Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

AWeber

DECEMBER 14, 2022

A lead magnet is something you give people when they subscribe to your email list. It can be anything – an ebook, an email series, or access to a webinar recording. It just needs to be something your subscribers are willing to exchange their email address for. What’s a lead magnet? Food blogger lead magnet ideas.

eBook 106

eBook Shipping eCommerce Copywriting 106

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.

Whitepaper 78

Whitepaper eBook Shipping Email Marketing 78

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Watch the short video on email marketing below. Content Creation. Distribution.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? will you use?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Marketing Insider Group

MAY 15, 2023

B2B digital marketing refers to the promotion of products or services between businesses using digital channels. B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. Content Marketing. Email Marketing.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Help Self-Educating Customers. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Rock Content

MAY 17, 2023

If you want to know how to create interactive pieces like quizzes, ebooks, calculators and much more, check out our Ion Page. Videos keep sticking out Short form videos like Tiktok, Reels and YouTube Shorts benefited from a boom in the last few years and according to the report, they are still on top of many marketers priorities.

Marketing 82

Marketing Marketers eBook Education 82

Hubspot Marketing

DECEMBER 1, 2023

Do you want to educate the buyer on your product or industry? Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing. Social media.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Vertical Response

FEBRUARY 20, 2023

(give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

Marketing 67

Marketing Marketers Email Marketing eBook 67

AWeber

AUGUST 8, 2023

Typically, a digital product may be a piece of media like an eBook. If you think it sounds niche, consider this: Amazon sells approximately half a billion eBooks per year. Online courses, training videos, webinars, eBooks, music, PDFs, digital art, widgets, and apps. AWeber AWeber is a full-fledged email marketing provider.

Product 89

Product eBook Price User-Generated 89

Litmus

JANUARY 8, 2021

On top of continuing our mask wearing and social distancing, we put together a few modest email marketing resolutions of our own in the hopes that they’ll inspire your own for 2021. Our email resolutions you can steal. Last year, despite our best planning, was all about surviving as a marketing team.

eBook 102

eBook Education Email Marketing Customer 102

Scoop.it!

DECEMBER 29, 2022

Instead, it should educate, entertain, or inform. That’s where email marketing comes in. Email marketing can help you follow up with the leads and nurture them through the customer journey until they are ready to purchase. All the lead has to do is provide their email address and have the resource emailed to them.

Entertainment 83

Entertainment Customer Journey Education Customer Acquisition 83

AWeber

AUGUST 31, 2022

So if you sell an ebook for $15, you’re walking away with $14.12. Under “Tag automation,” tag anyone who purchases with something like ebook-sale. Then you can track and market to who you sold to later. Ebook offer. Send an email. 10 Best Ecommerce Tools to Sell More with Email Marketing.

eCommerce 116

eCommerce eBook Price Promotion 116

Scoop.it!

MAY 19, 2022

Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs.

Email Marketing 87

Email Marketing Education eBook Digital Marketing 87

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. Marketing is just one area where we’ll need to collaborate with AI. Eventually, this will expand into entertainment, education, healthcare, retail and more. Get MarTech!

User-Generated 127

User-Generated Copywriting Marketing Automation Platform eBook 127

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Litmus

JANUARY 13, 2021

One of my own resolutions is to double down on educational content for email marketers. Sure, that means more blog posts, ebooks, webinars, and the like… but one area I want to focus on is growing the Litmus YouTube channel. That’s going to start in earnest this week with a live stream of me coding an email from scratch.

eBook 58

eBook Email Marketing Education Product 58

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). The email course.

eBook 143

eBook Copywriting User-Generated Entertainment 143

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. HubSpot Ebook Templates. Email is a great place to reach the people who already know your brand and product or service. Emails tend to be a bit cluttered, so use CTAs that have a compelling copy and an eye-catching design to grab your subscriber’s attention.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. You can incorporate case studies in content marketing in a myriad of ways. The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Litmus

OCTOBER 23, 2020

Yes, Litmus sends plain text emails! Plain text emails have found a place in our email program, primarily those emails you receive when you download an ebook or report. For example, we use them for research requests and even some Litmus Live email campaigns. Don’t fall off your chair just yet.

eBook 92

eBook Education Communications Place 92

Rock Content

SEPTEMBER 17, 2020

In its development, it is necessary to generate leads , educate them, and build brand awareness. The proposal is to attract, educate, and lead them to conversions. It involves the efforts to educate and prepare the prospect to become a customer. Educate your audience. Conversions are the end of a process.

Whitepaper 75

Whitepaper Inbound Marketing Education eBook 75

AWeber

OCTOBER 24, 2023

7: Publish an ebook Publishing an ebook allows you to help more people with your expertise. Business plan templates: GrowThink Email and landing page software: AWeber Examples of package pricing: Paperbell Social media management software: Sprout Social , Hootsuite , Buffer Graphics tool (great for non-graphics people!):

Non-Profit 84

Non-Profit Transform Price Health 84

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Content marketing is a creating, publishing, and distributing content to your target audience. Email Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Exposure Ninja

AUGUST 18, 2022

“Email marketing is dead! No one reads emails!” On average, email has an ROI of $36 for every $1 spent , and email marketing is estimated to reach a revenue of almost $11 billion by the end of 2023. That’s not bad, considering no one reads emails, right ? Email automation strategy.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Hubspot Marketing

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. there's more.

eBook 141

eBook Marketing Marketers Promotion 141

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Here are a few helpful tips to get you started.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Neil Patel

SEPTEMBER 3, 2021

Every event needs attendees, and the only way to attract attendees is to market your event. You’ve got to be proactive and focus on your marketing plan. Email Marketing. The key to marketing an event is engagement, and one of the best ways to do this is through email. Send Educational Info Before the Event.

Marketing 138

Marketing Marketers Price Education 138

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs).

Content Marketing 134

Content Marketing Customer Marketing Marketers 134

Exposure Ninja

JULY 4, 2023

We mean, are you ready to dive headfirst into the world of AI marketing? AI is with marketers, not against us Read our free eBook to learn more about how to harness the power of AI Download this eBook What Is AI Marketing? Content Writing Support: Many AI tools help marketers write outlines and copy.

User-Generated 52

User-Generated eBook Marketing Marketers 52

Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Content marketing takes a more roundabout approach. Email Marketing for E-commerce.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

SocialPilot

JANUARY 26, 2024

” “Create an outline for an informative eBook that addresses common pain points in [Industry], to be used as a lead magnet on our website.” ” AI Prompts For Email Marketing With more than 4 billion people using emails across the globe, there is an enormous amount of potential for AI in email marketing.

Transform 77

Transform User-Generated Marketing Marketers 77

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 127

Marketing Strategy Content Marketing Marketing Marketers 127

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

The goal is to get in front of new people and drive them back to your website, where you can continue to educate them about your product/solution. At the earliest stage of awareness, your viewers aren’t necessarily in the market for what you’ve got – this is the time to earn the trust of buyers who might eventually become interested.

Video Marketing 134

Video Marketing Thought Leadership Entertainment Marketing 134

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. How to Activate Your Employees for Marketing Success. The Content Formula eBook.

Content Marketing 132

Content Marketing Copywriting Marketing Marketers 132