Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone.

Email Marketing

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue. Time-sensitive promotional offers.

Non-Profit

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below.

Gen Z

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing

Set Up

OCTOBER 15, 2024

Rising Expectations: Consumers expect faster shipping, real-time support, and personalized experiences, which can strain resources, stretch the Brand’s staff thin, and cause disinterest when service is not immediate. Discount Dilemma: While promotions attract customers, excessive discounts can erode Brand value.

Transform

Sprout Social

SEPTEMBER 17, 2024

Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Don’t be shy.

Retail

Customers.ai

DECEMBER 17, 2024

We compared two customer flows (one good / one bad) and here's what we saw: Top accounts had short, intent-based sequences with offers, while the worst performers drowned in endless drip emails. Moral of the story: Less is more when it comes to email marketing! How do you align email and SMS messaging to avoid redundancy?

Outbound Marketing

Sprout Social

JANUARY 27, 2025

Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Dont be shy.

Retail

Vertical Response

JUNE 11, 2025

Key Takeaways Marketing emails in 2005 were text-heavy and simplistic, focusing solely on promotion without personalization or advanced design. The benefits of modern email marketing include increased engagement, better targeting, and higher ROI, helping businesses add value for customers and build a stronger brand reputation.

Transform

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. This strategy encourages satisfied customers to promote the brand, leading to increased sales and a growing customer community.

eCommerce

Customers.ai

DECEMBER 20, 2024

Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place.

eCommerce

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand.

Manufacturing

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator

AWeber

JUNE 9, 2025

Continue reading to discover how automation can transform your store—from the biggest benefits and proven best practices to high-performing email flows you can start using right away. What Is Email Marketing Automation for Ecommerce? Email Marketing Automation Best Practices for Ecommerce Ready to start?

eCommerce

Use Insider

SEPTEMBER 13, 2024

One effective example is using progress bars to show customers how close they are to earning a special reward, like free shipping or an upgraded membership tier. Measurable Results Gamification in marketing not only enhances engagement and loyalty but also drives measurable business outcomes.

Transform

illumin

JUNE 12, 2025

Use a countdown approach that highlights key shipping deadlines to create urgency. Time-sensitive reminder emails are proven to drive strong conversion rates, making them a powerful tool in the final days of Father’s Day campaigns. Inclusive advertising and ethical marketing have been more prevalent in this year’s ads.

Advertising

Vertical Response

JANUARY 26, 2025

Analyzing subject line performance and employing A/B testing are essential strategies for optimizing email marketing efforts and improving open and click-through rates. Why Subject Lines Matter in Email Marketing Email subject lines are pivotal in determining the success or failure of a marketing campaign.

Email Marketing

Backlinko

JULY 1, 2025

For example, Leigh McKenzie, Backlinko’s head of Growth, uses content to promote his ecommerce brand, Underfit. With open rates as high as 98% , SMS is one of the most effective ways to promote offers or send reminders. Promote it everywhere. Heavily edit the draft for accuracy, brand voice, and your expertise.

Marketing

Vertical Response

JULY 27, 2025

By leveraging SMS marketing campaigns, companies can reach customers with timely updates, promotions, and personalized offers. Key Takeaways SMS marketing boasts a high open rate of nearly 98%, making it a highly effective tool for reaching customers quickly and efficiently.

Law

AWeber

MAY 19, 2025

Thinking about making money from home, but dont want to deal with shipping boxes or managing inventory? Unlike physical goods, theres no shipping, storage costs, or restocking nightmares. Promote and automate: Share free value in your email newsletters, blog, or YouTube. Youre not alone.

Product

Marketing Insider Group

DECEMBER 12, 2024

For example, there are many cheap email marketing applications, but they dont allow for advanced sequencing automation. Asking a marketing team to use a subpar email marketing application will cause frustration and may not even support your goals.

Shipping

Use Insider

NOVEMBER 13, 2024

These personalization capabilities make your emails as relevant as possible to each recipient, ensuring high open rates, more conversions, and a better ROI on your email marketing spend. For example, Chow Sang Sang used Insider to implement crowd-sourced recommendations in their email marketing strategy.

Customer Journey

Use Insider

JANUARY 23, 2025

An SMS marketing strategy outlines how a business plans to use text messaging to engage customers with timely, relevant, and personalization promotions and transactional information. Promotional SMS messages for new products, limited-time offers, and restockings of popular items.

Marketing Strategy

Campaign Monitor

MAY 27, 2025

Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. Let’s dive into the best Omnisend alternatives on the market right now. (TL;DR) 5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5

eCommerce

DirectMail2.0

AUGUST 7, 2024

specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0 Direct Mail 2.0

Direct Mail

AWeber

MAY 30, 2025

What is Email Nurturing (and Why Does It Matter?) Email nurturing is all about building relationships over time. Rather than expecting a single email (like a welcome message or promotion) to do all the heavy lifting, you use a careful sequence to warm up your leads, deliver value, and address their needs.

Customer

SocialPilot

JULY 28, 2025

In Email Campaigns and Newsletters Email marketing thrives on trust, and reviews on Trustpilot can deliver it in a single sentence. Add short review snippets or 5-star highlights to your welcome emails, promotional campaigns, or abandoned cart sequences. or higher. That’s where SocialPilot Reviews steps in.

Marketing

Animalz blog

JULY 8, 2025

The result is an operation that ships quickly, measures everything, and still sounds distinctly human. Campaign Monitor (02:30): Email marketing platform and Lane’s former employer, part of her career journey. Emma (02:30): Another email marketing platform where Lane previously worked, mentioned alongside Campaign Monitor.

Thought Leadership

Martech

MAY 27, 2025

For apparel, 43% are waiting for sales or promotions. 47% are delaying the purchase of high-ticket items (over $200) until necessary, 44% are waiting for sales or promotions and 30% are switching to less expensive brands. Dig deeper: 3 ways to turn tariff turmoil into marketing gold Sad holidays ahead? Email: See terms.

Branding

Neil Patel

DECEMBER 11, 2022

I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Send Emails Based On Customer Actions. Why is that?

Email Marketing

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

Email Marketing

Adobe Experience Cloud Blog

MAY 30, 2014

While I was checking out their return policy, I noticed a promotion for “free shipping if you purchase over $50”. No free shipping! If this retailer was using a marketing automation platform like Marketo’s, they’d have had the technology to look at my experiences and behaviors across all channels and across all emails.

Email Marketing

Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Need a recap on how to utilize the power of annotations in Gmail’s new Promotions tab? Here’s how some fellow email marketers utilize that tag: 6.

Promotion

Adobe Experience Cloud Blog

AUGUST 1, 2013

Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. The Evolution of Email Marketing. Email Marketing'

Email Marketing