Neil Patel
DECEMBER 11, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You know the revenue is out there and you know an email campaign can help you get it. But how do you keep a strong handle on your campaign as it plays out over weeks and months? Email autoresponders can save you a ton of time and deliver huge returns on campaign investment.
Hootsuite
DECEMBER 10, 2020
Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
DECEMBER 10, 2020
We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021. Continue reading → The post 100+ Content Marketing Predictions for 2021 appeared first on Content Marketing Institute.
Hubspot Marketing
DECEMBER 9, 2020
As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart. Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy. 5
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Neil Patel
DECEMBER 9, 2020
Machine learning is on the verge of transforming the marketing sector. In many ways, it’s already started. According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
DECEMBER 8, 2020
It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Between 2013 and 2018, video consumption online has increased at an average of 32% per year.
Content Marketing Institute
DECEMBER 7, 2020
Can screen readers seamlessly give voice to your words and images? It’s a smart move to make sure – not only to be inclusive of people with visual impairments but also to reach people who use voice-assisted tech. Continue reading → The post Tips to Improve Website Content for Screen Readers appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 9, 2020
Every great site has a powerful customer testimonial page. It’s formed by compelling quotes from current customers that make a product or service seem like such an obviously good idea, anyone would sign up. Great testimonials tell people that your business is not only legitimate but that it actually works. And testimonials are powerful. In fact, 92% of customers report they read online reviews before making a purchase decision.
Hootsuite
DECEMBER 9, 2020
Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Sprout Social
DECEMBER 7, 2020
Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Read on for tips that can help take your reporting to the next level. And, if you haven’t tried Sprout’s robust reporting options yet, start a 30-day free trial to see these features hands-on: Start your Free Trial.
Marketing Insider Group
DECEMBER 9, 2020
It’s more important than ever before to build a positive and inspiring company culture. The culture of your organization affects the talent you attract, how engaged your employees are at work, and also the customers who choose your brand over others. Your company culture is a reflection of your core brand values and mission. And those values can be an important factor in the decision-making process when someone chooses to spend their money or do business with you.
Neil Patel
DECEMBER 8, 2020
Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. Maybe it’s a purchase, a subscription, or just free trial signup. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest.
Hootsuite
DECEMBER 7, 2020
Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. What content they want to see from your business. How they behave when browsing your site. The best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Sprout Social
DECEMBER 9, 2020
When COVID-19 hit, citywide lockdowns forced many people indoors. But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.
Marketing Insider Group
DECEMBER 7, 2020
Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit.
Neil Patel
DECEMBER 10, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re already doing so much for your business. How do you successfully manage your online reputation, too? You can do it and do it well. But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager.
Search Engine Journal
DECEMBER 10, 2020
These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content. The post Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger via @gregjarboe appeared first on Search Engine Journal.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Content Marketing Institute
DECEMBER 8, 2020
In his Unsolicited Advice column, Andrew Davis serves up a suggestion to Google’s head of analytics on adding the one metric that content marketers have long craved. Continue reading → The post Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras] appeared first on Content Marketing Institute.
Marketing Insider Group
DECEMBER 8, 2020
Is digital transformation just a buzzword? Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation.
Neil Patel
DECEMBER 7, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Presentation is paramount for blogs. Whether you want to blog as a side hobby or for a business venture, it’s essential to find the right platform and theme for your blogging needs. Luckily, WordPress is one of the largest online CMS and offers many customizable themes for blogs.
Sprout Social
DECEMBER 9, 2020
Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Diggity Marketing
DECEMBER 10, 2020
In reply to Jaume. The email address used to sign up for premium hosting accounts is never published anywhere and is only known to the hosting service. With my PBNs, we haven’t had any problem with us creating multiple accounts with the same email address. The only email accounts I know that can be looked up is the one specified to the registrar as the contact email for the domain – that will need to be unique.
Content Marketing Institute
DECEMBER 9, 2020
Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics. Continue reading → The post How Marriott, NerdWallet, and Adobe Measure Content Marketing appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 9, 2020
The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends.
Rock Content
DECEMBER 11, 2020
So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You want to improve lead generation, drive more sales, increase brand awareness , increase lead quality. You want your business to grow and your customer to feel engaged. Since there are a lot of goals to aim for, it’s essential to seek some help.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Diggity Marketing
DECEMBER 7, 2020
In reply to Amanda. The image may be shared or used by other people – it’s often the nature of the internet. However, if an image of yours proves to be popular, you can do monthly checks using Google images and reach out to new websites using your image. It can be an effective link building strategy if done right.
Content Marketing Institute
DECEMBER 11, 2020
As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. These are the three things we noticed this week. Continue reading → The post We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap] appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 5, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re making a lot of calls, but leads aren’t converting and agents are losing track of conversations. These are just two of the reasons that any business looking to grow should get auto dialer software. It automates thousands of repetitive manual tasks—not just dialing—and optimizes the experience of everyone involved.
Expert insights. Personalized for you.
145 
Let's personalize your content