Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

Place 78

Place Whitepaper Finance Price 78

Search Engine Land

MAY 12, 2023

What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? Here they can learn more about your niche, find solutions to their problems, get relevant information, and even discover more about your products or services.

Whitepaper 94

Whitepaper eBook SEO Education 94

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Exposure Ninja

JUNE 7, 2022

LinkedIn is a different landscape from other social media platforms – users have joined the platform to look at professional content rather than entertainment content, so it’s important to keep that in mind when creating your LinkedIn marketing strategy. They also have data on the education level of their users.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Self-guided learning via audio and visual educational content. Ride the AI wave to level up your content marketing strategy. Interactive tools that allow pros to explore on their own terms.

Whitepaper 107

Whitepaper Education Content Marketing Marketing Strategy 107

Rock Content

APRIL 6, 2023

Outstanding products and excellent customer service are no longer enough to help a business succeed. That depends on your content needs and current goals for your digital marketing strategy. Their primary job is crafting compelling written content designed to market a product or otherwise interest an audience in a brand.

Whitepaper 91

Whitepaper Finance Copywriting Law 91

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 60

Product Whitepaper Product Marketing Management 60

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. New products they love. This suggests that SEO needs to be tied more closely to influencer marketing. Social media is not a strategy.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Perfecting your website should always be your first step towards improving your digital marketing strategy.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Marketing Insider Group

JANUARY 3, 2023

Onboarding is the first chance for your team to deliver and delight through communication, videos, guides, and emails that welcome new customers, offer value, and create a strong foundation with your team, products, and services. Educational content is helpful content. Personalize, Personalize, Personalize. Show Your Appreciation.

Customer 136

Customer Whitepaper eBook Education 136

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. A broader perspective on marketing: Agency writers have a greater perspective of the marketing world at large.

Content Marketing 108

Content Marketing Whitepaper Marketing Marketers 108

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. Try to diversify and customize your messages, track the results, and then adjust your strategy as needed.

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 85

Product Marketing Product Content Marketing Whitepaper 85

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Marketing Insider Group

OCTOBER 20, 2020

In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level.

Thought Leadership 137

Thought Leadership Whitepaper Promotion Marketing 137

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. Consideration.

Whitepaper 95

Whitepaper Email Marketing Customer Journey Education 95

Rock Content

SEPTEMBER 17, 2020

In its development, it is necessary to generate leads , educate them, and build brand awareness. This strategy is essential for brands to keep relevant and able to sell more and constantly. A lead nurturing campaign is a strategy for building relationships with potential customers. Why use this strategy? Generate sales.

Whitepaper 75

Whitepaper Inbound Marketing Education eBook 75

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Lead generation is about capturing demand.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. To conduct this process, countless tech companies already invest in the production of content for various channels, which continually raises the consumer’s expectations. .

User-Generated 131

User-Generated eBook Education Whitepaper 131

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Tip 5: Boosting sales of industrial consumables and standard products Email marketing can also be a powerful tool for driving sales.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Find new ways to integrate marketing channels. B2C websites may be able to focus content solely on product information.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketing 84

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. To get started, here are three steps to building a successful employee advocacy strategy: 1.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Neil Patel

APRIL 1, 2021

As a result, you could stand out from the crowd with strategies designed for those most likely to be interested in your products or services. Can Help Optimize Your Marketing Budget. While most brands aim their marketing at the broader market, niche marketing allows you to market a product or service to a specific group.

Whitepaper 96

Whitepaper Millennials Marketing Marketers 96

Marketing Insider Group

MAY 31, 2023

This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. In fact, more than 50% of marketers adapt their strategies according to customer data. So, how do you map the customer journey? Consideration.

Customer Journey 103

Customer Journey Customer Whitepaper Marketing 103

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Orbit Media Studios

JUNE 20, 2023

Content strategy ends up meaning different things to different folks. This makes it hard to define and measure, which is never a good thing in marketing. To me, that strategy definition will help guide the content plan, where decisions around channels, topics, and publishing frequency/volume are reflected.”

Whitepaper 84

Whitepaper Content Marketing Management Education 84

Sprout Social

JULY 1, 2021

A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. Each one plays a role in your overall strategy. These four SEO types combine to create your SEO strategy at a high level. There are a few different elements to B2B SEO.

SEO 121

SEO B2C PR Whitepaper 121

Litmus

OCTOBER 25, 2022

Day one just got under way, kicking off two days of action-packed education and inspiration. Lisa Wester (Senior Email & Marketing Automation Manager, Emerson ) shared why it’s vital to put the customer first and what that looks like for marketing orgs—including examples of how her team evolved from product- to customer-centric.

Whitepaper 90

Whitepaper Email Marketing Marketing Mix Management 90

Neil Patel

DECEMBER 3, 2021

By collaborating with subject matter experts, you can ensure the final product is engaging, accurate, and high-performing. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy. Improve your EAT Score. Streamline Content Creation. How do you become a subject matter expert?

Whitepaper 127

Whitepaper Price Advertising Advertisers 127

Hubspot Marketing

APRIL 21, 2022

What information will help them to identify their problem(s) and that our product or service is designed to solve them? The content you want to provide them should speak to their current needs, not jump straight into product-focused content. Whitepapers. Product demos. Identify awareness stage content.

Price 145

Price CRM Marketing Marketers 145

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing?

Product Marketing 90

Product Marketing Marketing Strategy Product Whitepaper 90

TechWyse

MARCH 8, 2023

Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. Lead generation involves employing strategies to help you identify, engage and convert potential users interested in using your products and services. So how do you nurture and pull them into your sales funnel?

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. In 2016, YouTube released a whitepaper that made some waves. Of course, for all the impressive jargon, this whitepaper wasn’t a tell-all.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145