AWeber

JULY 6, 2023

Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing! Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can't match.

Email Marketing 94

Email Marketing Education Marketing Marketers 94

AWeber

MARCH 16, 2023

Get feedback from them, and apply it to content across all the marketing funnel stages. In this post, we’ll show you how to build a powerful email marketing funnel. Awareness Awareness is the first of the marketing funnel stages. How to use email in the awareness stage Not sure what free content to send in your emails?

Email Marketing 117

Email Marketing Customer Education eBook 117

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Email Marketing 100

Email Marketing Thought Leadership Customer Journey Communications 100

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. It’s also a cost-effective way to educate and entertain your audience.

Email Marketing 103

Email Marketing Whitepaper Marketing Marketers 103

Vertical Response

APRIL 10, 2023

Chat GPT prompts provide helpful guidance to quickly and effectively create on-brand messaging so you can deliver effective email marketing campaigns. In this blog post, let’s explore how you can use chat GPT prompts to craft better emails for more successful email campaigns.

Email Marketing 77

Email Marketing User-Generated Marketing Marketers 77

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. Email marketing company CM Group revamps as Marigold. Mailchimp was hacked, again. Anything we missed?

Email Marketing 94

Email Marketing Finance Marketing Marketers 94

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Email marketing isn’t just about sending bulk generic emails, it’s about delivering personalized and relevant content to your audience.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Do we have C-level buy-in?

Email Marketing 111

Email Marketing Marketing Marketers Education 111

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Vertical Response

NOVEMBER 27, 2023

Email marketing automation has become an essential tool for email marketers in today’s fast-paced digital landscape. By leveraging automation technology, marketers can streamline their email campaigns, increase efficiency, and deliver personalized content to their subscribers.

Email Marketing 49

Email Marketing Marketing Marketers Customer Journey 49

Buffer Marketing

JANUARY 19, 2024

Here are the ways I’ve prioritized a personalized feel to my email marketing so my customers feel valued—and want to keep buying from us for years to come. Teaching email subscribers that we are going to be a reliable source of useful and inspiring information bolsters our open and engagement rates across the board.

Email Marketing 101

Email Marketing Customer Acquisition PR Health 101

Litmus

DECEMBER 22, 2021

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Testing your call-to-action.

Email Marketing 130

Email Marketing Marketing Marketers Entertainment 130

Rock Content

MAY 29, 2023

Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain. The fact is that even a well-written marketing email is no guarantee of conversion. Before writing your marketing emails, make sure you have a segmentation that makes sense.

Email Marketing 84

Email Marketing User-Generated Communications Marketing 84

Martech

AUGUST 17, 2021

Marketers, including my Holistic team, are finding success in shifting the messaging from overly promotional emails to include educational content we think would be relevant for people. Download the Email Marketing Periodic Table. Does it work? Agility matters.

Email Marketing 145

Email Marketing Marketing Marketers Health 145

Sachs Marketing Group

JULY 8, 2023

Sending different types of emails is essential from an email marketing perspective as it maintains customer engagement, provides variety, and caters to different stages of the buyer’s journey. Are you experiencing a lack of engagement with your current email marketing strategy? We’re here to help!

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Litmus

SEPTEMBER 30, 2020

Ongoing education is important for email professionals to not only grow their skills but also their careers. Litmus now offers email marketing certification for both marketers and designers. Designers, developers, and marketers get the skills they need to advance their careers through our Litmus Live Workshops.

Email Marketing 120

Email Marketing Marketing Marketers Education 120

Litmus

JULY 7, 2022

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. How poor data hygiene can impact email marketing. How marketers can start to clean data. Understand your internal data supply chain. Learn more.

Email Marketing 95

Email Marketing Customer loyalty Marketing Marketers 95

AWeber

OCTOBER 11, 2022

More than 330 billion emails are sent around the world every day. And over 77% of the professionals sending those messages use email marketing templates. So how do you make sure your emails stand out in subscribers' inboxes when you're competing with so many other emails? But email design is also a key factor.

Email Marketing 93

Email Marketing Marketing Marketers Entertainment 93

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. Email marketing company CM Group revamps as Marigold. Mailchimp was hacked, again. Did we miss something?

Email Marketing 66

Email Marketing Finance Marketing Marketers 66

OnPassive Marketing

JUNE 30, 2022

Email marketing is a common way to reach your customers and clients, even for small businesses. Read on if you are looking for the best email marketing software in 2022. What Is The Email Marketing Software? Email marketing software is a type of software that helps companies manage their email campaigns.

