Marketing Insider Group

JULY 21, 2025

Use email marketing to get the word out about your portfolio. Email marketing may seem out of date, but don’t write it off just yet! Sending personalized, targeted emails can be a fantastic way to keep your portfolio in front of potential clients or employers.

Marketing Strategy

Martech

MAY 5, 2025

The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are rigidly defined. A blueprint for the way Positionless Marketers achieve this level of independence and mastery is Stephen R.

Transform

Sachs Marketing Group

APRIL 30, 2025

Outreach marketing can help boost business growth by increasing website exposure, promoting products or services, and driving sales and revenue. By leveraging outreach marketing, businesses can tap into new markets and reach potential customers who may not have been aware of their offerings.

Marketing Strategy

Lusha

NOVEMBER 18, 2024

Email marketing: Setting up automated email campaigns that nurture leads through the sales funnel, saving time and resources. Are you looking to: Increase market share? Expand into new markets? Improve profitability? Your RevOps strategy should support these goals.

CRM

Lusha

NOVEMBER 18, 2024

Growth : Are they facing obstacles to growing their business or entering new markets? Features : Look for features that support your cold-calling process, such as call tracking, lead scoring, and email integration. Customer Happiness : Do they need help meeting customer expectations or losing customers?

CRM

Vertical Response

JULY 1, 2025

On the other hand, market penetration pricing aims to set lower prices initially to attract new customers and increase market presence. This approach is particularly useful when entering a new market or launching a new product.

Price

Marketing Insider Group

MARCH 10, 2025

Whether managing an influx of new customers or refining loyalty programs, outsourced CRM services provide the flexibility needed to support business objectives. Expanding product lines, entering new markets, or launching promotional campaigns increases customer interactions.

Transform

Hubspot Marketing

JULY 10, 2025

Select a CRM that accommodates future expansion into new markets, product lines, or geographic territories without requiring complete system replacement. Factor in licensing costs, implementation fees, training expenses, and ongoing maintenance when projecting CRM investment over multiple years.

Manufacturing

Businesses Grow

AUGUST 14, 2024

In a new Marketing Companion podcast episode, Sara Wilson and I tackle some fascinating issues, including the role of community momentum in the current U.S. political climate, the unifying role of TikTok, startup marketing strategist, and big brand opportunities and challenges.

Branding

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing

Adobe Experience Cloud Blog

MARCH 4, 2015

Your Marketing Efforts Need to Be Where Your Prospects Are. While digital advertising, email marketing, and industry conferences are bastions of the marketing arsenal, it’s time to realize that website engagement is just as crucial for nurturing and lead generation.

New Markets

AWeber

MARCH 16, 2023

The marketing funnel is a tool that helps you visualize the customer journey, or the path a prospect takes as they become familiar with your company, from introduction to conversion (and hopefully beyond). Your marketing funnel should include the following 5 stages: awareness, consideration, conversion, loyalty, and advocacy.

Email Marketing

Sprout Social

MAY 25, 2016

No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success.

Email Marketing

Martech

OCTOBER 25, 2022

I was watching the news this morning, as I always do, and a commentator claimed to be surprised that the Christmas/holiday sales had been pulled back so far. Because retail and email marketers on the front lines know that the holiday season is going to happen a lot sooner this year than it has in the past. Why the spit-take?

Email Marketing

Marketing Insider Group

OCTOBER 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 5, 2010 Subscribe The New Marketing Accountability Share The most popular posts on B2B Marketing Insider over the last few (..)

New Markets

Vertical Response

SEPTEMBER 19, 2022

Are you looking for ideas for your next email marketing newsletter? 1 Share the good news. One newsletter idea is to share the good news with your customers. This could be news about your company, such as a new product launch or expansion into new markets. If so, you’re in luck!

Email Marketing

Vertical Response

MAY 14, 2023

How to effectively use emojis in email marketing Are you looking to add a splash of fun and personality to your email marketing efforts? But if you’re not careful, using emojis in emails can also do more harm than good – let’s explore how you can use them effectively. We’re expanding to new markets!

