Power Digital Marketing

JUNE 3, 2025

Use Email Marketing and Marketing Automation for Nurturing Set up automated email sequences with personalized content to nurture leads over time. Invest in Webinars and Virtual Events for Lead Generation Host educational webinars, industry panels, and live demos to attract engaged prospects.

Key Performance Indicator

SocialPilot

JUNE 27, 2025

Now that you’ve set your SMART goals, it’s time to define the key performance indicators (KPIs) that will help you track real progress. Plan Content That Educates, Entertains, Inspires, and Sells Not every post needs to promote—but every post needs to serve a purpose. Focus on the ones that tie to intent and action.

Thought Leadership

Litmus

DECEMBER 2, 2024

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”

Copywriting

Vertical Response

JUNE 4, 2025

Keeping a close eye on these metrics can help you identify and address issues before they lead to marketing amnesia. Establishing Brand Equity Establishing brand equity is a cornerstone of any successful marketing strategy. Personalizing emails leads to increased relevance and response rates.

Branding

Hootsuite

DECEMBER 3, 2024

If you’re getting followers you didn’t expect, it may be that your target market is evolving, and your content strategy needs to shift accordingly. Or, it could be that you need to double down on crafting content that entertains, educates, and informs the most relevant audience for your brand rather than going for broad appeal.

Analytics

Lynton Web

MAY 8, 2025

It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.

Transform

Lusha

NOVEMBER 18, 2024

Develop Key Performance Indicators (KPIs): Set clear KPIs to track the effectiveness of your RevOps initiatives. These should align with your North Star Metric and provide insights into the effectiveness of your processes and strategies. Next, establish key performance indicators (KPIs) to track your progress.

CRM

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Buffer Marketing

NOVEMBER 25, 2024

Where we’ll walk you through creating a successful influencer marketing strategy step by step, whether you're just starting out or looking to level up your existing program. What is influencer marketing? Source: IZEA Influencer marketing is worth the hype that surrounds it. Educational?

Influencer Marketing

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success. Create a video marketing strategy, says @NobleDigitalOne.

Video Marketing

Sprout Social

OCTOBER 18, 2021

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. Some metrics don’t actually affect your bottom line, and the most important key performance indicators (KPIs) can vary from video to video. Ready to dive in?

Key Performance Indicator

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing

Marketing Insider Group

SEPTEMBER 2, 2020

With 43% of CEOs not understanding marketing’s strategic business goals and 3% of board members having a marketing background, CMOs have the unique challenge of presenting strategies that both educate and demonstrate real results. Why Marketing is Becoming the Growth Driver for Organizations.

CMO

Rock Content

APRIL 12, 2024

He goes on to compare science and art to the yin and yang for today’s marketers. While there are many articles out there on how to create a content marketing strategy, laying out each step for you to follow, little is mentioned about where art and science intersect and how to use this to your advantage.

Marketing Strategy

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Blog Content Marketing.

Content Marketing

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Campaigns that target the consideration stage incorporate continued education but mainly highlight how a company’s offering is different and better solution than its competitors.

Whitepaper

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Let’s explore actionable strategies and examples for each stage.

Customer Journey

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Explainer Videos Remember, explainer videos are a great way to educate your audience.

Content Marketing

Rock Content

FEBRUARY 5, 2021

Your strategy should also include KPIs (Key Performance Indicators) that will indicate whether or not your brand has reached its goals in a specific time frame. They want content that jumps out at them, content that educates or entertains them. Establish A System.

Key Performance Indicator

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. Test and iterate: Continuously test and iterate your marketing strategies based on the insights provided by multi-touch attribution.

Branding

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. Types of Event Marketing. Event Marketing Plan.

Event Marketing

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. How to measure paid, owned and earned media performance.

Key Performance Indicator

Hubspot Marketing

JULY 31, 2019

By the end of this guide, you’ll be able to build a content distribution strategy that gets your content in front of — and consumed by — your audience. Although the content distribution process happens after you create your content, it should be step one of your content marketing strategy. related metrics. Traffic/reach.

PR

Hubspot Marketing

JULY 14, 2022

It’s not enough to simply have a goal for your business’ social media marketing; you also need to keep track of how you are progressing toward the goal. A social media strategy establishes. key performance indicators that you can analyze to monitor your business’ progress toward its social media goals.

Social Media Marketing

Sprout Social

DECEMBER 8, 2022

It’s an educational moment within an immersive visual experience. Educational or how-to content. Explainers and how-to videos are the most popular type of marketing video among brands and consumers. It’s so popular, TikTok formed #LearnOnTikTok , a program to create educational content. ♬ original sound – Allbirds.

Education

Neil Patel

OCTOBER 6, 2020

This is important as marketers who make the effort to plan campaigns and projects are 356% more likely to report success. Here’s what a digital marketing consultant can do for you: 1. Develop an Effective Digital Marketing Strategy. You may already have an idea of what your marketing goals are. Knowledgeable.

Digital Marketing

Scoop.it!

NOVEMBER 29, 2022

SaaS companies use different types of content as a part of their everyday marketing strategy. B2C and B2B content marketing is more than just running a blog, though. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Track your content performance.

Marketing Plan

Rock Content

MAY 3, 2024

Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. ” Imagine a dialogue in which I, with my strategy laid out, seek to discover information such as: Who are you?

Transform

Martech

FEBRUARY 19, 2024

Data-driven decision making Your organization can gain valuable insights into customer behavior and campaign performance when you integrate CRM and marketing automation. This data-driven approach allows marketers to track ROI, measure campaign effectiveness and optimize marketing strategies based on real-time feedback.

CRM

Content Marketing Institute

SEPTEMBER 3, 2018

Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. A good schedule to start with is measuring marketing effectiveness on a monthly basis.

Content Marketing

Hootsuite

JULY 2, 2019

And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. But earning a few extra social media education credentials will spruce up your resume when “I-read-this-online-somewhere” can’t. and “Engaging Your High Value Markets.” Like “What is Social?”

Key Performance Indicator

Duct Tape Marketing

MAY 11, 2012

When we simply create a list of what we might call key performance indicators without the proper focus with which to weight them, it all simply becomes an exercise in collecting. This is the measure of the success of your overriding marketing strategy. For Duct Tape Marketing the metric is usefulness.

Key Performance Indicator

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions.

Digital Marketing

Rock Content

APRIL 21, 2020

Making digital channels are a priority in your marketing strategy development. It isn’t only advised today but it is necessary to have a competitive, attractive voice to stand out in the market. So, how about knowing better what can you do to make your marketing campaign shine? Develop a strategy.

Marketing Strategy

Marketing Insider Group

JULY 27, 2015

EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it. Since the beginning, however, sharing customer success has been at the forefront of its marketing strategy. Educational content: Zuora’s Academy. The types of content most requested?

Content Marketing

Rock Content

MAY 13, 2020

If your company is interested in making business agreements and has a long-term purchase cycle, Outbound Marketing strategies may be a good investment. For that to happen, you need to understand what Digital Marketing is and its processes. What is Outbound Marketing. Outbound Marketing is an active prospecting process.

Outbound Marketing

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. What are you looking to accomplish with your next SaaS content marketing campaign?

Marketing Strategy