SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115

Health Millennials Transform Retail 115

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

SEO 113

SEO Logistics User-Generated Finance 113

Martech

JANUARY 13, 2025

CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content. government passed the Communications Decency Act of 1996, including Section 230, which shields platforms from liability for user-generated content.

Law 130

Law User-Generated Email Marketing Education 130

Sprout Social

NOVEMBER 20, 2024

Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” So how do you navigate the challenge of disrupting the feed?

Entertainment 111

Entertainment Education User-Generated Retail 111

Marketing Insider Group

NOVEMBER 18, 2024

For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. A different approach might focus more on user-generated content, interactive polls, or influencer collaborations if engagement is the priority.

User-Generated 98

User-Generated Education Promotion Management 98

Search Engine Land

JULY 26, 2024

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries.

CRM 107

CRM User-Generated Advertisers Advertising 107

Hubspot Marketing

NOVEMBER 14, 2024

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux , Runway , and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. Misaligned expectations.

User-Generated 115

User-Generated CMO Education Communications 115

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. of LinkedIn users identify as men and 43.6%

User-Generated 114

User-Generated Education Real Estate Transform 114

Martech

DECEMBER 17, 2024

To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. For marketers, the most significant change will be the replacement of preheaders with AI-generated summaries. Instead, Apple’s AI will generate summaries based on the email content.

Email Marketing 119

Email Marketing Copywriting User-Generated Promotion 119

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Demographics and usage According to LinkedIn : It has more than 830 million users worldwide. The United States has the most LinkedIn users at over 180 million. billion by 2027.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. Feeds and timelines have become entirely unique to the individual, based on user preferences. Users’ primary reasons for scrolling Instagram are to connect with friends and family and alleviate boredom.

Gen Z 125

Gen Z Branding Millennials Entertainment 125

Martech

DECEMBER 11, 2024

Dig deeper: AI transformation: How to prepare your marketing team Data scientists: The insight generators within AI integration Data scientists turn raw data into valuable insights. Change management experts: Driving AI adoption Change management experts ensure smooth adoption of AI across the organization.

Transform 111

Transform Key Performance Indicator User-Generated Communications 111

Hubspot Marketing

JULY 12, 2024

However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. Plus, I get all the best advice from users who enjoy the platform as much as I do. After all, new communities pop up every day. Some are free , some are paid.

Branding 109

Branding User-Generated Millennials Education 109

Martech

JULY 12, 2024

European regulations continue to set precedents for increasing restrictions on user data collection. In addition to setting clear KPIs, it’s critical from the start of any change in process or tools that you establish strong data governance and ownership in your organization and secure buy-in from end users across business and tech teams.

Transform 116

Transform User-Generated Law Marketing Mix 116

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. We spoke with Grimes and White to get the inside scoop on what it takes to develop a high-impact social media strategy for higher education institutions.

Education 135

Education Transform Copywriting Communications 135

Sprout Social

SEPTEMBER 10, 2024

With our newest publishing endpoints in our Public API , social teams can instantly send content from project or content management tools to draft posts in Sprout. Case auto-assignment* let managers instantly delegate new cases based on individual agent availability and capacity, balancing workloads across the team.

Social Media Marketing 123

Social Media Marketing User-Generated Education Customer 123

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 127

User-Generated Food Transform Marketing 127

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

User-Generated 131

User-Generated Social Media Marketing Marketing Marketers 131

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform 130

Transform Analytics User-Generated Education 130

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Large language models (LLMs).

Transform 116

Transform User-Generated SEO Communications 116

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

MAY 20, 2025

TikTok has a thriving niche community, known as FinTok, which features approachable micro- and macro-influencers who are offering younger generations free financial education in the form of bite-sized videos. Impact of FinTok across generations and locations For many, financial advice was passed down or self-taught.

Gen Z 80

Gen Z Finance User-Generated Millennials 80

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? Why does all of this matter?

Thought Leadership 96

Thought Leadership Whitepaper User-Generated Price 96

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. The primary purpose of marketing is sales. SEO has compounding benefits.

SEO 126

SEO Gen Z Finance Transform 126

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively.

User-Generated 123

User-Generated Food Analytics Promotion 123

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

OCTOBER 30, 2024

Making educated guesses First and shockingly common, they guess. Most businesses out there are making educated guesses about their customers. The goal is to understand the 20% of your customers that generate 80% of your profits. Users use your solution to create a specific outcome. The patient was just the user.

Customer 121

Customer User-Generated Education Analytics 121

Hubspot Marketing

APRIL 30, 2025

Early in my SEO career, I generated two million clicks for an ecommerce store. I had no idea how to generate a keyword strategy for buyers. They are seeking general information or education to clarify the issue. For example, a sales manager might research: Why doesnt my team follow up with leads? The problem?

SEO 105

SEO CRM User-Generated Education 105

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. Accurately target customers Facebook has a lot of user data and allows marketers to use it when targeting their audiences. What are the benefits of advertising on Facebook?

Advertisers 113

Advertisers Advertising User-Generated Management 113

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Psst: Need help getting started?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Hubspot Marketing

SEPTEMBER 11, 2024

Waste of time for less frequent users. There’s a learning curve that comes with many of these tools, so if an organization is a one-time user looking to analyze a small set of applications, it may not be as much of a time-saver and so not worth the cost. User interface. Customization. Pricing: Custom 2.

Price 119

Price CRM User-Generated Analytics 119

Martech

FEBRUARY 12, 2025

Nearly half (48.8%) of director/VP roles said developing creative or personalized campaigns was a top challenge, followed by 32% of demand generation marketers. AI can help improve personalization, optimize user engagement and streamline decision making. Image credit: The Marketing Geeks, 2025 State of Demand Gen Report.

User-Generated 103

User-Generated Education Management Customer 103

Martech

DECEMBER 16, 2024

Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users. Also, the user base and revenue skyrocketed by 3,900%. The real job of marketing isn’t to generate clicks.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Search Engine Land

AUGUST 1, 2024

mobile users use voice search every day. Python While SQL for SEOs is most closely related to data analysis within Google Analytics or your data lake, you can deputize Python to do any number of things, including, but not limited to: Identifying user intent. You need to carefully explore how to increase your visibility in ChatGPT.

SEO 98

SEO PR User-Generated Education 98

Hubspot Marketing

NOVEMBER 20, 2024

Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]. You see, AI content generators are built on existing content commonly gathered from the Internet. This is how they “learn.” So, how do you do it?

User-Generated 134

User-Generated Thought Leadership Branding Management 134

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. Integration with HubSpot’s native Content Management platform.

Price 130

Price SEO User-Generated Management 130