Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. “Our goal was to identify the current state of the relationship between sales and marketing, quantify the impact of martech — specifically ABM — and identify any gaps and opp

Marketing 145

Marketing Marketers Communications Digital Marketing 145

Neil Patel

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.

Analytics 145

Analytics User-Generated Law Customer Journey 145

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. The latest evolution in online shopping comes with new limitations and opportunities.

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Branding eCommerce Retail PR 145

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Content Marketing Institute

NOVEMBER 29, 2021

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading → The post 17 New, Newly Updated, and Timeless Books Content Marketers Love appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers Branding 145

Hootsuite

NOVEMBER 29, 2021

You’ve probably seen your favorite TikTok creators throwing around hashtags like #fyp #foryou, and #fyp?. But here’s the thing: just because everyone’s doing something… doesn’t mean it actually works. These tags, on the surface, are intended to mark content as worthy of the “For You Page.” But what’s unclear is if the TikTok algorithm actually takes this nudge into account.

Real Estate 145

Real Estate Social Media Marketing SEO Management 145

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Content Marketing Institute

DECEMBER 2, 2021

Before you hit the record button again, think about doing more with each podcast episode. The name of this show is amplification. Here's how to get started. Continue reading → The post How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas) appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Martech

DECEMBER 3, 2021

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. “I’m talking about treating your customers well in every interaction — that you care what they’re going through and you provide them with exactly what they need.”.

Customer 142

Customer Transform Traditional Marketing Branding 142

Search Engine Journal

NOVEMBER 27, 2021

Google's John Mueller answers a question about expired domains and any bonus they might have The post Expired Domains And Google Ranking Bonus? appeared first on Search Engine Journal.

SEO 145

SEO 145

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Say what?! Think about it — we’ve all been there. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.

Customer 144

Customer SEO Product Content Marketing 144

Content Marketing Institute

DECEMBER 1, 2021

You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Product Marketing Marketers 144

Neil Patel

DECEMBER 2, 2021

Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. However, a bumper festive season doesn’t happen by accident. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketing 140

Search Engine Journal

NOVEMBER 30, 2021

While some debate whether an HTML sitemap is still needed for SEO, there are a lot of great reasons to have one. The post 7 Reasons Why An HTML Sitemap Is Still A Must-Have appeared first on Search Engine Journal.

SEO 145

SEO 145

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Marketing Insider Group

NOVEMBER 30, 2021

What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Cars? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces.

Branding 140

Branding Food Advertisers Advertising 140

Content Marketing Institute

NOVEMBER 30, 2021

It’s not good enough to only focus on your content marketing efforts. To meet evolving expectations, you now must construct, implement, and administer a framework for content operations throughout your brand. Continue reading → The post How To Build a Content Operations Framework (and Why You Need One) appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Branding Marketing Marketers 143

Search Engine Land

NOVEMBER 30, 2021

This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year. Please visit Search Engine Land for the full article.

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Search Engine Journal

NOVEMBER 27, 2021

Google announces that they will not set a date for a switch to a 100% mobile-first search index The post Google Will Not Set Date For Mobile-First Index appeared first on Search Engine Journal.

SEO 144

SEO 144

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Sprout Social

DECEMBER 1, 2021

Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy. And while you might be editing your longer videos to share on social media but there’s an easier way: YouTube Clips.

Promotion 139

Promotion Video Marketing Marketing Strategy Branding 139

Martech

NOVEMBER 30, 2021

Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference. “We think about creating a small amount of content distributed to a broad audience.

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Customer Shipping Analytics Place 137

Search Engine Land

NOVEMBER 30, 2021

IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021. Please visit Search Engine Land for the full article.

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Search Engine Journal

DECEMBER 1, 2021

As Google’s Search Advocate, John Mueller shares too many SEO insights to keep up with. Here's a roundup of top tips you may have missed. The post 57 SEO Insights From Google’s John Mueller appeared first on Search Engine Journal.

SEO 143

SEO 143

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Sprout Social

DECEMBER 2, 2021

I’m happy to share that Sprout Social has been named a Great Place to Work® Best Workplace for Parents for a second consecutive year! We are honored to be included this year alongside other notable companies who are prioritizing the health and well-being of parents and their families. Parenting in what I like to call the “age of disruption” is no easy feat.

Place 135

Place Health Management 135

Aspiration Marketing

NOVEMBER 30, 2021

Many recruiters believe that obtaining eligible applicants is the most challenging step of the recruitment process. While it can be difficult, it's only the start of a crucial business exercise. It's essential that recruiters maintain the same level of effort and determination in the recruitment process, even after applicants have been found. In fact, many experts view recruitment as a seven-step process.and obtaining applicants is only step two.

Marketing 130

Marketing Marketers 130

Neil Patel

DECEMBER 3, 2021

In a world of information overload, subject matter experts (SMEs) are more important than ever. SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. Their specific knowledge and expertise can be of value to your readers, but subject matter experts can also help with search engine optimization (SEO) by providing the keywords and keyword phrases that will get you found in web searches.

Whitepaper 127

Whitepaper Price SEO Advertisers 127

Search Engine Journal

NOVEMBER 29, 2021

Google's John Mueller confirmed a rare algorithm bug that causes sites to get stuck in a limbo that prevents them from ranking The post Google Algo Bug Puts Sites In Weird Limbo State appeared first on Search Engine Journal.

SEO 143

SEO 143

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Martech

DECEMBER 1, 2021

“The mobile phone is quickly becoming the source of our identity,” said George Corugedo, CTO of customer data platform Redpoint Global, in his session at our MarTech presentation. “In a few years, your driver’s license, your passport — all these documents of identity — are going to be digitized to be displayed when necessary.”. With so much personal data going digital, consumers are now aware of gaps in their online privacy.

Law 127

Law Marketing Marketers User-Generated 127

Search Engine Land

DECEMBER 3, 2021

Google is working on a fix for the ad image upload feature in Google Ads Editor. Please visit Search Engine Land for the full article.

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Content Marketing Institute

DECEMBER 3, 2021

Global cosmetics brand Lush opts out of major social platforms. Domino’s franchisees help competitors fight back against delivery-app fees. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours? Continue reading → The post 3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization appeared first on Content Marketing Institute.

Content Marketing 121

Content Marketing Branding Marketing Marketers 121

Search Engine Journal

DECEMBER 1, 2021

Learn how to produce high-value content every time you sit down to create by applying these seven daily writing habits. The post The 7 Habits of Successful Content Writers appeared first on Search Engine Journal.

Education 142

Education Content Marketing Marketing Marketers 142

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing