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When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through on search engine results. Recent research found that it takes just 2.6 seconds for users’ eyes to focus on a specific area of your website.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Being on top of work feels so much better than the reverse. A stakeholder asks you a third-decimal-place question about a future project. You nail it. The answer is ready and the evidence is two clicks away. With the right project management software, it’s easier to operate at a high level.
Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative.
Research shows that images can increase sales. This is why you should add them to your PDF marketing materials. The post 5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster appeared first on Search Engine Journal.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Developing and delivering a five-minute presentation seems an easy enough task at first -- until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types. When there's less time to get your point across, every second counts more. While short presentations can be unexpectedly challenging to create, when done correctly they can be more impactful than longer presentations.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Are you serious about growing your business? Your website needs to be able to grow with you. Shared hosting limits your site’s space, and you’ll soon outgrow it. But what’s the next step? Dedicated hosting gives you everything you need for your business.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Are you serious about growing your business? Your website needs to be able to grow with you. Shared hosting limits your site’s space, and you’ll soon outgrow it. But what’s the next step? Dedicated hosting gives you everything you need for your business.
What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. The key is to have the right MarTech stack, but what is MarTech exactly?
How to Discover the Story of Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Park Howell. In this episode of the Duct Tape Marketing Podcast , I interview Park Howell a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth.
Even if you publish the best content on any given content, Google might not rank it. In fact, they usually don’t. It takes a lot more than just content to get Google traffic these days. So what’s required to win? Sooner or later, you’re going to need high quality links to your content. There’s lots of grey-area folks in this space. What’s the right way to do it?
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
The past year has been a mixed blessing for social media. With people cooped up at home, social networks have gotten lots of active, spending users. The question is: how do you stand out? The main changes this past year have been in people’s preferences. Many users are mindful of data privacy and wary of intrusive ad targeting. With public life tightly restricted, many influencer tactics have become passé ( We Are Social ).
Clone of Weekend Favs December 26 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
It’s almost time to say good-bye to 2020 (finally!). Despite its challenges, many of you found success with your email marketing programs. We’re honored you looked to Litmus for guidance and want to share with you the Litmus resources you found most essential in 2020—and can carry with you into 2021 and beyond. Live Optimization Workbook: Newsletters.
Did you know that archeologists have traced the origin of the meme back to the year 3 B.C. ? Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. Over time, different groups take memes and tweak them to make them their own.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building.
Looking for a list of free SEO extensions for Chrome that will help you work faster and easier? Then you’ve found exactly what you need. The extensions in this list were not randomly selected. We’ve tested all these tools individually and are now more than sure they are absolutely worth your attention. We use many of them ourselves all the time.
Facebook. Twitter. LinkedIn. Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be supported through ongoing education. Attending conferences is one a key component you should add to your annual marketing activities and events.
There have never been as many ways to pay online as there are today. Nor has it ever been more important to make sure you offer your consumers their preferred option. For some, that might be a long-trusted Visa or Mastercard. Others may prefer Apple Pay, PayPal, or another digital wallet. And, increasingly, consumers are choosing to use buy now, pay later solutions when they checkout.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
CMS Magento is one of the most popular and modern open-source systems used to create online stores. The main advantage of the platform is flexibility and functionality.
Are we ready to cross borders? Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? It feels like we just heard the sound of a record scratch, huh? And there’s a reason you’re here today, right? Maybe it’s because something about your global expansion strategy is still generating some questions, and those doubts may be related to SEO.
Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. On the other side is developing and managing an advocacy program that helps feed those initiatives and produces results that have a proven impact on the business’s bottom line, such as improved retention rates and influence on net new business.
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
As covid-19 is spreading more and more, our planet is confronting an intense issue, yet trust is not too far off. As the economy has endured a shot in light of COVID-19, organizations have been significantly influenced.
Posted by morgan.mcmurray Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below. We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges!
Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. EA Games, for example, increased its market value from $4 billion to $33 billion in just six years after introducing GaaS content.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In the fight to stay organized, healthcare professionals have an uphill battle. Billing is more complicated than the human genome. Government regulations add extra steps to every task. Decisions are time-sensitive. Small mistakes can have serious consequences.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Are you looking to monetize your blog or earn a passive income? If so, you might be considering joining an affiliate network. This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. What is an Affiliate Network?
The mid-aughts to early 2010s were the heyday for RSS feeds like Google Reader. It felt like everyone was using them. Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Dwindled, but not vanished entirely. Google Trends data shows a massive dropoff since RSS hit its peak back around 2005. But interest has been pretty stable since about 2015: What does this tell us?
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s a good idea to set up a business security system before you need it. For too many companies, the decision to make this investment is reactive. Their company’s physical security gets compromised, resources are lost, and employees feel unsafe.
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