Digital Marketer

JUNE 10, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life. Sign up for early access here: [link].

eCommerce 80

eCommerce Customer Journey Product Marketing Product 80

Martech

NOVEMBER 18, 2021

Good morning, Marketers, and it’s still all about email, isn’t it? Email isn’t the only marketing channel and email marketing isn’t the only form of marketing. Ryan’s latest piece, about treating email with respect is here. Okay, that’s an exaggeration. Editorial Director.

Email Marketing 113

Email Marketing Analytics Digital Marketing Advertising 113

Martech

AUGUST 29, 2023

Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team. Himanshu is also the author of the book “Master the Essentials of Email Marketing Analytics.” Business email address Subscribe Processing.

Analytics 109

Analytics Digital Marketing Event Marketing Email Marketing 109

Martech

FEBRUARY 9, 2024

They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps.

Finance 98

Finance New Technology CMO Analytics 98

Martech

FEBRUARY 2, 2024

Terms like “”content,”‘ “email” and “digital”‘” were frequently mentioned. Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?”

User-Generated 111

User-Generated Marketing Marketers CMO 111

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 64

Product Marketing Product Transform CMO 64

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. But, marketers can apply it to content and campaigns. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Savvy marketers go after channels where they have a competitive advantage.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Lynton Web

JANUARY 9, 2024

This makes it easier to tailor your content, messaging, product development, and services to different groups' specific needs, behaviors, and concerns. While ICP focuses on the types of companies that might buy your product or service, target audiences are broader groups who might be interested in the messages your brand promotes.

CRM 101

CRM Target Market Education Product 101

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email makes all of your marketing better.

CRM 94

CRM Email Marketing Finance CMO 94

Digital Marketer

JUNE 21, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life.

eCommerce 83

eCommerce Customer Customer Journey Product 83

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Does it serve the user intent?

SEO 125

SEO Customer Acquisition User-Generated Customer Journey 125

Digital Marketer

JUNE 21, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life.

eCommerce 78

eCommerce Customer Acquisition Customer Journey Product 78

Litmus

NOVEMBER 23, 2021

And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you. So all of that needs to be factored into the customer journey, how you view it, and where email fits into it. Going Agile: The New Email Workflow.

Customer Journey 84

Customer Journey Email Marketing Marketing Mix Promotion 84

Litmus

SEPTEMBER 6, 2022

But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails! The design of the email just made the new color launch stand out and really pop. Jess Materna, Director of Product Marketing. Subject Line: There’s gold in this email.

Email Marketing 82

Email Marketing Product Branding Customer 82

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Rock Content

APRIL 28, 2023

HubSpot defines marketing as: “Any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. [It] At the time, marketing was still in its infancy, and most theories concerned manufacturing physical products. Place How will you sell your product?

Outbound Marketing 57

Outbound Marketing Inbound Marketing Price Promotion 57

Martech

OCTOBER 29, 2021

If you’re a consumer brand, do you even know if consumers are actually there, or if the metaverse is only populated by other marketers checking off the box for their bosses? Email marketing M&A is seeing a surge. Chris Wood, Editor. Dennis Publishing’s CDP journey . based Dennis Publishing, at our recent MarTech conference.

Transform 114

Transform CMO User-Generated Advertising 114

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation.

Transform 121

Transform Analytics Customer Email Marketing 121

Hubspot Marketing

MARCH 18, 2020

The SEO team will mainly be driving traffic to your webpages by optimizing content and ensuring your brand is aware of the keywords necessary to rank on the SERPs for topics related to your product or service. Product Marketing Team. Occasionally, they're also required to lend expertise to make business decisions.

Inbound Marketing 126

Inbound Marketing SEO Transform Communications 126

Hubspot Marketing

MAY 24, 2023

Automated Email Marketing Campaigns Automated email marketing has also been around for years. But AI tools can help produce more engaging email content and learn about your email list behaviors. HubSpot Content Assistant can help you create marketing emails. Product marketing.

User-Generated 87

User-Generated Non-Profit Marketing Marketers 87

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration.

