Neil Patel
MARCH 12, 2021
How can you take your influencer campaign to the next level? You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns.
Hubspot Marketing
MARCH 10, 2021
The irony doesn't escape me that I'm currently writing a "How to" guide on … "How to" guides. Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hootsuite
MARCH 10, 2021
Social media RFPs are the starting places for solid social media strategies, award-winning campaigns and long-lasting collaborations. But you get out of them what you put into them. Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. Leave too many questions unanswered? Expect to spend time answering the phone and writing lengthy responses to emails from interested vendors.
Marketing Insider Group
MARCH 8, 2021
Everyone knows they need content. That’s not the problem. In fact, I’d argue that most brands publish far too much mediocre or low-quality content. According to WordPress’s own numbers, websites publish over 70 million new posts each month. WordPress (Here’s the live link for the interactive map.). Run a search for your target keyword and you’ll see that you’re competing with millions or billions of results: Google.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Neil Patel
MARCH 12, 2021
The age of the smartphone opened up a whole new window for businesses to connect with their customers in an interactive way using apps. Because apps allow customers to interact with businesses from anywhere at any time, apps quickly became popular. Unfortunately, apps are not as exciting to consumers as they were in their early days. This has resulted in app retention rates declining rapidly and, for some brands, their revenue has declined with them.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MARCH 8, 2021
Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples. Continue reading → The post Look This Way: 9 Visual Content Options to Consider appeared first on Content Marketing Institute.
Marketing Insider Group
MARCH 7, 2021
Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. While there are a ton of ways we could discuss how to be successful with content marketing , at some point you have to get down to the dirty job of producing content.
Neil Patel
MARCH 11, 2021
If a user clicks through to a page on your website and finds themself waiting more than a few seconds for your page to load, they are likely to leave your page and can cost you a conversion. Luckily there’s a remedy to increase page speed, but it involves the identification of the issue or issues causing slow lead times. Since it can be difficult to pinpoint what’s wrong, you can use tools such as Google’s PageSpeed Insights to help.
Litmus
MARCH 11, 2021
Last year, I wrote a post highlighting an email design trend taking inboxes by storm: dark designs. With Dark Mode gathering momentum and the benefits of dark design for email becoming apparent, brands looked to harness the pros of a “Dark Mode first” approach to email—with dark designs appearing in both dark and light mode environments. With Dark Mode’s negative contrast polarity (light text on dark background) hailed as an accessibility win that could help reach a wider audience, it’s understa
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Content Marketing Institute
MARCH 9, 2021
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that. Continue reading → The post B2B Content Isn’t Boring Unless Your Writing Is appeared first on Content Marketing Institute.
Marketing Insider Group
MARCH 10, 2021
What is visual content marketing? As you promote your brand online, it’s important to recognize how visual our world has become. Gifs, influencer photos, Youtube clips, TikToks … the Internet is flooded with images. In fact, that’s what digital aficionados have come to expect. The heyday of expecting consumers to sift through 100-page manuals is over.
Neil Patel
MARCH 10, 2021
Whether you’re just starting out or are an old pro, who doesn’t want to be a more successful entrepreneur? Owning a business gives you a sense of freedom and empowerment. You can build things and watch them grow. Entrepreneurs make decisions for themselves, realize their creative visions, and develop lasting relationships with other entrepreneurs, customers, and vendors.
Sprout Social
MARCH 8, 2021
For any content creator, there’s a lot to like about the concept of newsjacking. Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Content Marketing Institute
MARCH 12, 2021
Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done. Continue reading → The post 3 Playful Content Marketing Examples Show Brands Getting Their Game On appeared first on Content Marketing Institute.
Marketing Insider Group
MARCH 7, 2021
Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. The second and other services don’t even come close, which is why you need as much visibility here as possible. Not only do you need to appear on the search results, but you also need to be available on Google Maps. The search engine makes sure to display your information, including your address and map location, whenever it’s available.
Neil Patel
MARCH 12, 2021
Considering building an app? You’re in good company. The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Meanwhile, the average person has more than 80 apps on their phone. That represents a ton of opportunities for app builders. However, if you think creating an app is an easy way to get rich, you are setting yourself up for failure.
Litmus
MARCH 8, 2021
The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. But one thing that still might cause you headaches? How to collect and store email consent. GDPR raises the bar to a higher standard of consent for subscribers based in the European Union (EU), meaning how you’ve collected consent from EU subscribers i
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Content Marketing Institute
MARCH 10, 2021
More tech content marketers are looking to numbers directly tied to outcome – demand generation, leads, and conversions – to evaluate their content performance. Learn more of what they had to say in CMI’s newly released research report. Continue reading → The post Conversions Attract Attention of More Tech Marketers [New Research] appeared first on Content Marketing Institute.
Marketing Insider Group
MARCH 10, 2021
Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion searches per day , that’s a lot of unanswered questions. There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more.
Neil Patel
MARCH 12, 2021
Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates , maintain your hosting account, moderate comments, respond to readers…dozens, maybe even hundreds, of little tasks. On top of all that, there’s promoting and monetizing your blog, which is even more work. It’s hard for anyone to manage, and the larger your blog grows, the worse the situation becomes.
Sprout Social
MARCH 10, 2021
Confession: Sprout’s Brand Creative and Social teams have a big ol’ crush on Zendesk. And I don’t just mean when we see their work it makes us feel warm and fuzzy. I mean when we see their work, it makes us want to be better marketers and creatives. So when we decided to spotlight Zendesk, I knew my fellow creatives would have great insights to share about what makes their work so dang good.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Diggity Marketing
MARCH 9, 2021
So glad I subscribed to you! This is gold! Thanks so much ??.
Marketing Insider Group
MARCH 9, 2021
Guess what B2C marketers—content marketing’s for you, too. Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Today’s consumer is savvy, discerning, and cares about a brand’s story just as much as the product. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive.
Neil Patel
MARCH 8, 2021
Did you know the average person checks their phone 160 times a day ? Which is just one of the reasons SMS marketing no longer sucks. Forty-six percent of people say they check their phones before they even get out of bed. The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates.
Search Engine Journal
MARCH 9, 2021
Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. The post Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
MARCH 11, 2021
Any content marketer could’ve called out the glaring strategy gaffes that led to streaming-service Quibi’s high-profile (and high-budget) demise. We spotted seven – did you catch any we missed? Continue reading → The post 7 Content Marketing Truths That Would’ve Saved Quibi From Going Qui-Bye appeared first on Content Marketing Institute.
Sprout Social
MARCH 11, 2021
What is the one meeting you’ll never want to miss? According to Shelby Cunningham , a Digital Marketing Lead at Sprout Social, it’s her biweekly meeting with Shareil Nariman , a Program Manager of Customer Lifecycle, and her mentor through Sprout’s Emerging Leaders Mentorship Program. The two have been meeting over the past several months to share their experiences, develop new skills and learn about what it means to be a leader from a new perspective.
Neil Patel
MARCH 10, 2021
Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? My answer is always the same. It depends. The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Some businesses can be competitive with a budget as small as a couple of hundred bucks a month.
Expert insights. Personalized for you.
145 
Let's personalize your content