Sat.Jan 18, 2025 - Fri.Jan 24, 2025

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Forget Fear, Joyful Marketing Works: Examples From Top Brands

Content Marketing Institute

Joy can be a successful marketing strategy only if you dont adopt a Pollyanna approach. Learn how to rebel with joy successfully with examples from Purina, Dramamine, Nike, and even an insurance company.

Branding 109
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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

When we hear the word organic, we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. Its about grabbing their attention and winning them over without paying for it. But how do you do that especially in a saturated market like 2025?

Gen Z 115
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6 ways marketers can use Clay to enrich data and build campaigns

Martech

Data enrichment provider Clay raised $40 million in a Series B expansion Wednesday, which gives the company a valuation of $1.25 billion. If data truly in the new oil, Clay is beginning to look like its John D. Rockefeller. Clay has a couple of proffers that it hopes will excite users. First, like a number of its competitors, AI and automations to help ease the manual burden of researching accounts and prospects.

Marketing 114
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How to Optimize YouTube for Local Search: A Guide for SMBs

Aspiration Marketing

Your local clientele list matters and contributes to the growth of your small business beyond your borders. YouTube videos are useful for reaching out to this category of buyers. Use this approach to improve your local video SEO through an elaborate, scalable, and effective plan. Your approach may focus on geotagged content, keyword enrichment, allowing sharing, and creating engaging stories.

SEO 264
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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How to Create Shareable Blog Content for Social Media

Marketing Insider Group

Social media is an incredibly valuable tool because you can use it to connect directly with your audience. It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. According to Statista, the average internet user will spend 143 minutes per day on social media in 2024. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens.

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How to Write a Content Brief [Template + Examples]

Hubspot Marketing

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. Don't be deceived, though: Even though a content brief is simple, it's still important to get it right.

Logistics 120

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How to Create Brand Guidelines That Ensure Consistency

Aspiration Marketing

Did you know that the consistent presentation of a brand has been seen to increase revenue by up to 33%? That's the power of a strong brand identity! Brand guidelines are essentially your brand's rulebook, ensuring every interaction, from your logo to your customer service, reflects a unified and memorable image. By establishing clear guidelines, you build brand recognition, foster customer trust, and ensure consistent messaging across all platforms.

Branding 263
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How the Instagram Algorithm Works: Your 2025 Guide

Buffer Marketing

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. “We want to make the most of people’s time, and we believe that using technology to personalize everyone’s experience is the best way to do th

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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

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Ensuring precision and clarity in digital project specs

Martech

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. The key to avoiding miscommunication, budget overruns and unsatisfied expectations lies in how you define the project upfront.

Price 120
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Creating Personalized ABM Campaigns in HubSpot

Aspiration Marketing

Personalized experiences are no longer a luxury but an expectation in modern marketing. Buyers crave tailored experiences that speak directly to their needs and challengesand that's where account-based marketing (ABM) shines. ABM allows you to laser-focus your efforts on high-value accounts, treating each as its own market segment. However, achieving true personalization at the account level can be complex.

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Become a Social Media Creator in 2025: Your 9-Step Plan

Buffer Marketing

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again.

Gen Z 115
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24 Up-To-Date PPC Statistics to Know

Backlinko

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. If youd like to learn about the state of PPC in 2025, find the latest data on PPC usage, most used ad platforms, and PPC benchmarks, weve curated a list of 24 essential PPC statistics to help you answer these questions.

B2C 114
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Why smart marketers should front-load spending in 2025

Martech

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years. As I said in my earlier post here on MarTech, I’m not a predictions guy.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

Hubspot Marketing

Ive faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires dont work out. At times, it feels easier to just accept reality and move on. Well, that new hire wasnt the right person for our team right now. Well do better next time! But, if you dont understand why that hire didnt work out if you fail to understand the real problem youre bound to repeat it.

