Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Understand your audience. Understand your audience.

Marketing Plan 74

Marketing Plan Content Marketing B2C Whitepaper 74

Hubspot Marketing

FEBRUARY 27, 2023

72% of marketers work with influencers/creators on Instagram. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. 53% of marketers say Instagram has high ROI. Source ) 31. Source ) 33.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

SmartBrief - Marketing

MARCH 17, 2024

With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways. By getting in front of these three influencer trends, marketers can better position themselves and their organization for success.

Influencer Marketing 98

Influencer Marketing Health Transform Marketing 98

Hubspot Marketing

APRIL 18, 2022

As a result of this, 68% of B2B marketers plan to increase their investment in influencer marketing in 2022. B2C marketers are having better luck – 51% report high ROI, 12% more than B2B marketers. A Focus on Educational and Authentic Content. Only 4% of B2B marketers say it offered the highest ROI.

B2C 111

B2C Market Trends Marketing Marketers 111

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 83

Product Marketing Product Content Marketing Whitepaper 83

Martech

DECEMBER 26, 2023

Each has its own target audience expertise and product preferences. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need.

Partner Marketing 107

Partner Marketing Manufacturing Thought Leadership Marketing 107

Hubspot Marketing

MARCH 28, 2023

7% of social media marketers believe that Twitter is the most effective for building an active community on social media, higher than LinkedIn but less effective than Instagram at 26%. 6% of social media marketers think Twitter offers the highest ROI when selling products directly in the app. Twitter Marketing ) 12.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. First, let’s uncover why building a YouTube marketing strategy is important. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. Product tutorial.

Entertainment 130

Entertainment Education Food User-Generated 130

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Social media could be the future of e-commerce.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Neil Patel

FEBRUARY 3, 2023

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. The SERPs Are Becoming Their Own Destination In this era of “discovery,” consumers are looking for products and services that can help them make decisions from everywhere, including search engines. Whether you use ChatGPT , Copy.ai

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 123

Entertainment Marketing Marketers User-Generated 123

Martech

MAY 9, 2022

It would be nice to respond with “acquire these ten products, and then you’ll be all set,” but unfortunately, that’s not how marketing works. Many factors impact product selection: marketing objectives, budget, composition and skills of the marketing team, and the market and competitive environment.

CRM 75

CRM Marketing Marketers Marketing Plan 75

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Product reviews.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 74

Entertainment Video Marketing Thought Leadership Education 74

Martech

DECEMBER 6, 2023

She also suggests using preference centers, which let users dictate the frequency of emails, as well as the categories and products included in the messages. Marketing should also be advising the team managing the authentication, Carr said, because any change at the DNS level could cause a serious problem.

Email Marketing 130

Email Marketing User-Generated B2C Education 130

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand.

Content Marketing 135

Content Marketing Customer Marketing Marketers 135

Rock Content

JULY 22, 2020

How about finding out more about these options and the benefits of this strategy for your planning? What are the 7 types of live video to be used in your marketing plan? Take a look at the main reasons to adopt this strategy to your Digital Marketing plan ! Educational. Keep reading! What is live video?

Marketing Strategy 109

Marketing Strategy User-Generated Education Marketing 109

Hubspot Marketing

FEBRUARY 13, 2023

Instagram is used by 65% of social media marketers, coming just behind Facebook at 67%. 29% of social media marketers plan to invest the most in Instagram over any other platform, and 52% plan to increase their investment in the platform in 2023 — while another 39% will keep it the same. Product adoption?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. The insights they capture should inform our campaigns, our content and our marketing plans overall.

Transform 139

Transform Customer Acquisition Social Media Marketing Marketing 139

Sprout Social

FEBRUARY 27, 2023

It’s the practice of marketing your product or business as women-friendly while supporting patriarchal norms behind the scenes. We’ve established that going generic won’t pay off, so here are some ideas to get your Women’s History Month marketing plan and social media activism started. There’s one caveat though.

Education 117

Education Manufacturing Law CMO 117

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention. Product showcases, reviews and recommendations. Skits and memes.

Gen Z 123

Gen Z Entertainment Law Fashion 123

Pam Didner

SEPTEMBER 8, 2021

Self-help books can be useful as you educate yourself, but it’s key to become aware of your specific styles, strengths, and weaknesses because no one knows you better than you do. She talks about business strategy first, then the positioning of your products, as well as the overall marketing plan.

Marketing 121

Marketing Marketers CMO Marketing Plan 121

Martech

MAY 18, 2023

However, engagement through “pull marketing” is the way to go if you want enduring success. You must provide consistent long-form content that educates, informs and entertains your target audience to draw them in and convert them to loyal followers. Avoid having “sales breath” in your content by only promoting products.

Content Marketing 126

Content Marketing Health Inbound Marketing Marketing 126

Neil Patel

APRIL 20, 2021

Education is the key to success in business but I’m not just talking about your college or university; I’m talking about self-education. To learn how to get the contribution margin ratio, you subtract the variable costs of producing a product or service from the overall sale price of the product or service.

Shipping 119

Shipping Price eCommerce Education 119

Buffer Marketing

FEBRUARY 13, 2024

  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  🗓️ On the hunt for more fun calendar dates to add to your social media marketing plan?

Branding 96

Branding Social Media Marketing Food Marketing Plan 96

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. In order to do that, I need to market the value of my team internally. Dig deeper: What is marketing operations and who are MOps professionals?

CMO 97

CMO Marketing Marketers Education 97

Pam Didner

SEPTEMBER 13, 2022

Assemble a marketing team to determine the percentage of email campaigns or social media posts that heavily rely on content. Some may be announcements or product promotions. Another important tip for content marketers to demonstrate content ROI is to co-own campaigns and demand generation metrics as part of the marketing plan.

Content Marketing 91

Content Marketing Outbound Marketing User-Generated Marketing 91

Rock Content

JULY 27, 2023

Marketers from different industries usually face challenges such as brand building, creating authority, lead generation, and creating content that really engages and educates the audience. As a marketer at Rock Content, I have also faced this challenge. With all these steps well defined, it’s now time to work on promotion!

Education 77

Education Marketing Marketers Communications 77

Marketing Insider Group

MAY 23, 2021

You need high production quality to win virtual audiences over. Above all else, focus on tailoring the event content to the audience’s needs , and put up an excellent production quality to engage your audience. Having a digital sketch artist illustrate keynotes from live educational sessions could be a great point of entertainment.

Entertainment 123

Entertainment Food Education Communications 123

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. As the name already suggests, it uses audiovisual content to promote a product or service. Which are the best video marketing examples to use in your strategy?

Video Marketing 78

Video Marketing Education User-Generated Marketing 78

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Rather than pushing a product or service upon them, you want to draw people to your law firm. A pull, rather than push, strategy is referred to as inbound marketing. Create Content That Educates.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. It’s also a cost-effective way to educate and entertain your audience. Product updates.

Email Marketing 101

Email Marketing Whitepaper Marketing Marketers 101

Pam Didner

JUNE 2, 2022

If you decide to eliminate certain features of your products, will that decision make your existing accounts angry? How will that impact the projected revenue or future product roadmap? Then, your business strategy and revenue model will guide sales goals, marketing planning, content marketing efforts, and sales enablement.

Transform 83

Transform B2C Marketing Marketers 83

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. It was mainly responsible for product launch campaigns and advertising initiatives. The first step is education.

CMO 136

CMO Finance Key Performance Indicator Transform 136

Hootsuite

OCTOBER 25, 2021

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. Build brand loyalty. Customer personas.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142