Law 107

Law Analytics Email Marketing Communications 107

Martech

AUGUST 9, 2023

The best marketers in the world are available and eager to work with you. Creators are the most proficient, passionate and productive marketers, bar none. And they know the biggest secret of all marketing — how to get and keep attention. Social media and email marketing promotion. You don’t have to imagine.

Marketing 96

Marketing Marketers Energy Entertainment 96

OnPassive Marketing

SEPTEMBER 10, 2022

There are several different types of marketing that businesses can use to reach their target customers. One type of marketing is product marketing. This type of marketing focuses on promoting and selling a specific product. Another type of marketing is service marketing. Rebound Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance.

Analytics 105

Analytics User-Generated Email Marketing Promotion 105

Litmus

APRIL 30, 2021

As email marketers, we see a lot of campaigns in our own inboxes. Some are good, some are bad, but they all serve as inspiration for our own email campaigns. Jason Rodriguez, Community & Product Evangelist. Jess Materna, Senior Product Marketing Manager. Lily Worth, Community & Product Evangelist.

Thought Leadership 95

Thought Leadership Product Promotion Email Marketing 95

Martech

JULY 14, 2021

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Editorial Director. Read more here.

Health 117

Health Marketing Marketers Advertising 117

Digital Marketer

DECEMBER 19, 2022

This includes the second-hand goods market and resellers operating through auction sites like eBay. This can include freelancers, product testers, and so on. What is the Impact of Ecommerce on Marketing? Marketing is nothing if not adaptive. As ecommerce has emerged and evolved, marketing has gone through many changes.

Transform 83

Transform eCommerce Retail Entertainment 83

Litmus

OCTOBER 3, 2018

Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey.

Email Marketing 62

Email Marketing Product Promotion Branding 62

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. But beyond MPP, data privacy is becoming more and more central to how we do marketing.

CRM 80

CRM Customer Journey Management Email Marketing 80

Martech

APRIL 29, 2022

“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference.

Customer 94

Customer Customer Journey Communications Email Marketing 94

Martech

JULY 11, 2022

If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. Get the daily newsletter digital marketers rely on.

Customer Journey 122

Customer Journey Customer CRM Management 122

Litmus

MARCH 31, 2020

Also, the email community in general is so friendly and accepting, everyone is always happy to help each other, share their tips, and suggest a solution. Jess Materna , Product Marketing Manager. I started my product marketing journey in the incredibly fast-paced, competitive world of automotive digital marketing.

Non-Profit 82

Non-Profit Finance Email Marketing Management 82

Duct Tape Marketing

AUGUST 28, 2023

The Realities of Entrepreneurial Marketing 5 Effective Goal-Setting Tips Why You Can't (And Shouldn't) Be Everywhere The Power of a Marketing Strategy The Realities of Entrepreneurial Marketing There's no sugarcoating it: today's entrepreneurial world is complex, with an array of marketing channels at your disposal.

Transform 60

Transform Affiliate Marketing Marketing Strategy Marketing Plan 60

Neil Patel

NOVEMBER 4, 2020

million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. What Amazon marketing companies can you trust?

Shoppers 139

Shoppers Transform Marketing Marketers 139

Litmus

NOVEMBER 13, 2020

Google’s recent announcements around AMP for Email means every email marketer should be revisiting the question, “Should we embrace AMP for Email?” Litmus is the only platform that helps you send email with confidence, every time. An example of that could a store locator email.

Email Marketing 64

Email Marketing Product Customer Product Marketing 64

Hubspot Marketing

JANUARY 20, 2020

This has proven to be beneficial to Lisa Edwards, a product marketing manager who logs many of her pleasant work moments in one folder -- which she aptly calls her "Smile File.". The Pomodoro Technique is a productivity strategy where you schedule spans of time into work time and break time. Eonta explains.

Energy 130

Energy Health Millennials Marketing 130

Martech

DECEMBER 28, 2021

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. Marketers who pay attention to these data signals will gain a competitive edge. “By Getting more personal. Cyber Monday has become Cyber Month.

Retail 138

Retail Shoppers eCommerce Manufacturing 138