Email Marketing 64

Email Marketing Marketing Marketers User-Generated 64

Vertical Response

MAY 14, 2023

How to effectively use emojis in email marketing Are you looking to add a splash of fun and personality to your email marketing efforts? But if you’re not careful, using emojis in emails can also do more harm than good – let’s explore how you can use them effectively. Get your free copy of our ebook on [topic]!

Email Marketing 52

Email Marketing Marketing Marketers Communications 52

Litmus

APRIL 9, 2020

Like many CMOs, I’ve spent the past few weeks navigating through our new normal and what these changes mean for Litmus, our customers, and the email marketing community. That includes how to strike the right tone with our marketing programs, while also helping out brands when and where we can through education and sharing.

Email Marketing 94

Email Marketing Marketing Mix Marketing Marketers 94

Buffer Marketing

JANUARY 19, 2024

Here are the ways I’ve prioritized a personalized feel to my email marketing so my customers feel valued—and want to keep buying from us for years to come. Teaching email subscribers that we are going to be a reliable source of useful and inspiring information bolsters our open and engagement rates across the board.

Email Marketing 71

Email Marketing Customer Acquisition PR Health 71

Vertical Response

JULY 25, 2022

VerticalResponse is a great choice if you’re looking for an affordable email marketing service that can help you communicate with your customers. We have the tools you need to produce impressive email campaigns. If you don’t have an email marketing plan, you’re missing out on a huge opportunity.

Non-Profit 52

Non-Profit Email Marketing Marketing Marketers 52

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

Email Marketing 92

Email Marketing CMO Non-Profit Marketing 92

Litmus

APRIL 17, 2020

Email marketers, let’s make customer retention your number one priority. According to research by Mailchimp , list segmentation has an incredible effect on overall email marketing engagement and keeps your lists healthy, wealthy, and wise. Source: Really Good Emails. Detractors, inactive users, infrequent buyers.

Email Marketing 119

Email Marketing Customer Marketing Marketers 119

Marketing Insider Group

SEPTEMBER 8, 2020

In a world oversaturated with digital communication and never-ending pings and dings and notifications that are — for the most part — ignored, there is still one, albeit a little old, way to get through: email marketing campaigns. In short, we just can’t quit email. .” — Content Marketing Institute. Let’s get started.

Email Marketing 81

Email Marketing Gen Z Inbound Marketing Education 81

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 101

Education Marketing Strategy Branding Energy 101

Adobe Experience Cloud Blog

APRIL 11, 2017

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. The email references the prospect’s interest and provides relevant content. What industry publications do they trust?

Email Marketing 129

Email Marketing Thought Leadership User-Generated Marketing 129

Litmus

APRIL 4, 2019

Whether email marketing is a new part of your business or an established component, building your budget for the year—and deciding how exactly you’ll spend it—can be a daunting task. Did you ever wonder how your peers spend their email marketing dollars? 46% of brands are increasing their overall email marketing budget.

Email Marketing 81

Email Marketing Direct Mail Analytics Marketing 81

Sprout Social

MAY 25, 2016

But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success. Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Choosing the Right Email Service Provider.

Email Marketing 110

Email Marketing Copywriting Marketing Marketers 110

Martech

APRIL 5, 2023

For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. That will allow you to identify what resonates most with your audience so you can create more similar emails.

Health 111

Health Copywriting Inbound Marketing Education 111

Sprout Social

DECEMBER 4, 2018

This means that you can retarget your email subscribers on Facebook pretty easily. By the way, you can do the exact same thing in ​Google Ads​ At Cyberimpact , we use that feature to retarget our users with educational and inspirational Youtube videos. But that’s not all.

Email Marketing 94

Email Marketing Retail User-Generated Marketing 94

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. What are the email authentication requirements for bulk senders? They should already be table stakes for experienced email marketers, Carr said.

Email Marketing 130

Email Marketing User-Generated B2C Education 130

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

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eCommerce Law Shipping Email Marketing 131

Martech

APRIL 30, 2024

Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. In addition to being an email marketing savant, Brian has long been involved with The Hole in the Wall Gang Camp. As you’ll see, he kind of stumbled into a job and career he loves. Interview edited for length and clarity.)

CRM 89

CRM Email Marketing Education Marketing 89

Digital Marketer

MARCH 28, 2022

Austin, TX: Today, DigitalMarketer, the leader in building digital marketing certification courses for agency and small business owners, is launching Academy. Academy is the central place to access all of the education materials DigitalMarketer offers.

Education 76

Education Copywriting Digital Marketing Marketing 76