Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Rock Content

APRIL 12, 2024

He goes on to compare science and art to the yin and yang for today’s marketers. While there are many articles out there on how to create a content marketing strategy, laying out each step for you to follow, little is mentioned about where art and science intersect and how to use this to your advantage.

Marketing Strategy 83

Marketing Strategy Content Marketing Key Performance Indicator Analytics 83

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

Education 102

Education Marketing Strategy Branding Energy 102

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Why promote your business on social media? The rumors are true.).

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Kuno Creative

APRIL 13, 2023

Today, you can find engaging and immersive panels, expos, webinars, courses and workshops that offer just as much educational value as in-person events — without the exorbitant travel costs. Is your marketing strategy for events maximizing value? Are you getting the most bang for your buck?

Marketing Strategy 75

Marketing Strategy Education Promotion Marketing 75

Marketing Insider Group

MARCH 30, 2021

Product marketers must have a solid understanding of their target audience to launch and sell products successfully. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. What is Product Marketing? Prep the team for launch.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Martech

MARCH 22, 2023

Review your price structure on promotions. This can help you find gaps and other weaknesses in your messaging strategy. Raise your sights and educate yourself about what’s happening in the broader economy beyond your vertical. The post 3 recession-defeating marketing strategies appeared first on MarTech.

Marketing Strategy 94

Marketing Strategy Whitepaper Marketing Marketers 94

Martech

JANUARY 13, 2022

Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. Educate your team and higher-ups about the necessity of organic search. Read next: What do SEO platforms do and how do they help marketers get found on search engines?

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions. Source: O’relly.

Marketing Strategy 128

Marketing Strategy Content Marketing Marketing Marketers 128

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 83

Marketing Strategy Marketing Marketers CRM 83

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. Who doesn't!

eCommerce 122

eCommerce Marketing Strategy Social Media Marketing User-Generated 122

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important. Write Educational Articles.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Hootsuite

NOVEMBER 9, 2020

Don’t throw your TikTok marketing strategy out the window just yet. Learn how to set TikTok up for business and how to tackle TikTok influencer marketing and more. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a TikTok marketing strategy.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos. Set goals for video marketing.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. 02:36] AI prompts to create more potent marketing strategies. [05:50] 02:36] AI prompts to create more potent marketing strategies. [05:50]

Marketing Strategy 82

Marketing Strategy Marketing Marketers CRM 82

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

OnPassive Marketing

JUNE 10, 2022

Audio marketing uses audio content, such as podcasts, audio blogs, and even audiobooks to reach and engage customers. Here are some tips for creating an audio marketing strategy for your business. How To Create a Good Audio Marketing Strategy. The Fourth step would be promoting and distributing the audio content?

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. The four Ps of marketing create the foundation for any effective marketing strategy.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 63

Digital Marketing Marketing Strategy Whitepaper Marketing 63

Exposure Ninja

JUNE 7, 2022

LinkedIn is a different landscape from other social media platforms – users have joined the platform to look at professional content rather than entertainment content, so it’s important to keep that in mind when creating your LinkedIn marketing strategy. They also have data on the education level of their users.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. You can incorporate case studies in content marketing in a myriad of ways. 13% of marketers say case studies are a primary form of media in their content marketing strategy. Source: HubSpot.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

Rock Content

JULY 22, 2020

There is no better way to involve different users at the same time and promote engagement with your brand than by answering questions and doubts in real-time. Educational. One of the goals of Content Marketing is to educate your audience, right?

Marketing Strategy 109

Marketing Strategy User-Generated Education Marketing 109

Calvyn Lee Blog

DECEMBER 4, 2023

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Scoop.it!

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Adobe Experience Cloud Blog

DECEMBER 4, 2015

Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing has undergone significant changes in the past few years as consumers have shifted their interests to online and mobile channels. And that’s true for all marketers. Rise of digital education.

Education 91

Education Thought Leadership Non-Profit Transform 91

Marketing Insider Group

APRIL 13, 2023

Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps are only a jumping-off point for a marketing strategy.

Marketing Mix 134

Marketing Mix Price Finance Promotion 134

Power Digital Marketing

JANUARY 19, 2023

However, the brands capitalizing on TikTok’s growth aren’t just self-promoting from company accounts: TikTok affiliate marketing is making waves as the way for businesses to resonate with (and expand) their audience, cultivate trust, strengthen credibility and increase profits. 1 The same goes for affiliates.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Hubspot Marketing

JANUARY 19, 2024

Influencers vs. Creators When to Use Influencers in Your Marketing Strategy When to Use Creators in Your Marketing Strategy When to Use Both in Your Strategy Influencers vs. Creators Comparing influencers and creators is like comparing squares and rectangles. Let me explain.

Gen Z 104

Gen Z Influencer Marketing PR User-Generated 104

Exposure Ninja

JUNE 21, 2022

We’ll cover 5 of the best digital marketing strategies for your accounting firm, including: Building a solid website. Let’s begin with the most important part of your digital marketing strategy – your website. Your website is the foundation of all your digital marketing activity. Running PPC ads.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketing 59

Hubspot Marketing

APRIL 25, 2019

That’s why we’ve built this guide — to help you build a profitable marketing strategy and succeed in the jungle that is Amazon. Before you build an Amazon marketing strategy, you must ensure your Amazon product pages are ready to receive new shoppers. Amazon Advertising (or Amazon Marketing Services). Amazon SEO.

Marketing Strategy 127

Marketing Strategy Shoppers Affiliate Marketing Price 127

Hubspot Marketing

AUGUST 12, 2022

Sustainable Marketing. While both terms are often used interchangeably, there is a difference between green marketing and sustainability marketing. Green marketing focuses on strategies that promote environmental awareness and protection. Sustainable marketing, on the other hand, is a little broader.

Gen Z 140

Gen Z Education Marketing Marketers 140

Use Insider

APRIL 27, 2020

Build trust and promote loyalty . Marketing for the Cosmetics Boom . Educate Customers About Product Safety, Clean Ingredients, and Environmental Sustainability. You can package existing products, share tips and tricks, or promote top picks with Insider’s InStory. Promote Your Mobile App With Smart Banners.

Marketing Strategy 52

Marketing Strategy Marketing Marketers Promotion 52

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. So, how can you ensure your content marketing makes the right impact? Plus, learn how to combine the two strategies successfully.

Content Marketing 130

Content Marketing Health Inbound Marketing Marketing 130

Sprout Social

MAY 4, 2020

Here’s what you need to do as you plan your digital event and promote it on social. Tie promotion of your event into other comms and big initiatives you have coming up. This post Behind the scenes of Sprout Sessions Digital 2020: How we use social to promote digital events originally appeared on Sprout Social.

Promotion 84

Promotion Thought Leadership CMO B2C 84