Aspiration Marketing
JUNE 14, 2023
Content marketing is all about connecting your content, brand, and customers–this is where topic clusters come in. These interconnected assets work together to help establish your authority as a brand and maximize your ranking in search engines. Whether you're a marketing maestro or new to the marketing game, this knowledge will empower you to navigate the digital landscape confidently.
Hubspot Marketing
JUNE 13, 2023
Since its launch in 2022, OpenAI's ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you're probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you've come to the right blog.
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Martech
JUNE 12, 2023
I recently taught some martech workshops (in person!) and received numerous fascinating questions from stack leaders. Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. Here’s my take on three clusters of questions and topics that arose: CDP programs as stalking horses for customer data modernization.
Social Media Examiner
JUNE 15, 2023
Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? In this article, you’ll discover the theory and practice of using stories in your marketing. What Is Narrative Marketing Narrative marketing is when you use narratives—stories—in your content marketing. You can use them in videos, blog posts, text […] The post Using Story the Right Way: Theory and Practice for Marketers appeared first on Social Media Examiner.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Land
JUNE 12, 2023
TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account. Why we care: The Script Generator will make life easier for advertisers by generating scripts for them. And the best part is, if digital marketers happen to hate the scripts generated, they have the option to run their enquiry again, as many times as they like, for no cost at all as t
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
JUNE 13, 2023
The advice is everywhere: repurpose your content! Get more mileage out of your blog by turning it into social posts! Turn your LinkedIn posts into several tweets! But this advice lacks the logistical aspect: how can you keep track of something you published today and repurpose it over the next few weeks? As a freelance content marketer and journalist, my online presence is critical.
Hubspot Marketing
JUNE 14, 2023
Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That's right, 80%! Think about McDonald's for a moment. What pops into your mind? The yellow arches, right? McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries.
Martech
JUNE 13, 2023
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here. In this second article, we’ll look at predictive analytics — tools using data such as user behavior (aggregated and per-customer basis) and other factors to provide marketers with predictions of future behavior and other trends.
Fractional CMO
JUNE 15, 2023
Welcome to the wild and wonderful world of marketing analytics, where data reigns supreme and insights are the currency of success! But hey, who said data analysis has to be dull? Get ready to buckle up for a thrilling adventure as we introduce you to the vibrant and exhilarating realm of marketing analytics with Power BI. Think of it as a roller coaster ride, where we'll twist and turn through data, loop around insights, and zoom through visualization loops that will leave you screaming. with e
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Aspiration Marketing
JUNE 16, 2023
Businesses use HubSpot as a powerful CRM and marketing automation solution. Understanding the platform is critical to unlocking its full potential and making the most of an investment in HubSpot. Discover the power of HubSpot Onboarding, gain the knowledge to drive remarkable efforts, and impact your marketing results. Explore the benefits of effectively onboarding onto HubSpot!
Hubspot Marketing
JUNE 16, 2023
Your readers are judging your email subject lines. In fact, 47% of marketers in 2022 say they test different email subject lines to optimize their emails' performance and increase click-through rates. While subject lines may seem like an insignificant part of your message, they are often your only chance to stand out in a crowded inbox. Read on for some tried-and-true tips to help jazz up your subject lines and boost your email engagement.
Buffer Marketing
JUNE 14, 2023
In a study to understand why certain individuals (called “ Visible Experts ”) suddenly rose to become top voices in their fields, Hinge Marketing found that most of them were no more skilled or talented than others in their profession. What did make them different was how they communicated their work. At its core, that’s what personal branding is – the cumulative efforts to communicate an individual’s work.
Sprout Social
JUNE 12, 2023
Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. Now, enter social media — your secret weapon. It’s more than just likes and shares. With billions of users worldwide, it’s an invaluable channel for real-time interaction, customer care , feedback and engagement.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Aspiration Marketing
JUNE 15, 2023
Generative AI, a rapidly evolving technology, disrupts how we work, consume, and interact. Gone are the days when time-consuming tasks required deep expertise and hefty investments. With Generative AI, businesses can generate content, insights, and commands within seconds, boosting efficiency and saving valuable time. However, the true potential lies in its impact on effectiveness.
Martech
JUNE 14, 2023
There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.
Hubspot Marketing
JUNE 12, 2023
Right now, AI does what we want. But what if it gets to the point where it only does what it wants? The current AI gold rush might leave many thinking about what AI might look like as it develops. In this post, we’ll discuss sentient AI, what it could look like, and if we should be worried about a world where robots are conscious (with scientific insight, too).
Social Media Examiner
JUNE 16, 2023
Thinking of launching an NFT project to build a business? Wondering how to launch a Web3 business that has long-term potential? In this article, you’ll find out how the DeGods and y00ts projects launched and discover business lessons for project founders. Web3 Tech Is a Conduit for Deep Connection, Cost Savings, and More If you’re […] The post Building for the Long Term: DeGods and Dust Labs appeared first on Social Media Examiner.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Land
JUNE 11, 2023
Google has begun the rollout of the new perspectives filter in the mobile search results this weekend. This feature was announced at Google I/O and we have seen previews and tests from Google over the past months related to this feature and now it is live. What it looks like. Here is a screenshot of the feature, you can see it by searching on mobile and sliding the search bar filters until you see a “perspectives” option.
Sprout Social
JUNE 15, 2023
Social media is an integral part of nonprofit operations. It’s how donors and volunteers find causes they care about, and how organizations raise awareness at a local and global level. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.
Unbounce
JUNE 15, 2023
Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions.
Content Marketing Institute
JUNE 14, 2023
Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Aspiration Marketing
JUNE 13, 2023
In today's competitive business landscape, Business Development and Sales teams face numerous challenges regarding lead nurturing and conversions, growing a sales pipeline, and managing quota attainment, forecasting, and sales performance tracking. That's where HubSpot Sales Hub comes in. With its robust features and tailored solutions, Sales Hub equips Sales Teams with the tools to convert leads effectively, collaborate with prospects and internal team members, and track sales performance.
Sprout Social
JUNE 14, 2023
Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Social media job longevity is on the decline, and solving the issue won’t be an easy fix.
Martech
JUNE 16, 2023
This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients.
Social Media Examiner
JUNE 13, 2023
Want greater reach for your podcast? Curious how to use YouTube’s podcasting management and analysis tools? In this article, you’ll learn how to create, promote, and analyze podcasts on YouTube. Why Brands and Creators Should Create YouTube Podcasts Since mid-2022, YouTube has been slowly launching its podcast tools. This rollout couldn’t have come at a […] The post How to Add Your Podcast on YouTube appeared first on Social Media Examiner.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Buffer Marketing
JUNE 15, 2023
Welcome back to Creators Unlocked , a series where we interview creators about their best practices. Today, we’ve got Ayomi Samaraweera, TikToker and creator economy startup founder, on the docket. 💡 To keep up with Ayomi, check out her website , TikTok and LinkedIn. Ayomi’s journey as a creator immediately stands out because she didn’t start in the creator economy as a TikToker, as many do, but as a TikTok employee (TikTokee, if you will).
Hubspot Marketing
JUNE 13, 2023
You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028. But is AI something your brand should leverage in its next advertising campaign?
Practical eCommerce - Marketing
JUNE 13, 2023
New search engines are emerging that repurpose and reorder results to assist writers and researchers. Here are four options. The post AI Search Engines for Content Marketing appeared first on Practical Ecommerce.
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