Marketing Insider Group

FEBRUARY 20, 2019

Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. Companies that have highly engaged employees and encourage and support employee engagement outperform their peers by up to 147% in earnings per share.

Marketing 85

Marketing Marketers 85

Marketing Insider Group

FEBRUARY 19, 2019

The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. The post The Smart Company’s Guide to Increasing Employee Engagement appeared first on Marketing Insider Group. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company.

Marketing 92

Marketing Marketers 92

Marketing Insider Group

JUNE 10, 2019

But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Employee Engagement and Content Marketing Most […]. The post Why Employee Engagement Is The New Content Marketing Strategy appeared first on Marketing Insider Group.

Marketing Strategy 108

Marketing Strategy Content Marketing Marketing Marketers 108

Marketing Insider Group

JUNE 18, 2019

Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty.

Marketing Strategy 102

Marketing Strategy Marketing Marketers Product 102

Marketing Insider Group

MARCH 3, 2020

Your employees are the most important asset in your organization. Investing in employee engagement means more than just implementing initiatives to keep your employees happy. Highly engaged employees are the driving force behind any successful organization. Triumph Over Adversity.

Communications 108

Communications Place Management Marketing 108

Marketing Insider Group

SEPTEMBER 4, 2019

Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? The post Why Do We Write So Much About Employee Engagement? Corporate wellness consultant Naz Beheshti put it best. Those very […].

Energy 87

Energy Marketing Marketers Content Marketing 87

Marketing Insider Group

APRIL 17, 2019

“What does employee engagement have to do with marketing? The post What Does Employee Engagement Have to Do with Marketing? The post What Does Employee Engagement Have to Do with Marketing? Isn’t that HR’s department?” managers and business owners often ask me. What is the number-one goal of marketing?

Marketing 91

Marketing Marketers Management Customer 91

Zumvu

DECEMBER 12, 2021

Employee engagement in a remote work environment can lead to an organization’s success and help companies recover and thrive their employees so that they stay with the company.

Management 52

Management 52

Marketing Insider Group

JULY 30, 2019

There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. Getting all departments […]. Getting all departments […].

Marketing 91

Marketing Marketers 91

Marketing Insider Group

APRIL 10, 2019

This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits. The post The Service Profit Chain – Why Employee Engagement Matters appeared first on Marketing Insider Group. The Service Profit […].

Customer loyalty 84

Customer loyalty Customer Marketing Marketers 84

CMO Network

SEPTEMBER 12, 2022

Walmart’s Chief People Officer Donna Morris speaks about the link between EX and CX, how Walmart invests in upward mobility for employees, and the power of sourcing customer feedback from employees.

Customer 98

Customer CMO 98

CMO Network

JANUARY 5, 2023

Jeff Fromm: The gig economy is exploding.

CMO 95

CMO 95

CMO Network

FEBRUARY 8, 2023

AI and chatGPT may be today’s news, but the personality and distinct experience of human connection will never grow old.

Branding 93

Branding CMO 93

Rock Content

AUGUST 22, 2019

Employee engagement is a puzzle many HR managers spend their entire careers trying to solve. Industry thought leaders are now pointing to the employee experience as one of the biggest factors impacting employee engagement. However, it’s no longer enough to “work on” the employee experience.

Transform 46

Transform Communications Succession Management Management 46

Rock Content

AUGUST 22, 2019

Employee engagement is a puzzle many HR managers spend their entire careers trying to solve. Industry thought leaders are now pointing to the employee experience as one of the biggest factors impacting employee engagement. However, it’s no longer enough to “work on” the employee experience.

Transform 40

Transform Communications Succession Management Management 40

Aspiration Marketing

JULY 19, 2023

In a world where the highly competitive job market, holding onto your best employees can make or break an organization's success. The key to achieving long-term success and staying ahead of the game is to focus on engaging and retaining top talent.

Branding 224

Branding Marketing Marketers 224

Vertical Response

APRIL 19, 2024

Key Takeaways High employee productivity, fostered by effective engagement strategies and recognition, drives organizational success and contributes to a satisfying work environment. Beyond the macro-level benefits, such as economic performance and overall productivity growth, lies the micro-level impact on employees.

Management 83

Management Product Health Transform 83

Sprout Social

APRIL 4, 2023

In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners. Enthusiastic brand advocates can help new brands get before larger and more engaged audiences. For employees it’s about loving their work, the company culture and, of course, the product.

Branding 128

Branding User-Generated PR Customer loyalty 128

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. That’s because the employees are the building blocks who truly help the company grow and thrive. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers.

Market Trends 93

Market Trends Customer Product SEO 93

Sprout Social

NOVEMBER 23, 2022

And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Why is LinkedIn employee advocacy right for your social strategy? Tip 5: Show employees what’s in it for them.

