Sat.Jun 19, 2021 - Fri.Jun 25, 2021

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How to Score a Perfect 100% on Google PageSpeed Insights

Neil Patel

When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.”. However, speeding up your website is no easy task. Your problem could be anything from code that’s written poorly to images or large page elements. You need to fix those issues fast, because Google will ding your website if you don’t.

Customer 145
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4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them)

Content Marketing Institute

Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way. Continue reading → The post 4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them) appeared first on Content Marketing Institute.

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9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

When you are looking for specific information on a new topic, you can always do some reading. However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. You probably do this yourself. That is why having a successful video production strategy is so important in your brand storytelling.

Product 145
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9 effective customer retention strategies that work in 2021

Sprout Social

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term. This is especially true as the average buyer’s journey is growing longer and competition for our audience’s attention is fiercer than ever.

Customer 141
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to Get More Twitter Followers Fast (7 Easy Steps)

Neil Patel

What if I told you that you could get 10,000 Twitter followers without having to follow others or spend a bunch of money on ads? What if I also told you that it would be pretty easy to do? Well, I’ve got seven simple, straightforward, and super effective Twitter tips to help you do just that. Twitter is still among the top social networks today for users with over 192 million daily active users.

More Trending

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Why Content Distribution is Hard (and Tips for Making It Easier)

Marketing Insider Group

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Content distribution is a vital strategy for getting your content in front of the right people.

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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 139
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Longtail Keywords: How-To, Strategies, Tips

Neil Patel

How do your website visitors find you? If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. This free traffic is a huge bonus for your business, and understanding how to integrate longtail keywords better can help you do this. Here’s how you can integrate longtail keywords in 2021. What Are Longtail Keywords?

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How to Woo and Win Subject Matter Experts (Almost) Every Time

Content Marketing Institute

Working with subject matter experts isn’t always easy, but it doesn’t have to be so hard. Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Continue reading → The post How to Woo and Win Subject Matter Experts (Almost) Every Time appeared first on Content Marketing Institute.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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PPC Keyword Research 101: How To Build Your Campaigns

Unbounce

If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, will anyone click on your ad? Well, lemme ask you this: if a tree falls over with nobody to hear it, will it make a sound? Technically, sure. The tree will make sound waves, but nobody will experience the impact. When you use the wrong keywords for your PPC campaign, people will see your ads—but not the folks you want to get to click on them.

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Create an Ultimate Guide to Showcase Your Thought Leadership

Marketing Insider Group

You feel confident that your brand is a leader in your industry. A great way to showcase that knowledge and expertise is with an “ultimate guide.” . Internet users turn to these ultimate guides when they want thoroughly researched, straightforward information all in one place. The key for you is to present your know-how in the right format and with the right information.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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How to Build a Content Optimization Process That Goes Way Beyond SEO [Video Series]

Content Marketing Institute

The ideal content optimization process starts with humans and ends with technology. Robert Rose explains how to set up a framework that works in the latest Marketing Makers episode. Continue reading → The post How to Build a Content Optimization Process That Goes Way Beyond SEO [Video Series] appeared first on Content Marketing Institute.

SEO 144
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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See innovation differently: How social media holds the key to true differentiation

Sprout Social

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. I’d picture myself having a brilliant idea while walking the dog and calling a meeting with the higher-ups, who’d pound their fists on the table with excitemen

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Facebook Conversions API: Everything Marketers Need to Know

Hootsuite

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. Unfortunately, its effectiveness has been declining in recent years. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need.

Marketers 126
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30 Content Marketing Tactics You Have to Try

Neil Patel

Your business won’t succeed by doing the same thing as everyone else. Content marketing is powerful, but it’s also hugely competitive. If you’re just rehashing the same points as everyone else, you won’t get anywhere. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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UX Lessons From Top Blogs (and More Data-Driven Content Stories of the Week)

Content Marketing Institute

Data makes a great basis for creative content marketing. Get inspired by these examples of companies turning data sets into engaging, helpful blog posts, website pages, and reports – and learn something from the research findings in the bargain. Continue reading → The post UX Lessons From Top Blogs (and More Data-Driven Content Stories of the Week) appeared first on Content Marketing Institute.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Google Showing “Reliable Sources” Prompt on Trending Searches via @sejournal, @martinibuster

Search Engine Journal

Google is showing a new prompt on trending searches when there aren't enough reliable sources The post Google Showing “Reliable Sources” Prompt on Trending Searches appeared first on Search Engine Journal.

SEO 98
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Creating Content For Every Stage Of The Customer Journey

Duct Tape Marketing

Creating Content For Every Stage Of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to be talking about part two of a three-part solo show series I’m doing on the Marketing Hourglass. In part one, I talked about guiding the perfect customer journey and the marketing hourglass.

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Facebook Marketing: A Comprehensive Guide for Beginners

Neil Patel

With over 2.74 billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. How do you capitalize on these opportunities? By devising a Facebook marketing strategy. For beginners, this can all seem a little daunting but don’t worry.

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Top 5 Email Best Practices for Manufacturing Marketing

Industrial Marketer

Trends come and go quickly in marketing, but one truism holds: Email is king in B2B marketing. No other tactic comes close to combining the power of distribution, engagement and prospect information gathering. That’s why it’s important to have a handle on email best practices when it comes to manufacturing marketing. Before we dive in, Read more » The post Top 5 Email Best Practices for Manufacturing Marketing appeared first on Industrial Marketer.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Google Testing “Reliable Sources” Prompt on Trending Searches via @sejournal, @martinibuster

Search Engine Journal

New prompt on trending searches lacking sufficient reliable sources may be meant to counter the spread of misinformation The post Google Testing “Reliable Sources” Prompt on Trending Searches appeared first on Search Engine Journal.

SEO 98
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How The 3-Day Weekend Lifestyle Gets You The Life And Legacy You Want

Duct Tape Marketing

How The 3-Day Weekend Lifestyle Gets You The Life And Legacy You Want written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with With Wade Galt. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

Health 96
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The Easiest Way to Build Links

Neil Patel

Link building sucks. It’s time consuming and hard. But as an SEO, you have no choice but to build links… assuming you want to rank on Google. So, today I am announcing a new Ubersuggest feature, that makes link building faster and easier. Here’s how…. What is the easiest way to get links? What if you could only focus your link building efforts on sites that are highly likely to link to you?

SEO 145
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Readly: Quality Campaigns – Next Level Production Automation

Bannerflow

Production automation is all about empowering brands and designers to combine creativity with performance. One such brand at the forefront of this movement is Readly. Readly is a digital newspaper and magazine subscription service which features content from over 800 third-party publishers, and offers access to 5000 different titles, via a browser and mobile app for a monthly subscription fee.

Product 90
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How to Set the Budget for Your Facebook Ad via @sejournal, @michellemsem

Search Engine Journal

Learn how to optimize your Facebook Ads campaign budget, with tips on both Daily Budget and Lifetime Budget from a social PPC expert. The post How to Set the Budget for Your Facebook Ad appeared first on Search Engine Journal.

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Weekend Favs June 19

Duct Tape Marketing

Weekend Favs June 19 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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12 Useful Open Graph Meta Tag Types for Facebook and Twitter

Neil Patel

Marketers create a lot of content. Yes, content is king, but that king is powerless without followers. So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blog post? Sharing on social media, of course. The massive audiences of sites like Facebook and Twitter make them some of the best sharing, but do you know how to optimize that outreach potential?