Adobe Experience Cloud Blog
DECEMBER 27, 2013
'Author: Veronica Holmes Let’s say you’re a marketing manager, overseeing a small team of over-worked marketers. You’re putting in long hours to make the best of what you have, but you have few resources, a huge deliverables workload, and ambitious growth targets. You also have huge competitors out there who have more people, more money, and whose marketing seems to be everywhere.
Marketing Insider Group
DECEMBER 18, 2013
'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. We are now looking to understand the future of content marketing. Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change.
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Adobe Experience Cloud Blog
DECEMBER 23, 2013
'Author: Jessica Langensand 1. You take unsubscribes personally: 2. You get extremely excited over a good click-through rate : 3. You feel superior if a competitor sends out an email with a typo in it: 4. But when you do…. 5. You enjoy watching your co-workers debate which subject line is better: 6. You feel a sense of satisfaction when you get conclusive results from an A/B test: 7.
Adobe Experience Cloud Blog
DECEMBER 20, 2013
'Author: Glen Gow Because buyers are self-educating early in the sales process, the traditional relationship between buyer and sales rep has been turned completely on its head. Today’s buyer knows what products and services are out there, and what people are using to solve their problems. With all of this information at his or her fingertips, buyers have done their research and made their decisions long before a sales rep even enters the picture.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Adobe Experience Cloud Blog
DECEMBER 18, 2013
'Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display.
Adobe Experience Cloud Blog
DECEMBER 26, 2013
'Author: Fab Capodicasa The holiday season is a “make it or break it” time of year for many retailers, which is why I’m baffled when online retailers don’t have an abandoned cart program. If customers add items to their virtual shopping carts, but never make a purchase, why not follow up? Shopping cart abandonment affects both the seller and the buyer.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
DECEMBER 13, 2013
'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. If you’ve begun your Christmas shopping or were brave enough to battle the crowds of Black Friday, you may have noticed little tags with a red “P” in certain stores — specifically at Nordstrom. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products.
Adobe Experience Cloud Blog
DECEMBER 12, 2013
'Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money. But they can also be a powerful part of your content marketing strategy. After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement.
Adobe Experience Cloud Blog
DECEMBER 16, 2013
'Author: Dennis Bronnikov Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on. They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. To justify collecting this kind of data, and to avoid being creepy, make sure your data collection adds value for your customers.
Adobe Experience Cloud Blog
DECEMBER 10, 2013
'Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. You can’t keep all bad data from entering your database, but once it’s in, you need to clean it out. Here are 5 ways to keep your database clean and in compliance. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Adobe Experience Cloud Blog
DECEMBER 6, 2013
'Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails? Are you human? If you answered yes to all of the above questions, it’s quite likely you’ve sent an “oopsie” email to your list. Whether you were moving too fast, multi-tasking, didn’t have a sound QA process in place – whatever – you’ve probably sent an email that included an error.
Adobe Experience Cloud Blog
DECEMBER 3, 2013
'Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. So when the holiday season swings around, I become a walking cliché – the guy who sets out at the last minute, and pays way too much for things that nobody would ever want. I tell you this because we’ve entered that window of holidays and festivals across the world that are critical to many marketers.
Adobe Experience Cloud Blog
DECEMBER 4, 2013
'Author: Rick Siegfried Say “Ian Bocks” 10 times fast. If you’re a marketer who utilizes email as part of their marketing strategy, you probably ended up saying “Inbox.”. But let’s say you read the name “Ian Bocks” on a subject line in your inbox, on an email from Marketo Webinars. It would probably look something like this: [ Delivery Confirmation ] Ian Bocks, Your Email Has Been Delivered.
Adobe Experience Cloud Blog
NOVEMBER 27, 2013
'Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate for the discussion of healthcare.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Adobe Experience Cloud Blog
NOVEMBER 22, 2013
'Author: Daniel Ho Facebook advertising is a powerful tool for marketers. The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales. On the downside, Marketers have to adapt their strategies to each upgrade and development – a challenge, to say the least! Here are 4 ways to use Facebook, combined with data within your marketing automation system, to skillfully drive ROI. 1.
Adobe Experience Cloud Blog
NOVEMBER 25, 2013
'Author: Maggie Jones There was some serious swag at Dreamforce this year – from ballpoint pens and branded mints to smart cars and airline vouchers. But as I floated around the expo hall, snapping pictures and surrendering my badge to be scanned, I had to wonder: what makes a piece of swag truly great? And is it pronounced “swag” or “schwag”? Why Swag?
