SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Hubspot Marketing

SEPTEMBER 9, 2024

Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Image Source What can you do as a marketer?

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing.

Influencer Marketing 142

Influencer Marketing Branding B2C Marketing 142

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

SEPTEMBER 26, 2024

Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively. If you’re seeing a 2% engagement rate in higher education, this is slightly lower than the industry average of 2.43%. Check out the Sprout Social Influencer Directory to find influencer engagement rates in your industry.

User-Generated 120

User-Generated Food Analytics Promotion 120

Martech

OCTOBER 18, 2024

Sponsored Content: Promote organic posts to a wider audience. Thought Leader Ads : A post from an employee or industry expert is marked “Promoted by [company]” and distributed to a targeted audience. Live Event Ads : There are two different types of ads specifically designed to promote live events on a company page.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 134

Influencer Marketing Transform Marketing Marketers 134

Sprout Social

JUNE 18, 2025

According to the State of Influencer Marketing Report , Gen X is almost twice as likely to engage with influencers on Instagram as Boomers. If you’re looking to connect with Gen X on Instagram, it’s strategic to invest in partnerships with influencers and content creators who have a Gen X audience.

User-Generated 120

User-Generated Influencer Marketing Marketing Marketers 120

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

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Influencer Marketing Fashion Marketing Marketers 116

Sprout Social

APRIL 29, 2025

And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting.

Thought Leadership 93

Thought Leadership Education Promotion Entertainment 93

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Promotional emails: Sending offers and promotions to drive sales.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Hootsuite

FEBRUARY 27, 2025

users tend to be well-educated While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated. Heres how to increase your YouTube subscribers and promote your YouTube channel. Source: Statista 10. YouTube U.S. There are 65.3

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Theres a rise in influencer marketing. They also promote a stronger sense of belonging and relatability. Dont be afraid to self-promote. Be adaptable.

Gen Z 100

Gen Z User-Generated eCommerce Promotion 100

Hubspot Marketing

JANUARY 17, 2025

For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. But it was essentially educated guessing at the group level. From this behavior pattern, AI deduced they were likely preparing for seasonal promotions or new product launches.

Transform 116

Transform CMO Influencer Marketing Education 116

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Use this to your advantage.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Hootsuite

OCTOBER 18, 2024

What is social media marketing? Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Hubspot Marketing

MAY 26, 2023

Utilize industry influencers for their thought leadership and reach. Whether you decide to do co-marketing or not, you can't deny the power of influencer marketing. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Admittedly, outreach is arduous. After all, it's brand new.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Martech

JANUARY 25, 2022

.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. HypeAuditor also estimates that the global influencer marketing market will grow from $13.8 Small-scale influencers were shown to have the highest engagement with audiences.

Influencer Marketing 98

Influencer Marketing Marketing Marketers Education 98

Content Marketing Institute

SEPTEMBER 21, 2018

Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. HANDPICKED RELATED CONTENT: Reddit for Marketing?

Promotion 111

Promotion Transform Price Influencer Marketing 111

Hootsuite

OCTOBER 30, 2024

Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Advanced social strategies use targeted ads, influencer partnerships, and UGC campaigns to reach new audiences.

Management 123

Management Entertainment User-Generated Analytics 123

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Just look at this!

Promotion 98

Promotion Marketing Marketers Advertising 98

Vertical Response

AUGUST 5, 2024

Affiliate Marketing Affiliate marketing is another popular method where creators promote products through unique affiliate link and earn commissions on sales. The effectiveness of affiliate marketing often depends on having a suitable niche and a scalable audience.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Sprout Social

APRIL 21, 2025

Social listening, research, monitoring and partnering with influencers will help you learn about the community behaviors and inform how to authentically engage with them. Micro-influencers are often stewards of niche communities, a role they respect when it comes to allowing brands into the space. Ether explains.

Branding 98

Branding Finance Fashion Health 98

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Buffer Marketing

APRIL 21, 2025

Partner with brands on sponsored content In 2025, 77% of brands are planning to use TikTok for influencer marketing. So, promoting a brand's products or services is another great way to make money on TikTok. There are several ways to find brands to partner with as a TikTok influencer.

Affiliate Marketing 91

Affiliate Marketing Promotion User-Generated Product 91

SocialPilot

JUNE 19, 2025

No matter your goal – educate, entertain, or convert, there’s a content format here to match. Multi-Slide Carousels Carousel posts let you share multiple images, graphics, or slides in a single swipeable post, perfect for storytelling, education, or step-by-step content.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. For influencer marketing: Use engagement + view-based EMV.

PR 96

PR User-Generated Transform Thought Leadership 96

Hubspot Marketing

OCTOBER 3, 2022

The top types of creators are educational creators, bloggers, coaches, writers, and artists. 52% of marketers lean on creators to strengthen their social community, and 41% say they want to work with content creators to promote their brand values. Influencer Marketing Hub ). Influencers Club ). ConvertKit ).

Gen Z 144

Gen Z Influencer Marketing Education Marketing 144

Hubspot Marketing

JANUARY 19, 2024

Creators Comparing influencers and creators is like comparing squares and rectangles. Not every creator is an influencer, but all influencers are creators. Content creators are individuals who craft media to entertain or educate viewers. However, not every creator crafts content to promote a brand or generate income.

Gen Z 135

Gen Z Influencer Marketing PR Promotion 135

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 61

Health Influencer Marketing Food Retail 61

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Its that balance between too much and too little that Mischenko cautions marketers to assess deeply. Part of this process is defining your marketing channels.

Transform 83

Transform Marketers Marketing Gen Z 83

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52