (CMP) since 2014. At the heart of Three’s in-house strategy is its award winning in-house agency, Tre Creative Agency.

Advertisers

Duct Tape Marketing

NOVEMBER 19, 2019

How to Use LinkedIn to Grow Your Network written by John Jantsch read more at Duct Tape Marketing. LinkedIn is a powerful tool for small businesses looking to grow their network. They boast 660 million members worldwide and over 165 million in the U.S. alone. Because it’s a business-focused social network, it’s a necessity for those running B2Bs to have a presence on the platform.

B2C

Moz

NOVEMBER 21, 2019

Posted by RuthBurrReedy Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you're writing can check the boxes for both man and machine? In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better op

SEO