Martech

JULY 26, 2024

Mastering the customer journey Guiding visitors through their customer journey requires a strategic, data-driven approach: Precise targeting for awareness : Use advanced SEO and content marketing strategies to attract high-intent visitors searching for solutions in your industry.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Marketing Insider Group

JANUARY 6, 2025

Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Dig deeper: What is content marketing? Defining marketing’s present and future 3. Dig deeper: What is social media marketing? What does email marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Email Engagement: Open rates, click-through rates. Social Media Interactions: Likes, shares, comments.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Scoop.it!

OCTOBER 31, 2024

You’ll also build a high-quality email list you can nurture into customers with a value-driven, curated email marketing strategy. This way, you will instantly position your service brand as a dependable business that helps people solve their pain points. Need inspiration on how you could do this?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Customers.ai

DECEMBER 18, 2024

Drop them into a content-based email sequence sharing related articles or guides. Example 2 : Visitors who download gated content like whitepapers or eBooks. Educate and Build Trust : Use automated email campaigns that share case studies, product tutorials, or customer testimonials. For example: Downloaded your whitepaper?

Whitepaper 70

Whitepaper Price Shipping Outbound Marketing 70

Hubspot Marketing

JUNE 30, 2025

Responsibilities Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). Email Marketing Manager Job Description When it comes to email marketing, there are a lot of moving parts.

Management 111

Management Inbound Marketing Marketing Marketers 111

Martech

APRIL 23, 2025

Better CTA examples Instead of: “Download our white paper.” ” Use: “Grab the 3-step playbook that helps B2B marketers cut lead cost by 40% (no email required).” ” Use: “See how top-performing marketing teams build attribution models without hiring an analyst.”

Whitepaper 127

Whitepaper Thought Leadership CRM Performance Marketing 127

Marketing Insider Group

MAY 6, 2025

Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. Not advertising, not email marketing, but social media maybe a little. That’s when partnering with complementary B2B SaaS brands becomes a viable option to expand your marketing reach.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Marketing Insider Group

AUGUST 26, 2024

Sharing evergreen content like eBooks, whitepapers, and handy checklists and deploying ads across platforms will help educate prospects during this phase, but note that you want to avoid gated landing pages. Any content you promote here should not feature a contact form.

Manufacturing 77

Manufacturing Transform Whitepaper User-Generated 77

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Orbit Media Studios

JUNE 24, 2025

Email, unlike search and social, is owned by you. Email marketing is disintermediation. In the next few minutes, you’ll learn exactly how to get more email subscribers for your blog by improving your email subscriber form. You control it. Big tech isn’t between you and your audience. You connect with them directly.

Law 111

Law Transform Whitepaper CMO 111

Martech

FEBRUARY 27, 2025

Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. If your system supports account-based marketing, try sending emails from the leads assigned contact owner instead of a generic corporate address.

Transform 91

Transform CRM Whitepaper eBook 91

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. a CMO, IT manager, or procurement officer). Repurpose content.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Orbit Media Studios

NOVEMBER 13, 2024

The majority of content marketers with 10+ years of experience write long form guides. They are likely more comfortable writing case studies, ebooks and whitepapers. The most experienced marketers are the most collaborative There is a correlation between years of experience and working with a professional editor.

Marketing 69

Marketing Marketers Whitepaper Content Marketing 69

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Timing matters.

Transform 99

Transform Marketing Marketers Gen Z 99

Lusha

DECEMBER 9, 2024

Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. The key is to send targeted emails with personalized content that your audience actually wants to read. Leads may be less interested or not a good fit.

CRM 52

CRM Whitepaper eBook User-Generated 52

Power Digital Marketing

JUNE 3, 2025

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Develop a Strong Account-Based Marketing (ABM) Approach Identify high-value accounts and personalize outreach with tailored messaging and multi-channel engagement.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Tiecas

JULY 23, 2024

Social Media Marketing: Social media platforms like LinkedIn can be an excellent source for promoting new content, such as blog posts and white papers, and driving webinar registrations. 95% of manufacturing marketers use LinkedIn, and 62% found it to be extremely useful.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Product promotion : Highlighting specific products or services.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Martech

AUGUST 22, 2024

Join us for our upcoming webinar, Mastering Email Campaign Execution , where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. Register now to secure your spot!