Thought Leadership 114

Thought Leadership Industry Insights Promotion Analytics 114

Calvyn Lee Blog

JANUARY 5, 2024

Promote User Engagement: Encourage user engagement through comments, discussions, and social sharing. Foster engagement through interactive elements like quizzes, forums, and comment sections. Leverage social media to share informative content and engage with the cybersecurity community.

Law 130

Law SEO Analytics Education 130

Calvyn Lee Blog

JANUARY 5, 2024

Promote User Engagement: Encourage user engagement through comments, discussions, and social sharing. Foster engagement through interactive elements like quizzes, forums, and comment sections. Leverage social media to share informative content and engage with the cybersecurity community.

Law 130

Law SEO Analytics Education 130

Martech

JANUARY 30, 2024

Yes, using AI in that way certainly impacts the customer (and employee) experience, but it’s time to think about how AI can be used throughout the customer journey. AI and EX Employee experience (EX) drives the customer experience. Many of the efficiencies that it introduces for employees directly impact customers. Get MarTech!

Transform 133

Transform Customer Customer Journey User-Generated 133

Sprout Social

FEBRUARY 7, 2023

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And employees want to post about their companies.

User-Generated 93

User-Generated Thought Leadership Millennials Branding 93

Martech

JUNE 21, 2023

Enter stage right: the power of an employee advocacy program. It’s like a shot of adrenaline straight to the heart of your content’s reach and engagement. ” Well, let’s dive deep to uncover why an employee advocacy program might be the secret sauce your content marketing strategy needs to truly sizzle.

Marketing Strategy 130

Marketing Strategy Content Marketing Marketing Marketers 130

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Transform 120

Transform User-Generated Analytics Market Trends 120

Rock Content

FEBRUARY 21, 2024

Welcome to the world of Employee-Generated Content (EGC), where the voice of your employees becomes the driving force behind building robust employer brands. What the Heck is Employee-Generated Content (EGC)? What the Heck is Employee-Generated Content (EGC)? When your employees speak, people listen. But fear not!

Transform 79

Transform User-Generated Branding Education 79

Sprout Social

JANUARY 22, 2024

Their top answer: frontline employees. Not executive leadership, corporate employees, other customers or even social teams. What’s driving the interest in frontline employee content? Fill this gap by tapping into frontline employee engagement on social media. The demand for more authentic marketing from brands.

Food 117

Food User-Generated Promotion Retail 117

Search Engine Land

APRIL 9, 2024

A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement. Keep your captions short and pair them with multiple images to boost engagement. Engagement. Key findings. Multi-image posts.

Analytics 112

Analytics Branding Management Search Marketers 112

Scoop.it!

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. A killer employee experience is critical.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Buffer Marketing

DECEMBER 14, 2023

First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 It creates a sense of community and shows that the company values its employees.

Transform 117

Transform User-Generated Thought Leadership Copywriting 117

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Make sure to engage with or respond to all reviews, good or bad. Don’t forget about employee advocates.

User-Generated 122

User-Generated Shoppers Education Traditional Marketing 122

Buffer Marketing

APRIL 11, 2024

From my experience, nonprofits and startups have startling similarities: Both have small teams of employees who wear multiple hats, and both depend on outside funding for operations, whether it's from investors or donors.  Quickly send video messages to engage your supporters. And Engagement went up 652% on LinkedIn. 

Energy 107

Energy Marketing Marketers Direct Mail 107

Sprout Social

APRIL 25, 2024

Employee advocacy program launch checklist Employee advocacy can increase brand awareness, drive lead generation, build employer brand and position your employees as experts in your industry—but it’s not a set-it-and-forget-it endeavor. Download the template 12. come to life in your social media calendar. Get the templates 16.

Social Media Marketing 79

Social Media Marketing Key Performance Indicator Influencer Marketing Management 79

Martech

APRIL 18, 2024

Mastercard took steps to align internal ESG goals with employee performance. In 2022 they expanded the initiative by tying ESG goals to the performance score for all employees, including those in marketing. The company morale was super happy and everyone is really engaged.” In 2021 they implemented an ESG bonus for executives.

Advertising 96

Advertising Advertisers Finance Marketing 96

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Content from employees gets twice as many clicks as official company content.

Thought Leadership 111

Thought Leadership Place CMO B2C 111

Hubspot Marketing

DECEMBER 6, 2022

70% of employees believe it’s important to work for a business with a clear sense of purpose. Not to mention, the Great Resignation/Reflection proved that employees are increasingly seeking value and purpose at work. Engage employees to activate their purpose. We’ve entered the era of purpose.

Branding 118

Branding Food Marketing Marketers 118