Email Marketing

Martech

JANUARY 9, 2023

The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly try to differentiate on the ability to scale (especially to new marketing channels), usability, ease of implementation and customer experience features. Core and advanced functionalities of an MAP. Predictive analytics.

Marketing Automation Platform

Martech

MARCH 31, 2023

” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said. Contracting niche experts for limited projects is another matter.

Marketers

Duct Tape Marketing

MARCH 18, 2016

Four Steps to Launching an Email Marketing Campaign written by Guest Post read more at Duct Tape Marketing. Email marketing is a creative technique businesses have long used to reach people who could potentially be interested in their company. Choose an Email Marketing Software. Conclusion.

Email Marketing

Martech

MARCH 31, 2023

” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said. Contracting niche experts for limited projects is another matter.

Marketers

Calvyn Lee Blog

JANUARY 18, 2022

What you need to know is the Digital Marketing professional Certificate (DMPC) Program. Expand your knowledge and explore your potential toward digital marketing. Billboards and email marketing are both part of digital marketing: True. News articles. What methods should you invest on? Organic search.

Digital Marketing

Adobe Experience Cloud Blog

APRIL 3, 2015

In my previous post, I discussed why website engagement is the new marketing “must-have”. As with any other marketing strategy, how you calculate a budget typically depends on the extent of the potential reach and derived impact. Email marketing, paid media campaigns, and conferences have marketing value.

Thought Leadership

Litmus

NOVEMBER 27, 2019

Among all the changes in marketing and the trends that come and go, there’s one channel that remains unique and powerful: email. There’s a lot to love about email (which we’ll dive into in a minute), but the biggest advantage of email marketing is the subscriber. Beyond that, visibility falls off quickly.

Email Marketing

Sprout Social

JUNE 10, 2021

The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. In one survey on email marketing success, the ROI average was a $42 return on every dollar the brand invests into email marketing. Advantages of newsletters for marketing.

Marketers

Sprout Social

JUNE 3, 2021

Whether it’s managing customer relationships, winning over leads or uncovering new marketing opportunities, this list can serve as the foundation of a powerful marketing stack. Check out the categories below to get started: Social media marketing tools. Email marketing tools. Email marketing tools.

Digital Marketing

Martech

MAY 25, 2022

Although you don’t want to be completely beholden to legacy systems, you do need to consider how your new marketing technology integrates with current, and quite possibly, future systems. As such, let’s take a look at aesthetic considerations for a couple of marketing solutions, including: • Conversational chat technology.

Whitepaper

Martech

DECEMBER 15, 2023

Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget. Marketing automation makes tasks like email marketing and social media posting efficient and scalable. Personalization using these tools improves customer engagement.

Marketing Automation Platform

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook

Martech

OCTOBER 28, 2021

Perhaps it will never be possible to do absolutely everything in the same platform, let alone the same dashboard, but that’s the condition to which marketing and workplace technology is aspiring. Email marketers in search of new marketing technology to meet challenges .

Law

Hubspot Marketing

MAY 14, 2019

Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter.

Stealth Marketing

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Engagement.

Non-Profit

CXL

FEBRUARY 3, 2022

Bill.com penetrated this market by taking over a company already in it and reported increased fourth-quarter earnings of $78.3 Growth marketers can penetrate a new market by running experiments like : Sales and promotions. Acquisitions can quickly increase your market share and bring in new customers.

Customer Journey

Adobe Experience Cloud Blog

NOVEMBER 5, 2015

Marketing automation transforms the everyday marketer into a modern marketing professional, allowing them to talk with their customers versus at them, a hallmark of a sound engagement marketing practice. Core Features of Marketing Automation. Out with the old, in with the new!

Thought Leadership

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing

Businesses Grow

FEBRUARY 28, 2024

In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message.

Gen Z