Hootsuite

NOVEMBER 9, 2020

Don’t throw your TikTok marketing strategy out the window just yet. Learn how to set TikTok up for business and how to tackle TikTok influencer marketing and more. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a TikTok marketing strategy.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight. Here’s why.

Influencer Marketing 104

Influencer Marketing Branding User-Generated Marketing 104

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. This not only boosts their visibility and combats stigma but also educates the public on crucial mental health issues. The more your graphics are shared, the wider the reach of your educational messages.

Health 52

Health Transform Education Marketing 52

Power Digital Marketing

JANUARY 19, 2023

However, the brands capitalizing on TikTok’s growth aren’t just self-promoting from company accounts: TikTok affiliate marketing is making waves as the way for businesses to resonate with (and expand) their audience, cultivate trust, strengthen credibility and increase profits. 1 The same goes for affiliates.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Businesses Grow

MAY 30, 2023

Whether you’re a seasoned pro or a small business owner trying to establish your first marketing strategy, get out your highlight marker. Mark Schaefer is the executive director of Schaefer Marketing Solutions. The Marketing Companion podcast is among the top business podcasts in the world. They delivered.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

AWeber

NOVEMBER 22, 2023

There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload. A marketing strategy helps you: Position yourself as the best choice for potential clients.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Perfecting your website should always be your first step towards improving your digital marketing strategy.

Digital Marketing 126

Digital Marketing Whitepaper Copywriting Real Estate 126

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right.

Customer Marketing 121

Customer Marketing Branding Customer User-Generated 121

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Affiliate Marketing. The website, often called an affiliate, will only get paid when their promotion generates a sale.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 124

Inbound Marketing Whitepaper Real Estate Non-Profit 124

Neil Patel

JANUARY 31, 2022

I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Types of E-commerce Marketing. Search Engine Marketing for E-commerce.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Sprout Social

JANUARY 6, 2022

By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your business. But did you know that influencers and content creators are not the same? Digital creators vs. influencers.

Promotion 125

Promotion Influencer Marketing Education Branding 125

Set Up

FEBRUARY 6, 2024

The telecom industry as a whole isn’t necessarily known for their on-trend, forward-thinking, digital-first marketing strategies. Here’s an example I personally orchestrated on with a top tech influencer. Personalization: With advanced data analytics and AI, marketers are tailoring their messages and services at a deeper level.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Sprout Social

MAY 9, 2022

Short tutorials are one of the best ways to use this platform for educational content. As long as it’s still somehow relevant to your overall product or marketing strategy, of course.). Work with TikTok influencers and content creators. Produce educational content for your audience. excel #tutorial. ?

Food 117

Food Entertainment Education User-Generated 117

Businesses Grow

MARCH 18, 2024

Community networks are the key to engagement loops (self-sustaining engagement, collective immersion) SXSW 2024 was filled with thrilling brand activations like this 3D spatial computer promotion for a Netflix series. ” I wrote extensively about this in Marketing Rebellion as a key part of the future of marketing.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Rock Content

JANUARY 7, 2024

Brands who delay adding or increasing video content to their marketing strategies risk being left behind with no way to catch up. Understanding Its Versatility and Reach If you’re still not sure if you should incorporate more video content into your strategy, consider the benefits. As for reach, video content excels.

Entertainment 73

Entertainment Video Marketing Thought Leadership Education 73

Neil Patel

SEPTEMBER 1, 2021

Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects. Why Do You Need a B2B Content Marketing Strategy? How to Create a B2B Content Marketing Strategy.

B2C 144

B2C User-Generated Marketing Strategy Content Marketing 144

Hubspot Marketing

FEBRUARY 13, 2023

Facebook will see significant growth in 2023, with 23% of social media marketers investing more in Facebook than any other platform, 43% increasing their investment, and 41% continuing to invest in Facebook. Instagram Influencer marketers see the highest ROI through Instagram. Focus on the audience first and brand second.

Branding 143

Branding Social Media Marketing User-Generated Entertainment 143

TechWyse

MARCH 8, 2023

Use social media to engage and educate your audience: Whether through storytelling, community building, or branding, sharing authentic and educational content can help you increase your visibility, stay in touch with clients and increase leads. Leverage Quality Content Content marketing offers you a way to generate leads organically.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Save time and easily promote your brand with a professional design. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn.

Gen Z 112

Gen Z User-Generated Transform Education 112

Hubspot Marketing

OCTOBER 29, 2019

Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. You'll want to use keyword research, include internal and external links, and create educational content that likely matches your target audiences' search queries. Do you want to promote a certain content offer ?

SEO 140

SEO Advertising Advertisers Promotion 140

Neil Patel

JULY 26, 2021

More than that, they want information that is educational and interesting. Plus, they get to promote a partner product and benefit from influencer marketing at the same time! The beauty of digital marketing is you can easily deliver curated content your users are interested in. Way to go, Safeway. We see you.

Social Media Marketing 145

Social Media Marketing Advertising Advertisers Education 145

Spiralytics

NOVEMBER 14, 2023

Influence parents’ decision-making When people become parents, their priorities naturally change to account for their offspring. Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Neil Patel

MARCH 22, 2021

How Can Brands and Marketers Use Dispo? Dispo’s great for brands and marketers who want to build an authentic brand presence across social media. You can’t use Dispo to advertise the same way you promote on other apps. Explore Influencer Marketing. Write informative blogs to educate and inspire your followers.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Power Digital Marketing

MARCH 30, 2020

Be a guiding light for your customers and clients by applying our tips on how to navigate Digital Marketing through COVID-19 in each digital channel below. COVID-19 Digital Marketing Strategy by Channel. Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Educational content.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. Branded Content.

Gen Z 145

Gen Z Millennials Finance Education 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

CXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

AWeber

APRIL 26, 2022

Building an engaged audience is one of the best marketing strategies around. How do you grow an email list without an existing audience to market to? Build out your newsletter hub and share it in your social media platforms, in ads, or anywhere else you’re promoting your email list. But what's the best way to get started?

Promotion 127

Promotion Thought Leadership Place Advertising 127

Welcome Software

OCTOBER 23, 2022

Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future. What do digital marketers do? image source 3.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Welcome Software

OCTOBER 23, 2022

Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future. What do digital marketers do? image source.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Exposure Ninja

OCTOBER 2, 2023

To promote their new movie, Mr. Harrigan’s Phone, Netflix put up cryptic-looking billboards in the style of text messages. Nextflix could have created a standard horror movie billboard to promote the film, but it would have struggled to stand out amidst other Halloween and horror-themed billboards appearing around autumn.

PR 52

PR Marketing Marketers Promotion 52

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Look for influencers with a similar target audience to yours with a good track record of producing high-quality content. chipotle Get it early on @roblox.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Marketing Insider Group

MAY 22, 2023

More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Today, we’re saving you the guesswork so you can start leveling up your digital marketing strategy with AI. Draft a script for a web series that educates viewers about [topic].

Digital Marketing 25

Digital Marketing User-Generated Promotion Marketing 25