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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Inform and educate potential customers. Digital marketing like SEO, email, and social media. Entice customers to renew and upgrade.

CMO 120
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3 strategies to navigate change as digital privacy evolves

Martech

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 116
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Deliver Results With A Search-Driven Marketing Plan

Marketing Insider Group

Why should any marketer consider a search-driven marketing plan? Unfortunately, many marketing plans are built with a few minor modifications to the previous year’s plans and some new buzz words added in. Through a search-driven marketing plan, you are using the words your customers use.

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Rethinking the marketing planning process for an agile world

Martech

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. Old habits, bad habits. And that’s okay.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Psst: Need help getting started?

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How to Run Law Firm Marketing Campaigns That Work

Neil Patel

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Create Content That Educates.

Law 139
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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges. 2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season.