Email Marketing 119

Email Marketing Whitepaper Marketing Marketers 119

Backlinko

MAY 31, 2025

Picture this: Your latest email campaign spotlights the latest product launch. A coordinated push across email marketing , social, blog posts, and other channels builds stronger visibility and reinforces your message multiple times for your audience. But your social accounts are only posting cat memes.

User-Generated 90

User-Generated Analytics Whitepaper Management 90

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Beyond standard metrics, consider creating specialized reports that track what type of content or offers generate the most qualified leads.

Transform 52

Transform Customer Acquisition Marketing Marketers 52

Martech

MARCH 27, 2025

According to a recent survey, lack of consolidated customer data is the number one challenge in email marketing today. Join us on Thursday, April 3, for Getting Your Email Data Strategy Right , where well explore what it really takes to execute a data-driven email strategy that drives loyalty and conversions.

Email Marketing 71

Email Marketing Whitepaper Branding Customer 71

Martech

MAY 12, 2025

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands are outperforming. year-over-year, and engagement metrics improved alongside them.

Digital Marketing 88

Digital Marketing Marketing Marketers Whitepaper 88

Animalz blog

JULY 8, 2025

Campaign Monitor (02:30): Email marketing platform and Lane’s former employer, part of her career journey. Emma (02:30): Another email marketing platform where Lane previously worked, mentioned alongside Campaign Monitor. Zapier (whole episode): Automation platform where Lane leads content.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Martech

JULY 14, 2025

Dig deeper: The biggest email newsletter mistake B2B companies keep making Why should B2B brands consider creating a newsletter? Someone downloads a whitepaper or registers for a webinar, and suddenly they’re flooded with product-heavy emails they didn’t ask for. Because your current nurture program isn’t cutting it.

Real Estate 114

Real Estate Whitepaper Thought Leadership Copywriting 114

Martech

JUNE 23, 2025

A qualified prospect had spent three weeks researching their solution across multiple touchpoints — chatbot, sales emails, marketing content, you name it. Sales emails say you’re the fastest. Your white paper says you’re the cheapest. Declining email opens. White papers unread.

Whitepaper 77

Whitepaper Transform Management Global Marketing 77

Martech

APRIL 18, 2025

Their intent and needs are different, and your emails should reflect that. Don’t send emails because it’s Thursday. Send them because someone downloaded a whitepaper, viewed a pricing page or started a trial but didn’t complete onboarding. Set up event-based triggers.

Whitepaper 126

Whitepaper Thought Leadership Price Education 126

Lusha

DECEMBER 9, 2024

Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. B2B email marketing offers a solution. It’s not just about sending emails. What is B2B Email Marketing?

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52

Lusha

NOVEMBER 18, 2024

Features : Look for features that support your cold-calling process, such as call tracking, lead scoring, and email integration. Integrations : Ensure that the CRM integrates well with other tools you use, such as your email marketing platform and sales software.

CRM 40

CRM B2C Telemarketing Communications 40

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Leverage email campaigns, social media, and flyers to deliver these messages.

Gen Z 83

Gen Z Whitepaper Thought Leadership Law 83

Hubspot Marketing

MARCH 10, 2025

That lags behind referrals, social media, and email marketing but shows that phone calls still work well for some companies and industries as a first point of contact. One example of a signal is someone opening an email you sent, downloading a white paper, or filling out a form.

Telemarketing 85

Telemarketing Gen Z Whitepaper CRM 85

Search Engine Land

AUGUST 22, 2024

Join us for our upcoming webinar, Mastering Email Campaign Execution , where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. Register now to secure your spot!

Email Marketing 81

Email Marketing Whitepaper Education Marketing 81

Martech

MARCH 25, 2025

It serves as the backbone of first-party data, identity resolution, and personalized marketing strategies all essential for success in todays privacy-first, omnichannel landscape. In this new white paper from AtData, Is Email Dead? The post Think email is dead? Think again. appeared first on MarTech.

Whitepaper 113

Whitepaper Digital Marketing Marketing Marketers 113