Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively.

User-Generated

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Demographics and usage According to LinkedIn : It has more than 830 million users worldwide. The United States has the most LinkedIn users at over 180 million. billion by 2027.

User-Generated

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform

Sprout Social

JUNE 11, 2025

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?

Branding

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services.

Gen Z

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Feature customer testimonials or user-generated content. Time-sensitive promotional offers.

Non-Profit

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown.

Digital Marketing

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. The primary purpose of marketing is sales.

SEO

Sprout Social

JUNE 26, 2025

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing

Sprout Social

JANUARY 22, 2025

Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Its also an opportunity to build business relationships and grow your team.

Marketing Strategy

Martech

JUNE 11, 2025

The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. And that kind of experience-led growth relies heavily on strong product marketing.

Branding

Hubspot Marketing

JULY 12, 2024

Plus, I get all the best advice from users who enjoy the platform as much as I do. While conversations are generally led by the community members, brands can encourage engagement through user-generated campaigns and targeted conversation starters. This community is easy to join. SaaS, internet providers, DIY, etc.)

Branding

Backlinko

JULY 15, 2025

Someone who has never heard of your solution needs education, while someone comparing options needs proof that your product is best. Then, go to “ Reports ” → “ Engagement ” → “ Landing Pages ”: This report shows you which pages users land on first when they visit your site. An email list is the #1 content promotion tool on the planet.

Customer

Litmus

NOVEMBER 20, 2024

Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. appeared first on Litmus.

Gen Z

Backlinko

DECEMBER 6, 2024

He generates most of his websites traffic with SEO and YouTube content. Interactive quizzes and polls: Create content that fosters a deeper connection with your audience YouTube videos: Create videos that offer educational tutorials related to your industry The best ToFu content strategy will depend on your specific industry and audience.

Customer Journey

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. If you’re writing an educational post, it makes sense to have a longer caption. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post. At a glance: 13 ways to get more followers on Instagram 1. Use relevant hashtags 9.

Social Media Marketing

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Content marketing: Educates and inspires at every stage with valuable content.

Management

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Reddit is… interesting.

Marketers

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. Then, create tailored email sequences for each stage like elcome series for new sign-ups or upgrade campaigns for power users on basic plans.

Health

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. Tailor content to each platform Know your audience.

Whitepaper

Hubspot Marketing

NOVEMBER 15, 2024

Inform and educate potential customers. Direct sales conversations and promotions. The uniform brand presence a la Apple can help you generate more revenue. For instance, user- or employee-generated content can be especially valuable in providing the authenticity customers crave. Central to these needs?

CMO

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding

Litmus

OCTOBER 17, 2024

They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. Loyalty programs: emails that promote exclusive rewards and benefits for returning customers, encouraging them to participate in loyalty programs.

Email Marketing

Martech

AUGUST 19, 2024

When designing this page, ensure that it aligns closely with the personalized ads that brought users there, maintaining consistent messaging and visuals for a seamless user experience. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

Key Performance Indicator

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Sixty-four percent of marketers have worked with micro-influencers in the last year, and 47% say this group generated the most marketing success. Dont be afraid to self-promote.

Gen Z

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing? Psst: Need help getting started?

Social Media Marketing

Neil Patel

JUNE 25, 2025

Personalize Your Promotions Any brand can turn on a drip campaign and automatically send identical emails to every subscriber. Instead, personalize your promotions. From Facebook groups to Discord communities , these spaces are ideal for investing in engagement, collecting user-generated content, and gathering customer feedback.

Shoppers

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. Encourage user-generated content (UGC): More on that shortly.

Manufacturing

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first.

User-Generated

Hubspot Marketing

MARCH 3, 2025

But users werent converting, and growth stalled. For example, many trial users hit a wall right after signing up. They struggled to get started, so we built educational content and onboarding flows designed to guide them. Effective SaaS marketing goes beyond generating leads. Something was off. Who are you targeting?

Customer Acquisition

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding

Search Engine Land

SEPTEMBER 17, 2024

Discovering video content in the era of social search The way users discover and interact with video content on social media platforms, with social search at the core, has already evolved the way users interact with social content. This means social search doesn’t rely on assuming the user’s intent.

Key Performance Indicator