Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 103

Gen Z User-Generated Marketers Marketing 103

Search Engine Land

AUGUST 8, 2024

Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. These ads are for users ready to purchase, sign up or talk to sales. HTML5 code generation.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. What is ChatGPT search? Even more, genAI tools are being used across the buying journey.

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Sixty-four percent of marketers have worked with micro-influencers in the last year, and 47% say this group generated the most marketing success. Be adaptable.

Gen Z 113

Gen Z User-Generated eCommerce Promotion 113

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 77

Gen Z Finance User-Generated Millennials 77

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services.

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

Sprout Social

MARCH 27, 2025

Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Sprout Social

DECEMBER 12, 2024

Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. They also understand their audience.

Gen Z 89

Gen Z Branding Retail Education 89

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Hubspot Marketing

NOVEMBER 1, 2024

Encourage user-generated content (UGC): More on that shortly. Share educational content to build trust. An experiment by Conductor found consumers who read early-stage educational content are 131% more likely to buy from a brand immediately after than those who don’t. Encourage and highlight user-generated content (UGC).

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Psst: Need help getting started?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. Right behind them is Gen Z. social responsibility) User-generated content. And how much revenue are they generating? You might see more of a funnel take shape with larger consumer purchases, like cars or housing.

Transform 95

Transform Marketers Marketing Gen Z 95

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z 82

Gen Z Social Media Marketing Transform Marketing 82

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 78

Branding Gen Z Pharmaceutical Health 78

SocialPilot

JUNE 19, 2025

No matter your goal – educate, entertain, or convert, there’s a content format here to match. Multi-Slide Carousels Carousel posts let you share multiple images, graphics, or slides in a single swipeable post, perfect for storytelling, education, or step-by-step content.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. But you can gauge its effectiveness by tracking event engagement, brand mentions, and the volume and reach of user-generated content. What is Experiential Marketing?

Gen Z 69

Gen Z User-Generated Food Marketing 69

SocialPilot

APRIL 17, 2025

billion monthly active users , Instagram is one of the world’s most popular social media platforms. Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. With over 2.4

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Martech

JULY 3, 2025

RMNs present a powerful opportunity for non-retail brands (like insurance companies, streaming services or education providers) to reach their ideal audiences in unexpected but highly relevant environments. It’s the most impactful and exciting thing to happen to a lead generation business since LinkedIn. This isn’t a surprise.

Retail 75

Retail Gen Z Shoppers Advertisers 75

Sprout Social

JULY 15, 2025

As a vehicle for educational health content, TikTok can reach billions of people. Users are getting advice from peers and influencers, some of which are healthcare professionals active on TikTok. More and more, HealthTok users are turning to the app for insight on their health instead of a doctor.

Health 70

Health Branding Gen Z Education 70

Power Digital Marketing

JUNE 3, 2025

Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. For You Page (FYP): TikTok’s algorithm-powered homepage, curated for each user. This is your guide to building one. Lead with the hook.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Power Digital Marketing

JUNE 8, 2025

Understanding how to leverage them based on user intent, funnel stage, and campaign goals is the difference between mediocre performance and full-funnel efficiency. But it doesn’t generate demand. Visual platforms like TikTok and Instagram are made for storytelling and product education. Want Gen Z?

Gen Z 52

Gen Z Millennials Law Fashion 52

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care.

Gen Z 70

Gen Z Pharmaceutical Health Millennials 70

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 64

Gen Z Transform Fashion Food 64

Sprout Social

MARCH 26, 2025

. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Sprout Social

JULY 9, 2025

His educational content and coaching insights make him a top pick for serious lifters and industry professionals. When it comes to social media, influencers in this space typically emphasise lifestyle balance, mental wellness and functional training, which resonates with audiences from Gen X to millennials and Gen Z.

Branding 99

Branding Transform Health Millennials 99

Exposure Ninja

MAY 2, 2025

In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI. The buying journey can be long.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. And with over 5.24

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. And with over 5.24

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 21, 2025

Meta reports the platform has crossed 320 million monthly active users , with more than a million people signing up every single day. They may share timelines and text boxes, but the way users interact, consume, and respond to content is worlds apart. Twitter became X. Threads showed up overnight.

Gen Z 59

Gen Z Thought Leadership Marketing Marketers 59

Hubspot Marketing

MAY 28, 2025

Some common types of ecommerce videos include: Explainer videos Shoppable videos Product demos How-to videos Unboxing videos Product comparison videos User-made videos and testimonials Live selling videos Video Marketing in Social Commerce The following numbers are staggering. Educate customers to grow trust? Of course not.

eCommerce 104

eCommerce Shoppers Marketers Marketing 104

Businesses Grow

DECEMBER 16, 2024

Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations. Mark is the author of some of the worlds bestselling marketing books, a college educator, and an advisor to many of the worlds largest brands.

Gen Z 101

Gen Z Marketers Marketing B2C 101

SocialPilot

JULY 4, 2025

Throwback: Our first website looked like this… From 0 to 10,000 users – what we learned… (timeline carousel) How SocialPilot started: One frustrated freelancer, one big idea It took 3 failed versions before this finally clicked. We almost gave up at 100 users. Here’s what saved us. Today we passed 100,000. Only 100 seats.

Thought Leadership 64

Thought Leadership Transform User-Generated Gen Z 64

SocialPilot

JUNE 18, 2025

And here’s what makes it trickier: the average user actively visits 6.7 users shop on social platforms weekly—turning feeds into storefronts. But if there’s no unified identity, users won’t stick. What Makes Users Hit “Follow” Instantly? Most users decide in under 3 seconds whether your brand is worth their time.

Gen Z 52

Gen Z User-Generated Promotion Education 52

Hubspot Marketing

APRIL 2, 2025

This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me? Create a hashtag.

User-Generated 122

User-Generated Gen Z Retail Food 122