Martech

JULY 26, 2024

Personalized email campaigns : Leverage dynamic email marketing to send personalized content and offers based on user behavior and preferences. Social media engagement : Maintain an active presence on social media, utilizing platforms like LinkedIn, Twitter and Instagram to drive traffic back to your website.

Transform

Exposure Ninja

MAY 2, 2025

Email Marketing People don’t sign up for pensions, switch accountants, or choose a mortgage broker overnight they research, compare, and return when they’re ready. Email marketing is what keeps your brand front of mind during these different stages. And we didn’t get these results by guessing.

Digital Marketing

Martech

NOVEMBER 13, 2024

It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more. Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts with ads served across a wide range of platforms, including LinkedIn, connected TV and audio ads.

B2C

Vertical Response

JUNE 18, 2025

Marketing teams spend countless hours on repetitive tasks that could be automated, from manually importing contacts to scheduling messages across multiple marketing channels. This not only saves time but also ensures that marketing efforts are consistent and targeted throughout the customer journey.

Transform

Duct Tape Marketing

AUGUST 22, 2024

ActiveCampaign is that rare platform that's affordable, easy to use, and capable of handling even the most complex marketing automation needs. They provide every new customer with one-on-one personal training and free migrations from your current marketing automation or email marketing provider.

CMO

Martech

APRIL 23, 2025

.” Use: “Grab the 3-step playbook that helps B2B marketers cut lead cost by 40% (no email required).” ” Use: “See how top-performing marketing teams build attribution models without hiring an analyst.” ” Instead of: “Join our webinar.”

Whitepaper

Hubspot Marketing

NOVEMBER 25, 2024

One business might send bi-weekly how-to guides and best practices in its industry; another might send weekly interviews with master marketers (that was a shameless plug for a newsletter I sometimes write for ). What’s most important to understand is how B2B newsletters differ from traditional email marketing.

Promotion

Martech

APRIL 15, 2025

Performance marketer Louis Halton Davies said that Google keeps stacking the chips in its favor when it comes to consent rules. The argument that people dont object is not a fair one as most people have no idea that companies they buy from or provide information to might upload that information to an ad platform like Google Ads.

Non-Profit

Animalz blog

JULY 8, 2025

In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. So we used our performance marketing model to calculate the content’s return on spending.

Thought Leadership

Martech

MAY 13, 2025

When you hammer out your overarching marketing strategy, take some time to understand why email needs a seat at the table. Dig deeper: Email marketing strategy A marketer’s guide Email is the OG digital push channel Not apps. It’s not the last job on the list. Not web notifications.

Promotion

Lusha

NOVEMBER 18, 2024

Email marketing: Setting up automated email campaigns that nurture leads through the sales funnel, saving time and resources. It’s the lifeblood that fuels the entire operation, providing the insights needed to make informed decisions and drive continuous improvement.

CRM

Martech

MAY 28, 2025

GenStudio Integration : GenStudio is a generative AI-first product for ad creation that increases the scale of marketing campaign content. You can now integrate GenStudio for performance marketing from within emails to enhance marketing efficiency and maintain brand consistency.

User-Generated

Martech

FEBRUARY 10, 2025

While the sales team is the primary user of these tools, connecting marketing to how theyre used, tracked and optimized can lead to even better outcomes. Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply.

Thought Leadership

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But that copilot piece matters. You shouldnt concede all branding decisions to an AI partner.

Branding

Martech

MAY 27, 2025

consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. Consumers Price, not brand, is driving decisions: 76% of U.S.

Branding

Martech

JANUARY 27, 2023

I could have given the Post a salty quote about my experiences with SafeOpt and predatory email experiences (“ Business stress is no excuse to spam “) for visitors to its clients’ websites. Successful email marketers believe in the sanctity of permission. But even in the U.S., Let’s get the job done!

Email Marketing

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Email Marketing

Litmus

APRIL 19, 2021

Email marketing mistakes happen to the best of us. As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Get your copy of How To Recover From Email Marketing Mistakes. Your career flashes before your eyes.

Email Marketing

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Email Marketing

Martech

MARCH 15, 2024

Hue can do it Using specific colors in your email marketing campaigns can have a huge impact on how subscribers respond to your brand. Strive for balance It sounds obvious, yet balance is often overlooked in email marketing design. Business email address Subscribe Processing. This brings me to my last point.

Email Marketing

Litmus

APRIL 25, 2022

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. Email deliverability. Create a pre-send checklist.

Email Marketing

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Email marketing platforms and financial activity. Let us know!

Email Marketing

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Email Marketing

Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This can be executed as a “welcome” email. Compliance.

Email Marketing

Martech

JANUARY 23, 2023

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Get MarTech! In your inbox. Subscribe Processing.

Email Marketing

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue for your business. Make email marketing exciting again.

Gen Z

Martech

JANUARY 25, 2022

A lot of marketers were understandably concerned that with Apple’s MPP they wouldn’t be able to measure open rates for email campaigns like in the old days. With the ‘pixelgeddon,’ it meant a deep impact on the world of email marketing, but also an opportunity,” said Hanson.

Email Marketing

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Tracking this data also lets marketers create more effective communications. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

Email Marketing

Martech

APRIL 6, 2022

Email marketing has long been a moving target — from the evolving landscape of email service providers to constant changes in infrastructure and security. Despite this, visual imagery remains one of the key elements of successful email marketing campaigns, even though it poses one of the biggest challenges to email marketers.

Email Marketing

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Time your emails for maximum impact. Dig deeper: Email marketing strategy: A marketer’s guide Build your email from the ground up Every high-performing email starts with a strong foundation.

Transform

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer.

Digital Marketing

Martech

APRIL 5, 2023

For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. That will allow you to identify what resonates most with your audience so you can create more similar emails.

Health

Martech

NOVEMBER 7, 2023

Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. That’s a lot of emails. Looking forward, what are email marketers most concerned with?

Email Marketing

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. In fact, 41% of marketers say that email is their most effective marketing channel.

Law

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. A better approach to email campaigns.

Customer Journey

Neil Patel

DECEMBER 13, 2022

Email Marketing. 56% of companies said they would increase their email marketing budget. 38% of companies plan on maintaining their email marketing efforts. 38% of companies plan on maintaining their email marketing efforts. 6% said they plan on decreasing their email marketing budget.

B2C