Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward.

Branding 115

Branding Transform Gen Z Entertainment 115

Hubspot Marketing

JULY 4, 2022

Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. If you already have a following on Facebook, Instagram, or some other social media, it’s a great idea to use the same username for your Twitter handle. Twitter Name Do’s.

Food 98

Food Fashion eCommerce Retail 98

Power Digital Marketing

DECEMBER 5, 2022

TikTok started as the choice social media app for the younger set, first with Gen Z and now with up-and-coming Gen Alpha. 1 Think the social media platform is just for kids ? Another significant reason to create a TikTok marketing strategy and take advantage of its advertising power for brand awareness and conversions. .

Gen Z 52

Gen Z User-Generated Advertising Advertisers 52

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

User-Generated 96

User-Generated Promotion Price Management 96

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Hootsuite

JUNE 2, 2022

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. What is a social media crisis?

Management 145

Management PR Communications Health 145

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Marketers need shortcuts. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. Facebook, TikTok, Instagram—the list never ends. Instead, strike a balance.

Branding 124

Branding Analytics Social Media Marketing User-Generated 124

Hubspot Marketing

JULY 13, 2023

Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. 77% of consumers would be more inclined to purchase a product or service if they incorporated user-generated content into marketing initiatives. Click Embed Tweet.

User-Generated 145

User-Generated Shoppers Customer Place 145

Hootsuite

JULY 18, 2023

If your business uses social media to interact with your customers (and at this point, it’s pretty much non-negotiable), you need a plan for handling social media interactions. These days, social platforms play a role in customer service, brand management, sales, and more. What is social media interaction?

User-Generated 92

User-Generated Communications Social Media Marketing Management 92

Hootsuite

APRIL 5, 2021

What a thrilling time it has been for Clubhouse , the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat features , all in a matter of months. Social audiences like “live” content. The verdict?

Social Media Marketing 131

Social Media Marketing Marketing Marketers Thought Leadership 131

Hubspot Marketing

DECEMBER 29, 2023

Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) To discuss the complete process, I’ll share insights from Juan Bello , founder of PorterMetrics , and Filippo Irdi , a growth marketing manager at Unmuted.

SEO 115

SEO User-Generated CRM Manufacturing 115

Hootsuite

NOVEMBER 10, 2020

Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x Have you ever thought about how color can change the way you react to a product launch, social media campaign, or landing page?

Food 145

Food Brand Management Place Management 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Need a stronger business case for getting on social media?

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Search Engine Land

NOVEMBER 17, 2022

Social media’s ability to both mobilize and catalyze individual experiences in real time played a central role in empowering the masses to fight for their perceived injustice. Just like that – in the blink of an eye – social media goes from hero to villain. What does social media marketing mean?

Social Media Marketing 123

Social Media Marketing User-Generated Marketing Marketers 123

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. You also need diverse content teams who are familiar with the culture of your target markets.

Whitepaper 94

Whitepaper Market Research Brand Management Content Marketing 94

Hootsuite

JUNE 29, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Come in, do your tasting, stock up on your wine, and move en route.” They come into 66 from the tributary side roads, from the wagon tracks and the rutted country roads. A monument.

eCommerce 144

eCommerce Management Place Customer 144

Hubspot Marketing

MAY 10, 2022

And for free templates and tools you can use to put the advice below into practice download this post's complementary guide here. And for free templates and tools you can use to put the advice below into practice download this post's complementary guide here. We want to help. Why is it hard to find a job after college?

Energy 97

Energy Shipping Management Price 97

Marketing Insider Group

FEBRUARY 9, 2015

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” It is a shorthand way to communicate.

Millennials 96

Millennials Gen Z Marketing Marketers 96

Hootsuite

SEPTEMBER 21, 2020

Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. And with organic reach plummeting in favour of ad dollars, social media can sometimes seem like a lost cause. Fortunately, there are several tools and resources available for nonprofits on social media.

Non-Profit 145

Non-Profit Social Media Marketing Promotion Food 145

Hootsuite

SEPTEMBER 8, 2020

Every brand, publication, and website needs a good style guide. And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model.

Branding 145

Branding User-Generated Law Shipping 145

Kevin Indig

APRIL 19, 2023

Another reason link building is not en vogue anymore is that they matter in some verticals more than others. This guide gives you several paths to unlocking funding for link campaigns. Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. It’s buy-in and funding.

PR 122

PR SEO User-Generated CMO 122

Hootsuite

JULY 31, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Expanded markets for Instagram Shop and Facebook Pay launch. Source: Facebook.

Transform 144

Transform Management Shoppers Law 144

Hootsuite

OCTOBER 1, 2019

Lest we forget that photography was an art before it was a marketing tool, we all have to own up to the fact that sometimes our taste exceeds our skill. Think of it this way: how can you make your Instagram posts more likeable? Because the goal on Instagram is to show your best side by sharing content that people value. Time to level up.

User-Generated 111

User-Generated PR Law Shipping 111

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. hejhejnatalya Click To Tweet.

B2C 99

B2C Content Marketing Shipping User-Generated 99

Hootsuite

SEPTEMBER 1, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. The social media platform is, however, in a bit of a tussle with Apple’s App Store over tickets sold via the iOS app. Be sure to check back often (and maybe even bookmark this page?). Online events.

Non-Profit 145

Non-Profit Transform Advertising Advertisers 145