Adobe Experience Cloud Blog
JUNE 11, 2021
At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringing together the right mix of creativity, content, and data can improve every experience.
Hubspot Marketing
JUNE 11, 2021
Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. With data like that above -- and all the growing social media video platforms out there -- it's become obvious that social media marketing and video content go hand in hand.
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Hootsuite
JUNE 8, 2021
Instagram is an image-first social platform. If your photos and videos aren’t up to scratch, you’ll have a hard time finding success. But even great images and videos can fall short of expectations if you’re a slouch in the Instagram captions department. The words that accompany your graphics are a key component of building a brand on the network, and especially forming a connection with fans and followers.
Neil Patel
JUNE 8, 2021
Content writing can be difficult. Just consider these numbers. An astonishing 98 percent of all marketing teams say written content is their most-used content type, yet one in three marketers admit their content writing is only “somewhat” or “not so” effective. In other words, there’s a whole lot of content out there that isn’t doing what it should be.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Content Marketing Institute
JUNE 7, 2021
Even if you consider link building a tedious, painful, test of patience, you still need to do it. It’s necessary to compete in search engines and extend the content marketing reach of your brand. Continue reading → The post 30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
JUNE 7, 2021
Who is the one true king of marketing? Common guesses may include ads, conferences, or even brand ambassadors on social media. But none of these even come close. What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. I’ll prove it to you – just in case you’re skeptical. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing s
Neil Patel
JUNE 7, 2021
On June 2 nd Google released a core update. And in July there will be another one. During the first few days, most of us marketers and SEOs saw little to no changes in our rankings or search traffic. But on Sunday June 6th, many of started noticing shake ups. Some of my friends saw declines and others saw gains. Remember, when someone drops in rankings, someone else takes their spot.
Content Marketing Institute
JUNE 8, 2021
If your introduction doesn’t motivate readers to make that all-important scroll down, you lose them. To make sure your content gets the attention it deserves, here are seven tips to write a great lede. Continue reading → The post 7 Tips to Write a Great Blog Post Introduction appeared first on Content Marketing Institute.
Hubspot Marketing
JUNE 11, 2021
Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes to get there. One way to fill in those gaps is by using Goal Seek in Excel. The function is helpful when you know your desired result, but you're not sure how to reach it. Maybe you want to improve your conversion rate to get more qualified leads but don't know how many people you need to attract.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Marketing Insider Group
JUNE 8, 2021
Is anybody successful with content marketing? That’s a big question with different answers. It depends significantly on how an organization measures success. Without clarity around what success means, you’ll likely never know if you’re hitting the mark. Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected.
Neil Patel
JUNE 7, 2021
Are you dreaming of getting 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results.
Content Marketing Institute
JUNE 9, 2021
Fewer than half of Google searches now result in a click. But that doesn’t mean you should give up on SEO. It means you need a two-part plan: One for benefitting from zero-click searches and one for getting clicks. Here’s how to build it. Continue reading → The post Do You Really Want a Zero-Click Ranking on Google? appeared first on Content Marketing Institute.
Litmus
JUNE 10, 2021
If your webpage is your store, and your email is your shop window, then your call-to-action (CTA) button is your amazing window display that gets people in. Or something. My metaphor may have fallen apart there. Needless to say, your CTA is one of the most important parts of your email. And if it’s hard to find, hard to use, or broken in any way, your subscribers are going to run away.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Sprout Social
JUNE 10, 2021
There are many ways to reach a customer these days. Between social media, display ads and direct email newsletters, the possibilities are near endless. And also overwhelming. How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. While it was a novelty at first to receive these emails, our inboxes are now overflowing with them.
Neil Patel
JUNE 8, 2021
Have you defined the distribution channels that will be used by your company? If not, it’s time. In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Thus, they have direct impact over sales. There are many types, formats, and levels of distribution channels. The first step is to understand each of them.
Hubspot Marketing
JUNE 7, 2021
In our personal lives, we all want people who champion us. If we're lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and help us climb the ladder. There's nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you're not in.
Content Marketing Institute
JUNE 11, 2021
From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series. Continue reading → The post 3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams appeared first on Content Marketing Institute.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Sprout Social
JUNE 8, 2021
The internet would not be what it is today without the creative individuals populating the space. Imagine if Nathan Apodaca never took TikTok by storm with his combo of cranberry juice, skateboarding and Fleetwood Mac’s “Dreams” or if Jalaiah Harmon never created the Renegade. Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out.
Neil Patel
JUNE 11, 2021
Have you ever wanted a fast way to get the best deals in retail stores like Walmart, Home Depot, Target, and more? Whether you’re just looking to save some money or you’re into retail arbitrage, the ability to easily check product inventory from the comfort of your home is something many people only dreamed about. Until BrickSeek came along, that is.
Litmus
JUNE 8, 2021
Small shifts over time lead to big change—and email client market share is no exception to that! That’s why, in our new blog series, we’re taking a closer look at the changes happening with email client market share every month. And we’ll keep you up to speed on the latest insights. When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and
Content Marketing Institute
JUNE 10, 2021
AMP-coded emails let your subscribers interact with your company without ever visiting a website or landing page. Here’s how to make your emails interactive. Continue reading → The post Is Google AMP Worth It for Your Email Marketing? appeared first on Content Marketing Institute.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
JUNE 7, 2021
Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this engagement—and even hamper response times. Add on all of this to juggling Instagram management between your mobile phone separate from the rest of your social tools, and it’s no wonder some social teams feel overwhelmed. .
Neil Patel
JUNE 8, 2021
When it comes to your website, speed matters. The longer your page takes to load, the more traffic you’ll lose. A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Today, load speed affects your position in the SERPs ; so uses may not be able to see your page at all if it loads slowly.
Litmus
JUNE 11, 2021
In the last post in our Litmus Builder Essentials series , we took a spin through Builder’s interface, learning about all of the different sections of Builder, some of the menu and settings options, and what exactly those little icons in the upper-right corner are. Now that you’re comfortable with what goes where in Builder, it’s time to dig into some of the features that make developing emails in Builder a wonderful experience.
Diggity Marketing
JUNE 6, 2021
In reply to Umair. Because I don’t know the full story regarding your website, firstly I’d check the rest of your backlink profile first before looking at getting forum links. What is your anchor text ratio like? How does your ratio of links to the homepage vs inner pages compare? Get them sorted first. If those ratios on point my next question would be, what type of forums are they?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
JUNE 9, 2021
Ask any marketer and they’ll tell you that replacing or updating a crucial part of your martech stack is no small feat. Having to source, replace and train your team on a new piece of software while business continues as usual requires time and teamwide effort. But as organizations grow and goals increase, it’s worth evaluating your existing martech stack to see if it still works for your business—especially your social media management software.
Neil Patel
JUNE 10, 2021
What do backlinks, reverse image search, and your business have in common? Your bottom line. Sure, you can blog until you have hundreds of posts on your site, but it takes time. Can your business afford to wait? Probably not. This is where a backlinks strategy comes in. Not only can it help with boosting your domain authority (DA) , but it could expose your business to a new audience who may want to buy from you if you target the right sites.
Search Engine Journal
JUNE 11, 2021
Instagram Chief Adam Mosseri shares his views on what TikTok is currently doing better for creators and everyday users. The post Instagram Chief on What TikTok Does Better appeared first on Search Engine Journal.
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