article thumbnail

LinkedIn influencer marketing: Untapped opportunity

SmartBrief - Marketing

Investment in influencer marketing is expected to exceed $10 billion in the U.S. But doing it right requires more than money — it requires marketers to constantly evaluate which platforms offer the most impact. Marketers may currently overlook the power of LinkedIn influencer marketing, but they shouldn’t.

article thumbnail

If I could double your email revenue, would you listen to me?

Martech

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

50% of B2B marketers won’t reach 2024 goals

Martech

The channels most used for lead gen were email marketing and social media, followed by influencer marketing and display marketing, with content syndication coming in eighth place.

CMO
article thumbnail

Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

They could tarnish not only your brands name but also email marketing as a channel. Most advice on writing effective subject lines includes at least a brief reminder not to deceive or mislead subscribers into opening an email. Because they appear bogus, I don’t feel compelled to open the emails. As we saw in No.

article thumbnail

A spicy marketing lesson from Ed Sheeran

Businesses Grow

This is a great lesson literally pointing to the future of influencer marketing, and I kept forgetting to blog about it. It’s a 24-year-old TikTok star, Influencer marketing has entered a new phase. About a year ago, singer Ed Sheeran partnered with Heinz on a new hot sauce. It isn’t P&G.

article thumbnail

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

Hubspot Marketing

Email marketing seemed like a natural starting point for us. For example, during the experiment, our AI analyzed a lead from an organic cold brew coffee company who had downloaded influencer marketing resources. But here's the thing about big results: They dont come from trying everything at once.

article thumbnail

Key marketing lessons from startup to scale-up

Martech

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. For example, businesses earn an average of $5.78

CRM