Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Use this to your advantage.

Manufacturing

Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. We will take a closer look at how Gen X uses each of these channels and how you can tailor your social marketing strategy to reach them.

User-Generated

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. LinkedIn users are millennials Millennials are the largest generation of U.S. LinkedIn age demographics 1. 54% of U.S.

Gen Z

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (discuss software development and code) Education industries r/Engineering: 682k members (connect with engineers and students) r/Philosophy: 18 million members (join in-depth philosophical discussions) r/AskHistorians: 2.3

Branding

Vertical Response

JULY 7, 2024

Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Video content on YouTube can take many forms, from long-form educational videos to short, engaging YouTube Shorts. With over 2.5

Gen Z

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” ” Understanding these groups lets you create marketing campaigns that speak to each segment’s needs and boost conversions.

Health

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z

Hootsuite

MAY 1, 2025

Why are influencer marketing campaigns so effective? Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Educational content or tutorials Learning is fun, ok?

Influencer Marketing

Sprout Social

JULY 15, 2025

As a vehicle for educational health content, TikTok can reach billions of people. A study by MyFitnessPal and Dublin City University found that 87% of Millennial and Gen Z TikTok users have turned to the app for help with a health issue instead of family or medical professionals.

Health

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions.

Email Marketing

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. But even robust data can fall flat without the right story to tie it to business goals.

Gen Z

Neil Patel

JUNE 10, 2025

Experiential marketing, on the other hand, is built to stay in people’s minds for a while. And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Key Takeaways Experiential marketing thrives on active participation and multi-sensory engagement.

Gen Z

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. What Is the Best Digital Marketing Strategy for Financial Services? Why is content marketing important for financial services? Because finance is complex and trust-driven.

Digital Marketing

SocialPilot

JUNE 26, 2025

Instead, you should focus on short videos, educational carousels, quick tips, customer shoutouts, and more. People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise.

Gen Z

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%).

Gen Z

Marketing Insider Group

APRIL 29, 2025

Millennials and Gen Zers now represent more than 70% of B2B buyers.[2] Your reps should educate, consult, and provide value through insights and use-case expertise. Is your marketing strategy evolving fast enough to meet the modern buyer’s expectations? Those that don’t? They’ll be left behind.

CRM

SocialPilot

JULY 14, 2025

LinkedIn: Their video posts stay under 45 seconds with subtitles, soft visuals, and educational context tailored for scrolling professionals. How to Let Social Signals Guide Your Strategy? based digital lifestyle brand for millennial women, actively tracks high-performing carousels and quotes on Instagram.

Real Estate

Set Up

MAY 20, 2025

In a conversation with Nate Bigger , Founder + CEO of MONPURE and the leader behind the brands marketing strategy, we heard firsthand how the company is navigating the beauty landscape with authenticity, science-led storytelling, and a deep understanding of the emotional side of self-care. Brands like MONPURE are ahead of the curve.

Gen Z

Litmus

AUGUST 6, 2025

Our recent research found that AI-generated email marketing faces a trust divide along generational lines—trust increased with younger generations like Millennials (38%) and Gen Z (38%). After subscribers have met your brand, you can start to work toward the first sale. AI writing tools like Copy.ai

Retail

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. 22% of U.S.

Gen Z

Martech

FEBRUARY 19, 2025

However, marketers must understand and work with TikTok’s culture to succeed. This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. Table of contents Why use TikTok for B2B marketing? Why use TikTok for B2B marketing? Also: 18.2%

Gen Z

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. billion by 2026.

Education

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

Education

Hubspot Marketing

MARCH 12, 2020

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Integrated Media Planning.

Marketing Strategy

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. Edison Research ). Edison Research ).

Gen Z

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. At this point, marketers know that they should be leveraging video in their marketing strategy. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Image Source. Image Source.

Gen Z

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy

Marketing Insider Group

MAY 1, 2023

Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. 91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Benefits of Video Marketing 6.

Video Marketing

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. These demographics, plus other Facebook statistics and more detailed Facebook demographics , are integral to any smart Facebook marketing strategy. Craft a compelling message. 75% of U.S. 74% of U.S. 42% of U.S.

Gen Z

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue.

Whitepaper