Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K “We create content that educates customers so they feel empowered to have more informed conversations with pros. For instance, they used their product features to create the State of Video live event.

SEO

Hubspot Marketing

SEPTEMBER 23, 2024

But don’t worry; Subaru‘s short-form video for Subaru Loves Learning proves that you don’t need all that for impactful visual storytelling. The video features real voice messages from educators thanking Subaru for adopting their classrooms and providing the necessities to their students.

Food

Marketing Insider Group

MARCH 17, 2025

Prioritize Video Marketing Video content dominates online engagement, and its not slowing down. Whether its short-form content on TikTok and Instagram Reels or long-form educational videos on YouTube, people prefer visual content over text.

User-Generated

Hubspot Marketing

MAY 20, 2025

Zumba builds this environment by working with education specialists who train new Zumba instructors and get them steeped in the brands inclusive culture. Like Zumba, video marketing platform Wista focuses on amplifying diverse voices. HubSpot acquires more customers through multilingual content marketing.

Marketing Strategy

Duct Tape Marketing

AUGUST 30, 2024

Content and Advertising: Use these tools to educate and engage potential customers. For instance, if we observe a rising trend in video content consumption and it aligns with the business strategy, it’s essential to weave video marketing into our growth plans to effectively capture and engage our client’s target audience.

Marketing Strategy

Martech

MAY 1, 2025

Even the best one-minute video cannot close a complex B2B deal on its own. What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. What type of video content do we need? But the most effective B2B video content does three things: Answers questions.

Gen Z

Buffer Marketing

FEBRUARY 18, 2025

Plus, the right conference does two things at once: gives you access to top-tier education and opens doors to incredible networking opportunities. VidSummit Best for : Video creators, marketers, and entrepreneurs VidSummit focuses on the business of content creation, with an emphasis on monetization, video marketing, and audience growth.

Social Media Marketing

Hubspot Marketing

MAY 7, 2025

The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025. If you want to keep up with the current state of social video marketing, YouTube is essential. But by keeping these resources handy, you can learn as you go.

Social Media Marketing

Backlinko

JULY 1, 2025

Pet supplement brand Adored Beast Apothecary’s newsletter is a great example of how to mix education with subtle promotion. For example, this issue opens with fun, educational content on dog behavior. It’s a smooth transition from education to solution. (So This keeps pet owners engaged and builds trust.

Marketing

SocialPilot

MARCH 9, 2025

Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge. Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. How to Use Video Marketing?

Real Estate

Lynton Web

MAY 8, 2025

Video Marketing Video content creates powerful emotional connections that static text simply cannot match. Virtual program samplers give prospects an immersive taste of programming through 360 video experiences that showcase energy and atmosphere.

Marketing Strategy

Neil Patel

MAY 30, 2025

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? Content Marketing to Generate Leads Blog posts are a key part of content marketing for manufacturers.

Manufacturing

Buffer Marketing

JANUARY 30, 2025

Are certain formats (videos, carousels, memes, text posts) consistently outperforming others? If short-form videos generate the most engagement, prioritize them. If educational carousels drive conversions, create more of them. As Gigi Robinson , creator economy educator and speaker, said, “Some people blow up.

User-Generated

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Videos help products come alive so consumers have a better idea of what to expect before buying. Source Whats next?

eCommerce

Exposure Ninja

APRIL 25, 2025

Demand for Video Content Isn’t Slowing Down Video continues to dominate the content marketing trends in 2025. According to Wyzowl’s report , 93% of marketers plan to spend the same or more time on video marketing in 2025, and 68% of marketers who don’t currently use video plan to start in 2025.

Market Trends

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing

Sprout Social

MAY 29, 2025

Trends impacting ROI in 2025 These trends make one thing clear: Social delivers marketing ROI when it functions as a product education, customer support and community channel all at once. To succeed, marketers must move past separating content, care and commerce and work to connect all three intentionally and visibly on each network.

Gen Z

Martech

FEBRUARY 19, 2025

Share thought leadership and expertise: Create educational content that addresses the audience’s pain points and showcases a unique perspective to establish the brand as a thought leader in the industry. Create educational videos: Make videos that teach the audience something new, positioning the brand as an expert in its niche.

Gen Z

Duct Tape Marketing

APRIL 23, 2025

During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand. We explored how customer trust, video marketing, and self-service tools aren’t just trendsthey’re necessities in todays AI-influenced digital landscape.

Price

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down , higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. Here are the top 12 higher education marketing trends of 2023.

Education

Marketing Insider Group

MAY 1, 2023

We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Benefits of Video Marketing 6.

Video Marketing

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. For this purpose, use short videos distributed as widely as possible. Cheat Sheet for Middle-of-the-Funnel-Video Strategy.

Video Marketing

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing

Search Engine Journal

JANUARY 23, 2023

Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals. The post Video Marketing: An In-Depth Guide For Every Business Owner Today appeared first on Search Engine Journal.

Video Marketing

Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Video Marketing

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The post Twitter launches new ‘Unskippable’ video marketing series appeared first on Search Engine Land.

Video Marketing

Rock Content

OCTOBER 7, 2020

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? What is the importance of investing in B2B marketing videos?

Video Marketing

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing

OnPassive Marketing

OCTOBER 18, 2022

But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. How will VR affect the way businesses create and distribute video content? New Skills Required: Creating compelling VR videos requires different skills than traditional video production.

Video Marketing

OnPassive Marketing

JUNE 25, 2022

Video marketing is a popular marketing tactic that offers the potential for businesses to get exposed to more online viewers. This blog will teach you the top video marketing tips that can help your small business get ahead. What Are The Top Video Marketing Tips For Small Businesses?

Video Marketing

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. It’s just that simple to begin a video marketing strategy. Now press record.

Video Marketing

Hubspot Marketing

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use videos to educate customers.

Branding

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing

Hubspot Marketing

JULY 28, 2020

Now, with video being accessible on every major social media network, they are learning to rely more heavily on this type of content in their research phase. While brands are seeing higher engagement than ever from video marketing , consumers increasingly expect to see this type of content from brands.

Gen Z