Jeff Bullas

MAY 22, 2025

Why it matters: They’re revolutionizing communication in marketing, education, and customer service by providing scalable, personalized video and interactive experiences—often indistinguishable from real people. Surprising fact : The AI avatars market was valued at $5.9 Surprising fact: As of early 2025, over 1.4

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Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Knowledge graphs.

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Martech

DECEMBER 16, 2024

Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users. Also, the user base and revenue skyrocketed by 3,900%. The real job of marketing isn’t to generate clicks.

Marketing Strategy

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

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Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.

SEO

Martech

JULY 12, 2024

European regulations continue to set precedents for increasing restrictions on user data collection. In addition to setting clear KPIs, it’s critical from the start of any change in process or tools that you establish strong data governance and ownership in your organization and secure buy-in from end users across business and tech teams.

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Sprout Social

JUNE 11, 2025

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?

Branding

Search Engine Land

SEPTEMBER 11, 2024

This transforms the audit from a mere list of problems into a strategic roadmap for improvement. Start with keyword changes before automated technical audits While automated tools can be valuable for gathering initial data, relying solely on a list of issues generated by these tools comes with significant drawbacks. Processing.

SEO

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated

Buffer Marketing

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. One creator I love who creates educational content is Alexis Nikole , who nerds out on all things foraging.

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Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. Generative AI is redefining the B2B buying journey. What is ChatGPT search?

Gen Z

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing

Jeff Bullas

JUNE 27, 2025

In the news On June 15, 2025 , Baidu hosted a 6‑hour livestream with dual AI avatars of Luo Yonghao—powered by its ERNIE model—acting as co‑hosts and interacting in real time and generating 13 million views during the livestream. Opportunities : Monetize generative tracks for games, ads, and YouTube libraries.

Non-Profit

Martech

MAY 30, 2025

Hello, generating direct, synthesized answers. the next-gen search era, where users rely on summarized results, B2B marketers must adapt how they: Build visibility. The rise of AI Overviews: A new discovery paradigm AI-generated search responses are increasingly becoming the first impression of your brand. Measure performance.

PR

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing. The reason?

CMO

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. of LinkedIn users identify as men and 43.6%

User-Generated

Sprout Social

JUNE 26, 2025

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. billion , influencer marketing in Australia is transforming not only how people engage but how they spend.

Influencer Marketing

Neil Patel

JUNE 25, 2025

From Facebook groups to Discord communities , these spaces are ideal for investing in engagement, collecting user-generated content, and gathering customer feedback. Each Wrapped is tailored to the user, which means unique summaries for every subscriber. HubSpot is a software company first and an education provider second.

Shoppers

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Right behind them is Gen Z.

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Backlinko

JULY 15, 2025

Someone who has never heard of your solution needs education, while someone comparing options needs proof that your product is best. Then, go to “ Reports ” → “ Engagement ” → “ Landing Pages ”: This report shows you which pages users land on first when they visit your site. But forget what you’ve been taught in the past.

Customer

AWeber

AUGUST 1, 2025

Benefit-driven: "[Specific Benefit] Without [Common Drawback]" Example transformation: Weak: "Marketing Tips" Strong: "5 Marketing Strategies That Increased Our Revenue 40% This Quarter" Writing Scannable Content Newsletter content must accommodate scanning behavior. Effective newsletter headlines combine clarity with curiosity.

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Jeff Bullas

JUNE 18, 2025

But in this noisy world of ChatGPT-generated thought soup, a few voices still manage to cut through. They’re thinkers, builders, and educators. Andrew is a leading figure in AI education and research. His focus is very much on AI education at all levels. #2. They teach. They question. These aren’t hype machines.

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Hubspot Marketing

MARCH 3, 2025

But users werent converting, and growth stalled. This collaboration transformed our strategy. For example, many trial users hit a wall right after signing up. They struggled to get started, so we built educational content and onboarding flows designed to guide them. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations.

Real Estate

Sprout Social

MAY 21, 2025

They also posted content generated by their employees and a post-event photo dump. The video honors the brands heritage, while centering topics like AI and innovation andmost importantlytheir products end user. The brands campaign is generating major media buzz, with outlets like Adweek celebrating its success and originality.

Branding

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Measurable: Use metrics like engagement rate, clicks, or conversions.

Thought Leadership

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? Demand generation drives action. It’s a tricky balance. Take HubSpot, for example. The takeaway?

Branding

Hubspot Marketing

APRIL 23, 2025

UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. She told me about a product launch where they heavily relied on PR and assumed media coverage alone would generate conversions. Source In fact, Duolingos TikTok has become a masterclass in viral content, consistently generating earned media.

PR

SocialPilot

JUNE 19, 2025

No matter your goal – educate, entertain, or convert, there’s a content format here to match. Multi-Slide Carousels Carousel posts let you share multiple images, graphics, or slides in a single swipeable post, perfect for storytelling, education, or step-by-step content.

Thought Leadership

Marketing Insider Group

JULY 7, 2025

A piece might attract thousands of clicks but generate little actual engagement or sales impact. Users expect tailored experiences that speak directly to their interests, needs, and stage in the buying process. White papers build credibility and generate high-quality leads. Instead, savvy teams look at: Time on page.

Whitepaper

Buffer Marketing

MARCH 5, 2025

Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.” How many goals should you have?

Social Media Marketing

Backlinko

JANUARY 23, 2025

Others, like Google Flights and Google Hotels, keep users within Googles ecosystem. These include organic search traffic, revenue, and user engagement. Step 2: Conduct Keyword Research Google advises creating content for users, not solely to rank for keywords. Search Intent: The purpose behind a user’s search query.

SEO

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks.

Gen Z

SocialPilot

JULY 21, 2025

In addition, showcasing user-generated content and testimonials adds another layer of trust, letting your customers speak on your behalf. Problem 6: “Our digital transformation is dragging — we can’t keep up.” Generate leads? Mix up content types : educational, behind-the-scenes, user-generated content, and promotions.

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Scoop.it!

JULY 12, 2024

This article will discuss how you can use AI to generate content ideas and its impact on content discovery. For example, a chatbot can learn and provide quick and efficient responses by analyzing user behavior. This way it is much easier for users to get trustworthy information.

User-Generated

SocialPilot

JULY 17, 2024

Social Media Benchmarks by Industry The social media landscape is vast and constantly transforming. Twitter average click-through-rate: 0.65% Education Social Media Benchmarks The education industry has started extensively leveraging social media to disseminate information and engage with students and guardians.

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