Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 74

PR Customer loyalty User-Generated Marketing 74

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Real-time campaign optimization. LinkedIn also advises leveraging CRM data through tools like the Revenue Attribution Report to connect marketing efforts with sales success.

Finance 119

Finance Health CRM New Technology 119

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Support for personalization and optimization. Terms of the deal were not disclosed.

Retail 92

Retail Customer Journey Management Customer 92

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. What is content marketing ROI? Content marketing ROI is the return on investment from your content marketing efforts. Staff salaries.

Content Marketing 118

Content Marketing User-Generated Customer Journey Marketing 118

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Use the best practices in this guide as the foundational building blocks for success on TikTok.” Campaign setup.

Advertising 116

Advertising Advertisers Search Marketers Marketing 116

Search Engine Land

FEBRUARY 13, 2024

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. The new email series was first flagged Chris Ridley, Head of Paid Media at Evoluted , on X. Why we care.

Advertising 105

Advertising Advertisers Management Search Marketers 105

Lynton Web

JANUARY 26, 2024

Successful marketing requires more than just catching your audience's eye — you need to keep them engaged and guide them through your company's sales funnel! Typically, it involves email marketing. In HubSpot, you can treat potential customers this way by enrolling them in appropriate email lead nurtures.

Customer 105

Customer Education Analytics Communications 105

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

Analytics 111

Analytics Key Performance Indicator Email Marketing Place 111

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. What is martech optimization?

CRM 100

CRM New Technology Marketing Marketers 100

Unbounce

MAY 13, 2024

How to prioritize A/B testing ideas Building a culture of marketing experimentation SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. He was recently named the “The 2018 Marketer to Watch,” in the under 46 category, by his mother.

Price 105

Price eCommerce User-Generated Copywriting 105

Search Engine Land

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Whitepaper 94

Whitepaper Digital Marketing Marketing Marketers 94

Litmus

JULY 18, 2023

And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. With inboxes being so crowded during this season, it might be beneficial to not concentrate your email marketing efforts around the holidays. appeared first on Litmus.

Shoppers 124

Shoppers Email Marketing Marketing Marketers 124

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Whitepaper 94

Whitepaper Digital Marketing Email Marketing Marketing 94

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 121

Transform CMO Marketing Marketers 121

Search Engine Land

MARCH 4, 2024

PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax campaigns can help you reach a wider audince and automate online advertising optimization, making them ideal for those lacking time or resources for manual channel optimization.

Advertising 123

Advertising Advertisers User-Generated Management 123

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Abandoned cart emails.

User-Generated 126

User-Generated Email Marketing B2C Marketing 126

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. This question becomes more frequent as major ESPs rush to release their own version.)

Email Marketing 127

Email Marketing User-Generated Marketing Marketers 127

Unbounce

MAY 15, 2024

/ Conversion optimization 12 CRO metrics to track conversion rate optimization performance By Josh Gallant. But with conversion rate optimization (CRO) in particular, what should you be measuring to make sure you’re managing the right things? Where’s the leak in your marketing funnel?

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketing 128

Search Engine Land

APRIL 30, 2024

Your Core Web Vitals are just a small part of a site’s SEO, but it’s one of the areas that you should spend time on optimizing because it can make a big difference (e.g., The INP is 50 ms, so it’s still in the green and doesn’t need optimization. Get the daily newsletter search marketers rely on. conversions). What can you do?

eCommerce 100

eCommerce SEO Search Marketers Marketing 100

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

eCommerce 133

eCommerce Law Shipping Email Marketing 133

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Successful B2B lead generation campaigns will prioritize hyper-personalization, delivering customized content across various channels, including email, social media and PPC.

eBook 96

eBook Whitepaper Copywriting Education 96

Vertical Response

JANUARY 14, 2024

Email newsletters have become an essential tool for marketers to reach their audience effectively. In today’s digital landscape, where social media platforms constantly change algorithms and organic reach continues to decline, email newsletters provide a direct line of communication with your subscribers.

Communications 94

Communications Entertainment Promotion User-Generated 94

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Business email address Subscribe Processing.

Outbound Marketing 114

Outbound Marketing Transform Customer Journey Marketing 114

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

Customer Journey 115

Customer Journey SEO Logistics Customer 115

Martech

OCTOBER 30, 2023

We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Below, we look at each factor that you need to consider to be successful in email.

Email Marketing 115

Email Marketing Marketing Strategy Marketing Marketers 115

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 131

Product SEO Copywriting eCommerce 131

Search Engine Land

MARCH 28, 2024

To encourage other companies to follow suit and contribute to “building a more inspired Internet,” Pinterest published a new document titled ‘Field Guide to Non-Engagement Signals’ Why we care. Field guide. ” Get the daily newsletter search marketers rely on. Key takeaways. Improving user retention.

User-Generated 88

User-Generated Management Search Marketers Product 88

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Landing page optimization.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Shipping 111

Search Engine Land

APRIL 16, 2024

Local Guides program, reviews, photos, manual edits). Consistency in name, address and phone number (NAP) has long been crucial for local search optimization. Dig deeper: How to follow Google Business Profile guidelines Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

SEO 103

SEO Place Management Branding 103

Litmus

FEBRUARY 29, 2024

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing.

Customer Journey 88

Customer Journey Marketing Marketers User-Generated 88

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Why define your customer journey map?

Customer Journey 129

Customer Journey SEO Customer Logistics 129

Customers.ai

NOVEMBER 28, 2023

We need to make the extra effort to minimize abandonment and optimize the overall conversion funnel. Let’s explore 12 pre-cart abandonment strategies to address these challenges and guide potential customers back into the sales journey. Identify who is visiting your site with name, email and more. Get 50 contacts for free !

Shipping 113

Shipping Outbound Marketing eCommerce Promotion 113

Rock Content

MAY 9, 2024

As marketing professionals at Rock Content, we’ve been following this shift to understand how it impacts organic traffic and marketing strategies across different industries. ” Instead of just listing links, SGE combines data from travel blogs, government tourism websites, and user reviews to create a concise guide.

Health 94

Health User-Generated Finance Advertising 94

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Search Engine Land

JANUARY 11, 2024

This solution has the potential to minimize the back-and-forth between creative and media teams during editing tasks, freeing up time for increased investment in strategic activities, such as audience analysis, to enhance optimization effectiveness. Automated optimization. ” Get the daily newsletter search marketers rely on.

Transform 118

Transform Retail Advertising Advertisers 118