Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.

SEO

Sprout Social

JUNE 26, 2025

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first.

User-Generated

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. What is ChatGPT search? Even more, genAI tools are being used across the buying journey.

Gen Z

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Then, create tailored email sequences for each stage like elcome series for new sign-ups or upgrade campaigns for power users on basic plans.

Health

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

Encourage user-generated content (UGC): More on that shortly. Share educational content to build trust. An experiment by Conductor found consumers who read early-stage educational content are 131% more likely to buy from a brand immediately after than those who don’t. Encourage and highlight user-generated content (UGC).

Manufacturing

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. They go all-in on employee-led content and do it well. They also understand their audience.

Gen Z

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. social responsibility) User-generated content. And how much revenue are they generating? Right behind them is Gen Z.

Transform

Sprout Social

MARCH 27, 2025

Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users.

Gen Z

Sprout Social

MARCH 26, 2025

. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.

Entertainment

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Educational content or tutorials Learning is fun, ok? A flood of content, complete with giant Lego sculptures, that helped generate serious hype before the product even hit the shelves. Heres why: The trust factor. The result?

Influencer Marketing

Sprout Social

JULY 15, 2025

As a vehicle for educational health content, TikTok can reach billions of people. Users are getting advice from peers and influencers, some of which are healthcare professionals active on TikTok. More and more, HealthTok users are turning to the app for insight on their health instead of a doctor.

Health

SocialPilot

JUNE 19, 2025

No matter your goal – educate, entertain, or convert, there’s a content format here to match. Multi-Slide Carousels Carousel posts let you share multiple images, graphics, or slides in a single swipeable post, perfect for storytelling, education, or step-by-step content.

Thought Leadership

Sprout Social

JULY 9, 2025

His educational content and coaching insights make him a top pick for serious lifters and industry professionals. When it comes to social media, influencers in this space typically emphasise lifestyle balance, mental wellness and functional training, which resonates with audiences from Gen X to millennials and Gen Z. TikTok: 294.7K

Branding

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. But you can gauge its effectiveness by tracking event engagement, brand mentions, and the volume and reach of user-generated content. What is Experiential Marketing?

Gen Z

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care.

Gen Z

Hubspot Marketing

JUNE 17, 2025

If you’re selling to business buyers, you’ll be pressed to show value-per-dollar from day one, and you’ll really need to turn current users into internal brand champions. Consider structuring the trial so that users can fully customize or personalize their experience. In short, you must build trust with your buyers.

Branding

Vertical Response

NOVEMBER 20, 2024

Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing

Power Digital Marketing

JUNE 3, 2025

Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. For You Page (FYP): TikTok’s algorithm-powered homepage, curated for each user. This is your guide to building one. Lead with the hook.

Marketing Strategy

Power Digital Marketing

JUNE 8, 2025

Understanding how to leverage them based on user intent, funnel stage, and campaign goals is the difference between mediocre performance and full-funnel efficiency. But it doesn’t generate demand. Visual platforms like TikTok and Instagram are made for storytelling and product education. Millennial moms? Want Gen Z?

Gen Z

Exposure Ninja

MAY 2, 2025

In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI. The buying journey can be long.

Digital Marketing

Sprout Social

MAY 29, 2025

The companies with the most effective lead generation strategies have 71% more brand-focused marketing roles on their teams. Trends impacting ROI in 2025 These trends make one thing clear: Social delivers marketing ROI when it functions as a product education, customer support and community channel all at once.

Gen Z

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

SocialPilot

JULY 14, 2025

billion global social media users and platforms now prioritizing relevance, behavior, and keyword signals, acting to break through the algorithmic clutter is harder than ever. If your link doesn’t clearly tell users what’s next or why it matters, they scroll on. They’re placed exactly where users are primed to click.

Real Estate

Marketing Insider Group

APRIL 29, 2025

Millennials and Gen Zers now represent more than 70% of B2B buyers.[2] Buyers want to see who you’ve helped, what results you’ve delivered, and what real users think. Your reps should educate, consult, and provide value through insights and use-case expertise. Here’s what they’re doing right.

CRM

SocialPilot

JULY 4, 2025

Throwback: Our first website looked like this… From 0 to 10,000 users – what we learned… (timeline carousel) How SocialPilot started: One frustrated freelancer, one big idea It took 3 failed versions before this finally clicked. We almost gave up at 100 users. Here’s what saved us. Today we passed 100,000. Only 100 seats.

Thought Leadership

Litmus

AUGUST 6, 2025

Our recent research found that AI-generated email marketing faces a trust divide along generational lines—trust increased with younger generations like Millennials (38%) and Gen Z (38%). Beware Dark Mode Dark Mode is the default for many mobile users, particularly in Apple Mail. AI writing tools like Copy.ai

Retail

SocialPilot

JULY 14, 2025

Current position and education: Enter your current job title and company for your professional role. For education, list your highest degree or most relevant qualification. Creating viral LinkedIn content was the topic of our recent webinar held with Aidan, who generated 240M+ views at The Marketing Millennials.

Millennials

Martech

FEBRUARY 19, 2025

This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. million users and Brazil has 98.59

Gen Z

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy