SMEI
JANUARY 12, 2022
E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues, inflation, and pandemic-induced shifts in buying behavior will continue to demand that marketers have the ability to find quick and clever ways to overcome difficulties and exploit opportunities that present themselves.
Dreamgrow
JANUARY 11, 2022
Have you ever picked up a piece of literature that doesn’t cut it? Whether it. Read more The post The Best Online Writing Courses in 2022 [Fiction, Business & More] appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hootsuite
JANUARY 13, 2022
Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). Not clued in just yet? Don’t worry, we’ve got you covered.
Sprout Social
JANUARY 12, 2022
Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might seem like little more than pleasantries for your business. The reality? Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
JANUARY 10, 2022
Does word count matter? It doesn’t really. But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users. Continue reading → The post Is There Such a Thing as the Best Word Count for SEO? appeared first on Content Marketing Institute.
Search Engine Journal
JANUARY 13, 2022
Do you want to know how powerful social media marketing can be for your brand? Find out with these social media statistics. The post Social Media Usage Statistics For Digital Marketers In 2022 appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JANUARY 13, 2022
“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”.
Content Marketing Institute
JANUARY 12, 2022
It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help. Continue reading → The post The Essential Content Marketing Glossary: 50+ Terms You Need To Know appeared first on Content Marketing Institute.
Search Engine Journal
JANUARY 13, 2022
SEO copywriting doesn’t end after the content is published. Read on to discover how to help your site rank before, during, and after writing. The post 17 SEO Copywriting Tips To Help Your Rankings appeared first on Search Engine Journal.
Hootsuite
JANUARY 13, 2022
New kids on the block, like TikTok, are making a huge impact on social media right now, but one video-sharing platform still rules all: Youtube. It’s the second most-visited site on the web , with more than 2.1 billion users worldwide. If you want to harness the platform’s potential, learning how to promote your channel is a must. Here are some of our favorite tricks for optimizing your YouTube content to help new people find your channel.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
JANUARY 10, 2022
“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. There are several factors that can affect a brand’s ability to attract, convert and keep customers, but virtually all stem from one issue: disconnection.
Content Marketing Institute
JANUARY 13, 2022
What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading → The post How’d You Make That Flipping Awesome B2B Content for ServiceNow?
Search Engine Journal
JANUARY 11, 2022
Google's John Mueller offers a surprising insight on uniqueness of content and ranking The post Does Uniqueness of Content Help Rankings? appeared first on Search Engine Journal.
Hootsuite
JANUARY 11, 2022
Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What is Google Analytics?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
JANUARY 10, 2022
Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. You will not only learn from marketing’s top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and get to spend some quality in-person time with your boss or your colleagues at one of these 2022 marketing conf
Content Marketing Institute
JANUARY 11, 2022
What’s your brand’s content score? Not sure? Use content scoring to find out. This balanced and actionable tally will help you evaluate quality, performance, and more. Here’s how to do it. Continue reading → The post How To Set Up a Content Scoring Process for Better Decisions appeared first on Content Marketing Institute.
Search Engine Journal
JANUARY 12, 2022
Without proper image optimization, you’re wasting a valuable SEO asset. Here are 12 important image optimization tips you need to know. The post 12 Important Image SEO Tips You Need To Know appeared first on Search Engine Journal.
Hootsuite
JANUARY 10, 2022
Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Sprout Social
JANUARY 11, 2022
As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career. For a great year, you have to start strong. The rule of 78 is a revenue formula for subscription-based companies. Put simply, if you close a deal in January, you earn that recurring revenue every month throughout the year (assuming you keep that customer for the full 12 months).
Chief Martec
JANUARY 10, 2022
Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland. Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let’s jump in to the martech topics I expect will shape 2022. Now, it’s true, I’m generally quite skeptical of “predictions” and therefore reluctant to label this post as such.
Search Engine Journal
JANUARY 10, 2022
Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. The post Google Has Two Types Of Crawling – Discovery & Refresh appeared first on Search Engine Journal.
Hootsuite
JANUARY 12, 2022
Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie Bit My Finger , David After Dentist , and the still very relevant Leave Britney Alone ? Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Neil Patel
JANUARY 11, 2022
Are you looking to gain an edge in SEO? If your image optimization isn’t up to snuff, you could be missing out on traffic, user engagement, and sales. Google looks at more than 200 factors when deciding which website to rank for a specific search query. While having a well-optimized image won’t help sub-par content rank number one, it can help you stand out from other sites that don’t optimize their images.
Martech
JANUARY 14, 2022
Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Despite the vast amount of digital resources available, he found it was failing to offer fans engaging experiences. “We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference.
Search Engine Journal
JANUARY 10, 2022
Google's John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes The post Does Google Use Analytics and Chrome Data for Ranking? appeared first on Search Engine Journal.
Aspiration Marketing
JANUARY 14, 2022
Managing customers is a challenging feat that can hardly be accomplished effectively without the right tools. To make matters more complicated, it seems as though there are hundreds of tools all claiming to be the best solution, but how do you determine which is right for your organization? Fortunately, HubSpot has recently developed a Service Hub, providing businesses with the complete stack of customer management tools for every step of the customer lifecycle journey - and we know the best way
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Neil Patel
JANUARY 12, 2022
If you want to succeed in online marketing, your website needs to be effective. How do you tell if it’s actually working? Website performance metrics are the key. The problem is there are so many metrics available through Google Analytics and other tracking platforms. It can be overwhelming to determine how your site is performing — or even which metrics you should track.
Martech
JANUARY 12, 2022
The third-party cookie is going away, and with it a big chunk of third-party data. Smart marketers will seek first-party data — gathered, for example, through transactions or website forms — to fill in their data gaps. But what if you were to persuade the customer to just give you their data? That is the simple definition of “zero-party” data.
Search Engine Journal
JANUARY 11, 2022
Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages. The post Yoast SEO Offers Keyword Position Tracking With Wincher Integration appeared first on Search Engine Journal.
Search Engine Land
JANUARY 12, 2022
Say hello to the SMX Master Classes — live, virtual, two-day deep dives into your search marketing specialty. Please visit Search Engine Land for the full article.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Expert insights. Personalized for you.
156 
Let's personalize your content