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How to manage social media content creation across networks

Sprout Social

Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. A tool like Sprout can enhance your content calendar process by providing a platform where you can schedule posts, track their performance ‌and manage all your content in one place.

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Crayola’s YouTube content strategy colors outside the lines

Sprout Social

Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. But he says YouTube is the only channel where they exclusively publish video content making it the perfect place for the experimentation that has led to massive growth.

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How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Marketing

A content calendar is the place where you slot your social media posts. Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. Once you set your goals, it’s best to convert them into KPIs or key performance indicators.

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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

This is where you keep things fresh and remind them why they stuck around in the first place. Quick tip: Emails are key here—keep it personal, engaging, and consistent. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place.

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First response time: How to win over customers with quick replies

Sprout Social

Train your customer care teams to prioritize FRT According to the Index, only 30% of brands have a customer care process and tools in place to actively engage with customers on social media. However, it’s not enough to just have a social media process in place. Get your team on the same page with FRT expectations.

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How to use micro-moments to capture customer intent in real-time

Martech

To succeed, your brand must deliver the right message at the right time and in the right place. 4 types of micro-moments: Opportunities to connect and convert Micro-moments fall into four key categories, each offering a unique chance for marketers to engage with consumers meaningfully. They’re brief, constant and decisive.

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SEO For Roofers: 6-Step Guide to Attract More Leads

Backlinko

Add Keywords to Your Pages The first places to add your keywords are your title tags and meta descriptions. This is where educating your audience about roof maintenance provides added value. One of the main aspects of on-page SEO involves adding the keywords you just found in the previous step to corresponding pages on your site.

SEO