Vertical Response

MAY 24, 2024

Need email inspiration that drives results? Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. From compelling subject lines to irresistible calls to action—every prompt is a click away from upping your email game. The secret lies in email marketing prompts.

Email Marketing 66

Email Marketing Law Customer Journey Marketing 66

Search Engine Land

APRIL 29, 2024

B2B lead generation through paid search is constantly evolving. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences.

eBook 95

eBook Whitepaper Copywriting Education 95

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Branding 139

Branding Transform Marketing Marketers 139

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads.

Whitepaper 121

Whitepaper Marketing Marketers User-Generated 121

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Search Engine Land

APRIL 12, 2024

Impact on sales. During testing, TikTok researchers discovered that AI avatars haven’t generated as many e-commerce sales as human influencers. During testing, TikTok researchers discovered that AI avatars haven’t generated as many e-commerce sales as human influencers. Why we care.

User-Generated 113

User-Generated Advertising Advertisers Promotion 113

Martech

APRIL 19, 2024

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Meta saw 16.6%

Social Media Marketing 109

Social Media Marketing B2C Whitepaper Marketing 109

AWeber

MAY 22, 2024

Ever wonder why some businesses have a knack for achieving their marketing goals? Driving sales and leads is vital to any profit-based business. A landing page is where a visitor “lands” after clicking a call-to-action (CTA) link on a search engine results page, ad, email, blog post, or social media content.

Whitepaper 90

Whitepaper Copywriting User-Generated Promotion 90

Martech

MARCH 14, 2024

Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. The CX announcements included new support for marketing, sales and service. I think we’re seeing a shift back to a laser focus on customers.”

Customer 93

Customer Communications Product Place 93

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” ” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty.

Customer 98

Customer Analytics CRM Product 98

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. How valuable is a clickthrough rate?

Email Marketing 137

Email Marketing Analytics User-Generated Marketing 137

Martech

MAY 16, 2024

Market Insights compares similar businesses for benchmarking performance. Amplify10 is an SaaS AI-powered sales execution solution. Formerly known as Featurewave, Amplify10 provides AI-driven contextual guidance throughout the entire sales cycle, addressing the evolving needs of both buyers and sellers. A group of U.S.

User-Generated 105

User-Generated Market Research Communications Customer 105

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox. Identify who is visiting your site with name, email and more.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles.

Marketing 119

Marketing Marketers Management Customer 119

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

CRM 118

CRM Transform User-Generated Marketing 118

Customers.ai

JANUARY 2, 2024

Our journey at WordStream, mastering Facebook and Google Ad campaigns for countless companies, revealed a critical gap: the traditional ad spend model was not serving millions of businesses effectively. I was inspired to innovate in the field of lead generation. How Customers.ai How Customers.ai Thus, Customers.ai What is Customers.ai?

Transform 118

Transform Outbound Marketing CRM B2C 118

Hubspot Marketing

MAY 27, 2024

Most marketers say it consistently delivers a better ROI than any other social media platform. So, I’ll share an overview of some of my Facebook marketing strategies to help you drive engagement and conversions, along with insights from other marketing experts. I bet you may feel the same way if you’re new to Facebook marketing.

Gen Z 125

Gen Z Customer Journey Advertising Advertisers 125

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. They are just as interested in making sales, if not more so, than the sellers themselves. They are just as interested in making sales, if not more so, than the sellers themselves.

Marketing Strategy 125

Marketing Strategy Shoppers eCommerce Advertising 125

Search Engine Land

MAY 16, 2024

B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. A common example here is asking a cold prospect to request a demo, which is a leap of faith that will very rarely be rewarded with positive ROI or pestering prospects that download content to engage with sales.

User-Generated 110

User-Generated Education Branding Promotion 110

Digital Marketer

MARCH 1, 2024

In the same way, lead generation is the lifeline of businesses. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Content Marketing 7.5 Content marketing goes beyond promoting products. Want to get certified in Content Marketing? This trust is a key factor in lead generation.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content.

Whitepaper 117

Whitepaper Thought Leadership User-Generated Key Performance Indicator 117

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Here are a few innovative content marketing examples for your blog: 1.

Content Marketing 86

Content Marketing User-Generated Marketing Marketers 86

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Effective orchestration and performance measurement: This helps marketers track the performance of their campaigns and make necessary adjustments.

User-Generated 115

User-Generated Personalized Marketing Product Customer 115

Customers.ai

FEBRUARY 6, 2024

After all, people want sales. The thing is, top of the funnel marketing is the first step in driving those sales. It’s the first step in turning strangers into customers and focusing on awareness and engagement rather than direct sales. What is top-of-funnel marketing? What are the parts of a marketing funnel?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO.

Transform 121

Transform User-Generated Marketing Marketers 121

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. Reverse IP lookup is dead and it’s time for sales and marketing teams to evolve. See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced?

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Search Engine Land

JANUARY 11, 2024

Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds. Retail Media Creative Studio enables advertisers to generate banner ad creatives in seconds simply by inputting a product’s URL. ” Generate tailor-made headline options using preferred words and phrases. Why we care.

Transform 116

Transform Retail Advertising Advertisers 116

Hubspot Marketing

MAY 23, 2024

Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. Small businesses need tools.

CRM 100

CRM User-Generated Transform Digital Marketing 100

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 102

PR Customer loyalty User-Generated Marketing 102

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promotion 104

Promotion B2C Retail Direct Mail 104

Search Engine Land

SEPTEMBER 7, 2023

In 2022, Black Friday online sales totaled over $9.12 billion , and Cyber Monday sales totaled over $11.3 These events are a great opportunity for retailers to boost sales and generate excitement for the holiday season and for people to shop all at discounted rates. Personalize your emails. Offer exclusive deals.

Shipping 135

Shipping Millennials SEO Email Marketing 135

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. They are no longer anonymous!

User-Generated 120

User-Generated Health B2C Analytics 120

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Marketing Qualified Lead (MQL). Sales Qualified Lead (SQL). What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Customer Journey 125

Customer Journey Email Marketing Marketing Marketers 125

Unbounce

MAY 13, 2024

How to prioritize A/B testing ideas Building a culture of marketing experimentation SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. He was recently named the “The 2018 Marketer to Watch,” in the under 46 category, by his mother.

Price 105

Price eCommerce User-Generated Copywriting 105