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Social Media Analytics Dashboard: 4 Examples and How to Create One

SocialPilot

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. By giving you a clear picture of whats working and whats not, these dashboards help you cut through the noise and focus on strategies and campaigns that deliver results.

Analytics 110
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10 UK social media trends for 2025

Sprout Social

Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. Need to focus your resources?

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Are your CX metrics hurting your customer experience?

Martech

Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) remains one of the most widely adopted metrics. However, it faces growing criticism, prompting many organizations to favor alternatives like Customer Satisfaction (CSAT) or Customer Effort Score (CES). Each year, a new metric emerges, championed by analysts or consultants claiming it solves the limitations of its predecessors.

Customer 122
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

Im a tinkerer at heart. As a content marketer, I cant help it theres that perfect word hiding somewhere. Thats the mentality I bring to landing pages I create for companies, too. You might love your pages first iteration just like how I love the first draft. But, you know its due for a rewrite. Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience.

Place 118
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Meta is Launching a Video Editing App: Here's Everything We Know About Instagram Edits

Buffer Marketing

Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. The announcement comes hot on the heels of ByteDance's CapCut temporary removal from major app stores as part of the TikTok ban , leaving creators scrambling for alternatives. The timing is no coincidence, of course. Meta has a history of making strategic moves to fill market gaps.

Product 115
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The Benefits of Outsourcing Blog Writing to Agencies

Marketing Insider Group

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Writing compelling, SEO-optimized posts requires time, skill, and research, which can be hard to sustain in-house. Outsourcing content writing to professional agencies has become a fantastic solution for businesses looking to keep a thriving online presence while focusing on what matters most to them.

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How to promote data literacy in your marketing team

Martech

What insights is your company missing because your teams dont fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results.

Promotion 122
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Gen Z is turning this CEO's business model upside down

Hubspot Marketing

"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. Im sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart.

Gen Z 100
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4 TikTok Alternatives to Consider

Buffer Marketing

With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have built massive followings on the platform are understandably concerned about what the future holds. TikTok has been a game-changer for short-form video content, helping countless creators reach new heights in their careers, connect with global audiences, and even turn their passion into a full-time income.

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How to Use Microsoft Clarity: A Powerful Analytics Alternative

Social Media Examiner

Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors? In this article, you'll explore how Microsoft Clarity offers a user-friendly alternative to complex analytics platforms, providing valuable insights for marketers of all skill levels Why Microsoft Clarity Matters for Marketers in 2024 Microsoft Clarity has emerged as […] The post How to Use Microsoft Clarity: A Powerful Analytics Alternative appeared first on Social Med

Analytics 108
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How to use modern language models for enhanced sentiment analysis

Martech

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, it’s time to break free from these limitations and revolutionize how we understand customer sentiment uncovering the context, emotion and intent that drive opinions.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Last Call to Sign Up For My Marketing Ops Leadership Workshop!

The Marketing Operations Leader

The time to level up your marketing ops career is now—our workshop starts this week , and I don’t want you to miss out! This is your final reminder to join Lead with Confidence: A Practical Workshop for Marketing Ops Mastery. Why Act Now? The live sessions are all about simulations and practical exercises that will help you lead a marketing ops function with confidence.

Marketing 130
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A beginner’s guide to footfall attribution: the basics

illumin

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7 trillion USD of global retail sales will still occur offline in 2028. Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locat

Retail 95
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AI Music for Business: How to Get Started

Social Media Examiner

Are you thinking of using AI music in your marketing? Wondering how to create original tracks for your business? In this article, youll learn how to create AI-generated music for videos, podcasts, and ad campaigns. Why Marketers Should Pay Attention to AI Music Music and marketing have been intertwined for nearly a century, with the […] The post AI Music for Business: How to Get Started appeared first on Social Media Examiner.

Marketing 114
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How to clear 5 hurdles to AI adoption in marketing analytics

Martech

AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Unlocking untold operational efficiencies. Enhancing layers of intelligence and interpretation to boost insights and actionable analytics. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics.

Analytics 119
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.