Adobe Experience Cloud Blog
NOVEMBER 26, 2013
'Author: Dennis Bronnikov Some companies think it’s a waste of time, effort, and money to employ social listening on Facebook, Twitter, Google+, and LinkedIn. It’s understandable — there’s a lot of noise out there. But if you’re searching for the right things, you can make monitoring social media channels truly valuable. Last month, Martha Stewart made the news — not because of some pumpkin pie recipe, but because she complained about her broken iPad on Twitter.
Adobe Experience Cloud Blog
NOVEMBER 15, 2013
'Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What numbers would you give them? What key performance indicators (KPIs) would you use? No need to panic – just be prepared. Here are 10 KPIs that every marketer should be measuring: 1.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Adobe Experience Cloud Blog
NOVEMBER 19, 2013
'Author: Raymond Coppinger Behind every great marketer there is a…what? How would you answer that question? My answer isn’t the most glamorous, but it rings true: Behind every great marketer is a talented project manager. Some of the skills any effective marketer needs are obvious, like the ability to understand and make good decisions based on marketing analytics.
Adobe Experience Cloud Blog
NOVEMBER 14, 2013
'Author: Rajiv Kapoor Having worked with 80+ companies on their marketing automation, we’ve seen this scenario repeated over and over: A marketing automation client wants to automate their lead nurturing program , so they create a flowchart. Flowchart nurture programs use “if this, then that” logic – basically, it charts how a lead could potentially move through your sales funnel.
Adobe Experience Cloud Blog
NOVEMBER 7, 2013
'Author: DJ Waldow According to Ann Handley, Chief Content Officer at MarketingProfs, the formula for innovative content marketing is…. Useful x Enjoyable x Inspired. Graphically: The Formula for Innovative Content from Ann Handley. As Ann Puts It: “Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration, and is honestly empathetic to attract customers to you.” So What Do Those Terms Mean?
Adobe Experience Cloud Blog
NOVEMBER 11, 2013
'Author: Heidi Bullock It’s official – the bird is the word! #itsgoodtobeJackDorsey. Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. Did you know there are 500 million tweets sent every day?! As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Adobe Experience Cloud Blog
NOVEMBER 13, 2013
'Author: Dayna Rothman It’s that time of year again, when marketers come from around the world to spend four days speaking in buzzwords, swapping business cards, and risking everything in the pursuit of free stuff. Dreamforce is right around the corner – next week, in fact! Are you ready? But let’s face it: San Francisco is expensive! Anyone who has lived here or visited knows what I am talking about.
Adobe Experience Cloud Blog
NOVEMBER 5, 2013
'Author: Paul Rand Today’s post is from Paul M. Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to
Adobe Experience Cloud Blog
NOVEMBER 12, 2013
'Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer.
Adobe Experience Cloud Blog
NOVEMBER 1, 2013
'Author: Carra Manahan 1. You get excited when you cross a certain threshold of likes on your Facebook page. 2. You give yourself a high five when people personally tell you how great one of your social posts was. 3.Coworkers often introduce you to new hires by saying “she (or he) tweets for us.” 4.Yet you know you do way more than just that. 5.You’re not surprised when Facebook announces that they’ve changed their algorithm once again. 6.
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Adobe Experience Cloud Blog
NOVEMBER 29, 2013
'Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. So you make an awkward joke about having a “BS” in PR. 3. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” 4. You’re an expert at “crisis management,” and feel like you are constantly saving the day. 5.
Adobe Experience Cloud Blog
OCTOBER 24, 2013
'Author: Dayna Rothman 1. You get excited about the prospect of proofreading a 20-page document. 2. And then you can’t stop complaining about all of the typos and grammar issues. 3. You refer to all written material as content. 4. And then you don’t understand why people have no clue what you are talking about. 5. You take it personally when your content has poor conversion rates. 6.
Adobe Experience Cloud Blog
NOVEMBER 20, 2013
'Author: Veronica Holmes I’ve heard it time and time again from busy marketing teams faced with the localization dilemma for international markets. “We don’t have time to build 20 versions of the same email to send to customers in different countries.” Or, from US companies, “Why should we bother localizing for our UK or Australian customers?
Adobe Experience Cloud Blog
OCTOBER 23, 2013
'Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. So what is it, and what does it do? Named for its precision and speed, Hummingbird represents a big change in Google’s approach to search.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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