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However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.
Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.
Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. What is ChatGPT search? Even more, genAI tools are being used across the buying journey.
Plus, I get all the best advice from users who enjoy the platform as much as I do. The first example I think of is an interest-based Facebook Group (my millennial is showing). Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g., This community is easy to join.
million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.
Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. In contrast, educational materials, newsletters and company updates struggle to capture audience attention.
Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?
Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.
SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.
Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Table of Contents What is education marketing?
Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5
What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.
Encourage user-generated content (UGC): More on that shortly. Share educational content to build trust. An experiment by Conductor found consumers who read early-stage educational content are 131% more likely to buy from a brand immediately after than those who don’t. Encourage and highlight user-generated content (UGC).
Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Use OwlyWriter to: Instantly generate new social media postsand ads!
However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.
For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Then, create tailored email sequences for each stage like elcome series for new sign-ups or upgrade campaigns for power users on basic plans.
According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. They go all-in on employee-led content and do it well. They also understand their audience.
Read on to learn about the video platform’s age, geography, gender, education, and household demographics. Over 90% of 18-44 year old American internet users watch videos on YouTube. Over 80% of 45-64 year old American internet users watch videos on YouTube. YouTube Education Demographics. 2019 YouTube Demographics.
But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%
Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.
Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care.
Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.
According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.
In a B2B selling process, youre managing more user needs and touch points. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. social responsibility) User-generated content. And how much revenue are they generating? Right behind them is Gen Z.
Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users.
. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.
Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. As this content continues to evolve with each new generation, marketers should continue researching video consumers' interests, hobbies, and behaviors. Each new generation has watched more online video than the last.
36% of millennial consumers trust recommendations from people they follow more than traditional ads. Educational content or tutorials Learning is fun, ok? A flood of content, complete with giant Lego sculptures, that helped generate serious hype before the product even hit the shelves. Heres why: The trust factor. The result?
The companies with the most effective lead generation strategies have 71% more brand-focused marketing roles on their teams. Trends impacting ROI in 2025 These trends make one thing clear: Social delivers marketing ROI when it functions as a product education, customer support and community channel all at once.
52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix.
Keep reading to find out more about the user demographics of every major social media network. . General social media demographics. It has a daily and monthly active user base that far exceeds the population of any one country, and still continues to grow each year. Daily active users: 1.623 billion. Table of contents.
Some of the highlights include: Ken’s Malibu Dreamhouse that was listed on Airbnb Barbie-themed co-branded products with brands like Crocks, XBOX, BEIS, and Homesick Candles An experiential Barbie-themed boat cruise in Boston The Barbie meme generator However, Warner Bros. The cover featured her set in a pink futuristic city.
In short, the Twitter population is younger, wealthier, and more educated than the average American. With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here. How many Twitter users are there in 2020? In the United States, 80% of tweets are created by just 10% of users.
Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. 433 million users are nothing to sniff at either.
B2C brands can leverage content marketing to build brand awareness, educate customers, and foster trust. Generational Considerations. There are lots of differences between Baby Boomers and millennials. If your product targets women under 40, most of those buyers are millennials now. Seek out user-generated content (UGC).
More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. This is a great example of how you can leverage user-generated content in your strategy. More Explainer or Educational Videos.
Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. That’s why we built this easy-to-use caption creator designed for social media power users and beginners alike. Arguably the most time-consuming of them all is copywriting.
While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. LinkedIn user statistics. LinkedIn has 675 million monthly users . To put that number in context, Instagram currently has 1 billion users , and Facebook has 2.5
As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Source: Wyzowl.
Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.
User-generated content. User-generated content (UGC) is content your audience creates that features your business/brand that is not paid for by your business. Educational content. Educational content shares helpful information with audiences that helps them reach their goals and meet their needs.
In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI. The buying journey can be long.
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